L18 The Social Layer

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Over a billion people signed up for Facebook. Half of them in the last year. This site the most used site for people when using the Internet. People are not watching TV anymore - its using Facebook …

Over a billion people signed up for Facebook. Half of them in the last year. This site the most used site for people when using the Internet. People are not watching TV anymore - its using Facebook and Youtube and these other web sites. What powerful force draw them to this.

Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing and post the video on Youtube?

In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.

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  • 1. Lecture L18 THE SOCIAL LAYER
  • 2. before social media?
  • 3. READ ONLY CULTURE
  • 4. CONSUMERS
  • 5. STANDARDISED, INDUSTRIALISED
  • 6. before broadcasting?
  • 7. SINGING THE SONGS OF THE DAY
  • 8. CONVERSATION
  • 9. First email sent 1971 First online bulletin board 1979 World Wide Web 1991 GeoCities 1994 Instant Messages IM 1996 BROADCASTING 1970 20101980 1990 2000 2010 TheGlobe.com 1995 LiveJournal P2P, Napster 1999 Friendster 2002 MySpace Linkedin Photobucket Delicious 2003 Facebook 2004 Youtube 2005 Twitter 2006 END OF 
 BROADCASTING
  • 10. END OF 
 BROADCASTING
  • 11. YouTube's Origins as a Dating Site
  • 12. The tools of 
 production are in people’s hands
  • 13. What happens 
 when you connect people
  • 14. Why do People share?
  • 15. Why do People Contribute?
  • 16. Why does Open Source work?
  • 17. PRISONER’S DILEMMA
  • 18. THE NEW SHARING ECONOMY
  • 19. HIERARCHAL NETWORK 20th Century 21th Century
  • 20. http://www.flickr.com/photos/piet_musterd/ Crowdsourcing
  • 21. Source:  Picutre  from  IMDb,  Film  Juno
  • 22. Source:  Picutre  from  Amazon.
  • 23. Source:  http://www.flickr.com/photos/webrevenu/
  • 24. Source:  Facebook
  • 25. Network effect
  • 26. Source:  Wikipedia ! ! 1.23  billion   people
  • 27. Disruption
  • 28. http://www.flickr.com/photos/leoste Organizing
  • 29. The Rise of Collaboration Citizen  Journalism
  • 30. Nada
  • 31. Julia  Klöckner,  of  chancellor  Angela  Merkel’s  CDU,  told   her  Twitter  “followers”  on  that  afternoon:  “People,   you  can  watch  the  football  in  peace.  The  vote  was  a   success.”  
  • 32. “four more years” In  three  hours,  the  message   had  been  re-­‐tweeted  about   455,000  times 770.000 retweets
  • 33. 3 million retweets 

  • 34. Source: Belle Beth Cooper http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
  • 35. Launched September 2011 Snapchat Users: 27 million (US) Popular with users age 13-23
  • 36. Launched October 2010 Instagram
  • 37. NEXT: ! LOCAL or Predictive Intelligence