PRESENTATION OBJECTIVES         WEBPAGE OPTIMIZATION             KEYWORD RESEARCH             PAY PER CLICK FOR PROFIT    ...
ATTENTION1. THIS PRESENTATION IS A LIVE CASE STUDY AND SHOULD BE A GUIDE LINE TO HOW TO   OPTIMIZE YOUR WEBPAGES .2. THE P...
WEB PAGE OPTIMIZATION2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Net...
Webpage optimization for organic keyword “seo consulting”          web page analysis report contributed by www.seowebanaly...
TITLE META TAG <title></title>            This is where you place the title of your webpage, this field is most           ...
BACK LINKS            Increase the back links to your site. DO NOT go for link farms and do not go for            links wi...
BODY META TAG <body></body>            Here the keyword density and relevancy come into play in your body text. It is     ...
SITE TRAFFIC            Your site traffic is also an important value for ranking on search engines,            and there a...
WEBSITE AGE            The age of your website is very important for your site ranking on search            engines, it he...
H1 Head line Text <h1></h1> Tags            Make use of H1 head line text to place your major keywords, this step is      ...
KEYWORD USED IN URL            You should at least have one of your major keywords used in your webpage url or            ...
SOCIAL MEDIA POPULARITY            This aspect is also important for your search engine optimization; most search         ...
SERVER SPEED            This is also an important factor, because the time it takes your webpage to            load on a v...
H2-H6 <h2></h2>TAGS            H2, H3, H4, H5 and H6 headline texts are the texts that are written            between the ...
<IMAGE ALT> IMAGE ALTERNATIVE ATTRIBUTE            E.G <img src="logo.gif" width="200" height="75" alt="picture descriptio...
BOLD TEXT            It is important to bold out your keywords in your body content. This quite            similar to when...
Anchor Link Text            Use anchor link text that contain your keyword you want to get high            ranking on the ...
Description META TAG            <meta name="description" content="Your description"> Most search engines            don’t ...
READABILITY            The easier your web content is to understand the better search engine robots            can go thro...
CONSULTING CONCLUSION•Follow the simple steps explained in thispresentation and see a difference in your rankingscore.•It ...
KEYWORD EFFECTIVE INDEX(KEI)2/28/2013   All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliat...
ORGANIC SEARCH   VERSESGENERIC SEARCHSearchers tend to rely more onorganic search results than genericsearch results…and m...
GOOGLE’S KEYWORDRESEARCH TOOLUse the Google’s keyword researchtool to get the quantity of demand foryour keywords.“How to ...
DEMAND^2/SUPPLY = KEIHIGHER KEI (GOOD FEELING)LOWER KEI (BAD FEELING)Please note that Google also present thevolume of com...
PAY PER CLICK FOR PROFIT2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO USE PPCPPC is an acronym for pay per click and itis still the most efficient way to get quickresult with targeted t...
HOW TO GENERATE TRAFFIC (VIDEO)2/28/2013   All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affil...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013       All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate...
HOW TO GENERATE TRAFFIC2/28/2013       All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013       All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013      All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate ...
HOW TO GENERATE TRAFFIC2/28/2013    All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Ne...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
HOW TO GENERATE TRAFFIC2/28/2013    All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Ne...
HOW TO GENERATE TRAFFIC2/28/2013     All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate N...
THE END   I hope you enjoyed the presentation? If you do please show some social   love when next you visit the site @ www...
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Seo consulting firms affordable seo packages-seo web analyst®™

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SEO Web Analyst®™ firm offers seo consulting and affordable seo packages, Try our analysis reports, url submission, etc. @47$/MTH. VISIT US NOW!

