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New Technology Lecture 02 Study of Technology

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At any given time it is easy to look back to see how technology has changed over time. At the same time it is difficult to see what transformations are taking place in current times, and even more …

At any given time it is easy to look back to see how technology has changed over time. At the same time it is difficult to see what transformations are taking place in current times, and even more difficult to see where things are going.

In the late 19th century a revolution in science took off. It was easy to see the vast number of inventions and entrepreneurial sprit of the time. At the turn of the century it seems that everything had been invented. But with the rate of invention at the time, it was difficult to image what more could be invented. Yet, in the 20th century we saw more innovations and more technological advanced than in all history of mankind before that. Never in history have we seen such dramatic changes in the way people live and work.

How can we understand what is happening? What is technology anyways? In this lecture we explore what to make of technology. We define the term we will use in the course. Terms defined are technology, product performance, and innovation to name few. These will be used in the context of the next chapters. Several examples are provided.

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  • Erfitt að sjá fyrir en samt eru ákveðnir hlutir mjög fyrirsjánlegir.Lögmál Moore: tvöföldun á 18 mánaða frestiTæki verða minni, öflugri Er að koma að takmörkunum – einangrun er orðinn atom á þykktLögmál Moore mun halda áfram næstu 15 til 20 ár16.000 GHz árið 2027, 8000 GB = 8 TB Paradigm shift2045 singularityTónlist-Uppáhaldslög-Öll lög-Öll lög af ákveðinni tegund-Öll lög sem tekin hafa verið upp!
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    • 1. Lecture 02 Study of Technology “Everything that can be invented has been invented” - Purportedly said by Charles H. Duell, Commissioner, U.S. Office of Patents, 1899Copyright © 2012, Ólafur Andri Ragnarsson
    • 2. ANTHROPOLOGYCopyright © 2012, Ólafur Andri Ragnarsson
    • 3. Evolution of thehuman brain Copyright © 2012, Ólafur Andri Ragnarsson http://www.bordalierinstitute.com/images/brainEvolution.jpg
    • 4. Study of technological anthropologyis not as advancedCopyright © 2012, Ólafur Andri Ragnarsson
    • 5. Evolution of technology is closely linked with the evolution of manCopyright © 2012, Ólafur Andri Ragnarsson
    • 6. REVOLUTION IN SCIENCECopyright © 2012, Ólafur Andri Ragnarsson
    • 7. Alternating Current Power Plantat Worlds Fair, Chicago, 1893. Copyright © 2012, Ólafur Andri Ragnarsson
    • 8. Albert Einstein 1879-1955Copyright © 2012, Ólafur Andri Ragnarsson
    • 9. Revolution in Sciencespecial theory of relativity discovery of the electrontheory of continental drift model of the atom big bang theory uncertainty principle quantum theorydiscovery of the positron, neutron Copyright © 2012, Ólafur Andri Ragnarsson nuclear chain reaction
    • 10. Copyright © 2012, Ólafur Andri Ragnarsson
    • 11. Complexity of TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
    • 12. Technology revolutions have this remarkable ability of being nearly invisible but yet so obvious right in front us.Copyright © 2012, Ólafur Andri Ragnarsson
    • 13. Any sufficiently advanced technology is indistinguishablefrom magic - Arthur C. Clark’s 3rd LawCopyright © 2012, Ólafur Andri Ragnarsson
    • 14. Study Exercise What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
    • 15. What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
    • 16. All technology was once newAll technology was once newCopyright © 2012, Ólafur Andri Ragnarsson
    • 17. Is this technology?Copyright © 2012, Ólafur Andri Ragnarsson
    • 18. Technology in the 15th century Technology in the 15th century Copyright © 2012, Ólafur Andri Ragnarsson
    • 19. Copyright © 2012, Ólafur Andri Ragnarsson Source: www.pianoworld.com/gallery/piano_pictures2.htm
    • 20. Bartolomeo Cristofori 1655-1731Copyright © 2012, Ólafur Andri Ragnarsson Source: wikipedia.org
    • 21. Piano TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
    • 22. NocturneOp. 9 No 2Frédéric Chopin 1810-1849Copyright © 2012, Ólafur Andri Ragnarsson
    • 23. Technology Techne is greek for art or skill Logos is greek for word, speechCopyright © 2012, Ólafur Andri Ragnarsson
    • 24. Copyright © 2012, Ólafur Andri Ragnarsson
    • 25. The word “technology” was coined by Johann Beckmann (1739-1811), a German scientific authorCopyright © 2012, Ólafur Andri Ragnarsson
    • 26. Kevin Kelly: What Technology WantsCopyright © 2012, Ólafur Andri Ragnarsson
    • 27. What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
    • 28. Technology Process by which an organization transforms labor, capital, material, and information into products andCopyright © 2012, Ólafur Andri Ragnarsson
    • 29. Copyright © 2012, Ólafur Andri Ragnarsson
    • 30. Copyright © 2012, Ólafur Andri Ragnarsson
    • 31. Copyright © 2012, Ólafur Andri Ragnarsson
    • 32. Copyright © 2012, Ólafur Andri Ragnarsson
    • 33. Product Performance The value you get out of a product for which you have paid some costCopyright © 2012, Ólafur Andri Ragnarsson
    • 34. 30 Years of Product Performance1977 2007Apple II $1,298 iMac 17-inch $1,1994.000 bytes memory 1.000.000.000 bytes memoryMotorola 6502 1MHz Intel 2.0GHz Copyright © 2012, Ólafur Andri Ragnarsson
    • 35. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple Copyright © 2012 Ólafur Andri Ragnarsson 35
    • 36. Product PerformanceCopyright © 2012, Ólafur Andri Ragnarsson
    • 37. Innovation The change in the technologyCopyright © 2012, Ólafur Andri Ragnarsson
    • 38. InnovationCopyright © 2011, Ólafur Andri Ragnarsson
    • 39. Innovation Sustaining Disruptive Evolutionary RevolutionaryCopyright © 2011, Ólafur Andri Ragnarsson
    • 40. Innovation Sustaining Technology – Evolutionary An innovation that improves a product in an existing market in ways that customers are expectingCopyright © 2011, Ólafur Andri Ragnarsson
    • 41. Innovation Sustaining Technology – Revolutionary An innovation that creates a new market by allowing customers to solve a problem in a radically new wayCopyright © 2011, Ólafur Andri Ragnarsson
    • 42. Innovation Disruptive Technology An innovation that creates a new (an unexpected) market by applying a different set of values Ford Model TCopyright © 2011, Ólafur Andri Ragnarsson
    • 43. Innovation How does Innovation happens?

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