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Transcript of "Seo consulting firms affordable seo packages-seo web analyst®™"

  1. 1. PRESENTATION OBJECTIVES WEBPAGE OPTIMIZATION KEYWORD RESEARCH PAY PER CLICK FOR PROFIT GENERATE WEB TRAFFIC www.seowebanalyst.com is giving away 40% Discount EXCLUSIVELY on the first month of subscription. FOR ATTENDANTS ONLY! 2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  2. 2. ATTENTION1. THIS PRESENTATION IS A LIVE CASE STUDY AND SHOULD BE A GUIDE LINE TO HOW TO OPTIMIZE YOUR WEBPAGES .2. THE PRESENTATION IS ALSO PREPARED FOR QUICK UNDERSTANDING OF OUR SEO ANALYSIS REPORT WE CONDUCT FOR CLIENTS.3. ALL SHOTS IN THIS PRESENTATION ARE LIVE CASE STUDY ON SEOWEBANALYST®™4. FOR PROTECTION RIGHTS; WE HAVE OMITTED SOME SCREEN SHOT AND LESSONS FROM THIS PRESENTATION.5. IT IS ASSUMED THAT YOU HAVE PERFORMED YOUR KEYWORD RESEARCH PRIOR TO YOUR WEBPAGE OPTIMIZATION.6. AND IF YOU DON’T UNDERSTAND WHAT THAT MEANS THEN YOU NEED TO SIT TIGHT WITH ALL EARS OPEN IN THE KEI (KEYWORD EFFECTIVE INDEX) CLASS. 2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  3. 3. WEB PAGE OPTIMIZATION2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  4. 4. Webpage optimization for organic keyword “seo consulting” web page analysis report contributed by www.seowebanalyst.com ALL WEB PAGE OPTIMIZATION CONDUCTED ARE FOR PRESENTATION PURPOSE2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  5. 5. TITLE META TAG <title></title> This is where you place the title of your webpage, this field is most essential for your webpage optimization. Make sure your major keywords are placed in this tag starting with your primary keyword First.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  6. 6. BACK LINKS Increase the back links to your site. DO NOT go for link farms and do not go for links with low quality , either go for a link exchange with sites that have similar keywords. Anchor text link are the best. One way link are the best, search engine like it when a site links to you and you don’t link back (Reciprocal links).2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  7. 7. BODY META TAG <body></body> Here the keyword density and relevancy come into play in your body text. It is one of the major factors in ranking your keywords in the search engines. Also make sure that your keyword is placed in the first sentences of your body text.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  8. 8. SITE TRAFFIC Your site traffic is also an important value for ranking on search engines, and there are several ways to generate traffic to your site. This is a major topic included in the webminar.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  9. 9. WEBSITE AGE The age of your website is very important for your site ranking on search engines, it helps to add more weight for your search engine optimization.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  10. 10. H1 Head line Text <h1></h1> Tags Make use of H1 head line text to place your major keywords, this step is very important for your webpage optimization process. Some search engines give extra relevance for this tags in your web pages.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  11. 11. KEYWORD USED IN URL You should at least have one of your major keywords used in your webpage url or domain name. This is important for your web seo e.g you want a ranking for diabetic drugs, then your domain name should at most contain one of the keyword. E.g davesdiabeticdrugs.com or drugsfordiabetics.com or healthdrugsdiabetics.org etc2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  12. 12. SOCIAL MEDIA POPULARITY This aspect is also important for your search engine optimization; most search engines use social site references as a major weight for ranking your webpage. This means your webpage gets a lot of popularity from social sites.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  13. 13. SERVER SPEED This is also an important factor, because the time it takes your webpage to load on a visitors screen lets the search engine to know how long they spend on your webpage. The average should be 1minute, anything less than that is flag as bad. You need to optimize how your web page load. Visitors don’t like to wait for slow loading pages, so also the search engines spiders.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  14. 14. H2-H6 <h2></h2>TAGS H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  15. 15. <IMAGE ALT> IMAGE ALTERNATIVE ATTRIBUTE E.G <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Make sure you saturate your keywords into your image descriptions. It is important for your webpage optimization and it’s the first item that loads before your images and contribute weight in your content or keyword density.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  16. 16. BOLD TEXT It is important to bold out your keywords in your body content. This quite similar to when writing a letter, you bold the major emphasis words from the normal content. It helps both search engine robot and human surfer to quickly pick out points about your website.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  17. 17. Anchor Link Text Use anchor link text that contain your keyword you want to get high ranking on the search engines in the same domain url webpage also use this method for same domain link url, outbound links and inbound links.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  18. 18. Description META TAG <meta name="description" content="Your description"> Most search engines don’t give relevancy but this is the tag that search engine will show searchers and a well description related to the keyword will get you more click through. Keep your description short and concise with your body text and keyword, any description longer than 150 characters will make no extra weight to your optimization.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  19. 19. READABILITY The easier your web content is to understand the better search engine robots can go through your web page content and sprout your keywords from your page content, the same with web visitors. They must be able to read and understand what your site content is about and must correlate with your keyword.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  20. 20. CONSULTING CONCLUSION•Follow the simple steps explained in thispresentation and see a difference in your rankingscore.•It takes up to 3months before you can see anypositive work done results on your seo effort.•That is why you need an seo web analyst to helpyou cross check the work being processed by anseo firm on your seo project.•An seo web analyst can help you save money inthe long run, by making it easier for you to knowwhen to pull a plug on an seo project that is notbringing results.•Our seo submissions also help to create qualityback links from top page ranking sites, and canhelp you to build natural links to your site(for anextra fee, we offer natural link buildingmanagerial services, and help link your site torelevant and quality sites) so our servicessupplements that of your hired seo firm.•SEO Web Analyst®™ help you to reduce over headcost and to determine the efficacy of an seo firmhandling your seo project. 2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  21. 21. KEYWORD EFFECTIVE INDEX(KEI)2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  22. 22. ORGANIC SEARCH VERSESGENERIC SEARCHSearchers tend to rely more onorganic search results than genericsearch results…and more reason whyyou should try and rank your websitesamong organic search keywords.There are different types of organickeywords, this topic is beyond thescope of this presentation.When you perform a search query on aparticular word on Google you will seethe quantity of website Google willsupply for that keyword.Now filter the supply for websites thattarget the keyword phrase as theirkeyword, so you apply quotationmarks within your search and takenote of the supply e.g “KEYWORD”The number of site display is thequantity of your competitors/supply.Next step is to get the quantity ofsearchers/demand for the keyword.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  23. 23. GOOGLE’S KEYWORDRESEARCH TOOLUse the Google’s keyword researchtool to get the quantity of demand foryour keywords.“How to use the tool is highlighted inone of the traffic videos”.When selecting your country you canpick the world or your local country,this depend on who your services orproducts appeals to, is it a local serviceor a worldwide service?Next select the search for globalmonthly search or local monthlysearch.You will notice the search results forthat particular keyword in an entrytable…if you cannot get a query forthat result, then it means there are noenough search to provide data for thekeyword.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  24. 24. DEMAND^2/SUPPLY = KEIHIGHER KEI (GOOD FEELING)LOWER KEI (BAD FEELING)Please note that Google also present thevolume of competition for the search queryyou are doing your keyword research for,this data is useful for adwords campaign.The KEI compares the number ofsearches for a keyword with thenumber of search results to pinpointwhich keywords are most effectivefor your campaign.The formular for KEI is Searches *Searches / Number of results.Suppose the number of searches fora keyword is 486 per month andGoogle displays 214,234 results forthat keyword. Then the ratiobetween the popularity andcompetitiveness for that keyword is486 * 486 divided by 214,234. Inthis case, the KEI is1.10.The higher the KEI, the morepopular your keywords are, and theless competition they have. Thatmeans that you might have a betterchance of getting to the top of thesearch results.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  25. 25. PAY PER CLICK FOR PROFIT2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  26. 26. HOW TO USE PPCPPC is an acronym for pay per click and itis still the most efficient way to get quickresult with targeted traffic and revenue toyour website.All PPC are run on bid functions and themore popular a keyword is the morehigher the bid.What we have done is to help engineereda simple but yet powerful PPC calculatorthat any user level can easily input andget simple interpretations to PPCterminologies, like Click-Through-Rates=CTR, Click-Per-Impression=CPM, Click-Per-Action=CPA etc. The area we focus isto help bidders know how much theygenerate as revenue on sales from theirPPC Campaign…this is where most usersget losses and it is due to their lack of SEOWEBAnalyst®™ PPC CALULATOR really saved me a lot of losses and Iunderstanding to how the system works. was able to gain more from my investment on my Facebook PPC campaign.The ROS value on our calculator is the I was able to know the amount I should put back into my PPC with out overestimated sum you are to reinvest for investing and running a huge loss….PHILIP.HAZEL (Syntek Global)your PPC Campaigns. It helps you savemore on your returns, the video on trafficgeneration covers the PPC campaign setup so we will not be repeating it again onthis presentation.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  27. 27. HOW TO GENERATE TRAFFIC (VIDEO)2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
  28. 28. HOW TO GENERATE TRAFFIC2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
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  58. 58. THE END I hope you enjoyed the presentation? If you do please show some social love when next you visit the site @ www.seowebanalyst.com with a like, a tweet, a share and a plus one.2/28/2013 All Rights Reserved Copyright © 2012 SEO Web Analyst®™ | Designed by Firm Affiliate Network
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