New Technology                                   Ólafur Andri RagnarssonCopyright © 2012 Ólafur Andri Ragnarsson          ...
Stephen Elop,                                           CEO NokiaCopyright © 2012 Ólafur Andri Ragnarsson               2
Copyright © 2012 Ólafur Andri Ragnarsson   3
In 2002 Nokia had 35% of        the worlds mobile market                                           In 2006 Nokia had 73.6%...
Falling from glory           Nokia stock price 2007-2011Copyright © 2012 Ólafur Andri Ragnarsson   5
The iPhone EffectCopyright © 2012 Ólafur Andri Ragnarsson                       6
Shift in powerCopyright © 2012 Ólafur Andri Ragnarsson   7
Shift in powerCopyright © 2012 Ólafur Andri Ragnarsson   8
Early 2011, Elop said in a memo they were        standing on a burning platform                                           ...
February 11th 2011, Nokia announceda partnership with Microsoft Copyright © 2012 Ólafur Andri Ragnarsson   10
Western Union 1878             7,500 offices             12.000 employees             200,000 miles of cableCopyright © 20...
Alexander G. Bell, 1876Copyright © 2012 Ólafur Andri Ragnarsson   12
"This telephone has too many  shortcomings to be seriously  considered as a means of  communication. The device is  inhere...
Copyright © 2012 Ólafur Andri Ragnarsson   14
Britannica 1990                              Sales: $650 millionCopyright © 2012 Ólafur Andri Ragnarsson            15
Copyright © 2012 Ólafur Andri Ragnarsson   16
By January 2010, Blockbusteroperated 5,200 stores worldwideCopyright © 2012 Ólafur Andri Ragnarsson   17
By September 2010, Blockbuster files for bankruptcyCopyright © 2012 Ólafur Andri Ragnarsson   18
Copyright © 2012 Ólafur Andri Ragnarsson   19
Technology is one                          of the major                       factors in changeCopyright © 2012 Ólafur And...
In the next few years about billion people will           connect for the first time to the Internet           TV stations...
Technology Trends                                           “Life is lived forward but understood backwards”              ...
Disruptive Technologies                                            “In questions of science, the authority of a thousand i...
Copyright © 2012 Ólafur Andri Ragnarsson   24
There is a fundamentalcultural shift taking placeCopyright © 2012 Ólafur Andri Ragnarsson                                 ...
Every                 48             content is created as since                                           hours as much  ...
If your business has not been                                     disrupted by the Internet, it willThe digital online wor...
2000                                2010                          iMac                       iPhone         Mac OS 9.0.4  ...
Digitallifestyle
The Cloud            Digital            online            World
Digital Online World                                   WorkConsuming                          More       Browsing    Readi...
How can we       predict       technology?Copyright © 2012 Ólafur Andri Ragnarsson   33
New Technology 2012 Lecture 01 - introduction
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New Technology 2012 Lecture 01 - introduction

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In this first lecture we set the tone for the course and define the themes that we will be looking at. Technology is one of the major factors in change. There are other factors that transform societies but this is the one we will be focusing on. History has many examples of how companies fail to recognize new technology and find ways to dismiss it, only to find their market share drop and eventually they loose out. Why do executives of these companies fail?

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New Technology 2012 Lecture 01 - introduction

  1. 1. New Technology Ólafur Andri RagnarssonCopyright © 2012 Ólafur Andri Ragnarsson 1
  2. 2. Stephen Elop, CEO NokiaCopyright © 2012 Ólafur Andri Ragnarsson 2
  3. 3. Copyright © 2012 Ólafur Andri Ragnarsson 3
  4. 4. In 2002 Nokia had 35% of the worlds mobile market In 2006 Nokia had 73.6% of the worlds smartphone marketCopyright © 2012 Ólafur Andri Ragnarsson 4
  5. 5. Falling from glory Nokia stock price 2007-2011Copyright © 2012 Ólafur Andri Ragnarsson 5
  6. 6. The iPhone EffectCopyright © 2012 Ólafur Andri Ragnarsson 6
  7. 7. Shift in powerCopyright © 2012 Ólafur Andri Ragnarsson 7
  8. 8. Shift in powerCopyright © 2012 Ólafur Andri Ragnarsson 8
  9. 9. Early 2011, Elop said in a memo they were standing on a burning platform Flickr! photo by Micky.!Copyright © 2012 Ólafur Andri Ragnarsson 9
  10. 10. February 11th 2011, Nokia announceda partnership with Microsoft Copyright © 2012 Ólafur Andri Ragnarsson 10
  11. 11. Western Union 1878 7,500 offices 12.000 employees 200,000 miles of cableCopyright © 2012 Ólafur Andri Ragnarsson 11
  12. 12. Alexander G. Bell, 1876Copyright © 2012 Ólafur Andri Ragnarsson 12
  13. 13. "This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." - Western Union internal memo, 1876.Copyright © 2012 Ólafur Andri Ragnarsson 13
  14. 14. Copyright © 2012 Ólafur Andri Ragnarsson 14
  15. 15. Britannica 1990 Sales: $650 millionCopyright © 2012 Ólafur Andri Ragnarsson 15
  16. 16. Copyright © 2012 Ólafur Andri Ragnarsson 16
  17. 17. By January 2010, Blockbusteroperated 5,200 stores worldwideCopyright © 2012 Ólafur Andri Ragnarsson 17
  18. 18. By September 2010, Blockbuster files for bankruptcyCopyright © 2012 Ólafur Andri Ragnarsson 18
  19. 19. Copyright © 2012 Ólafur Andri Ragnarsson 19
  20. 20. Technology is one of the major factors in changeCopyright © 2012 Ólafur Andri Ragnarsson 20
  21. 21. In the next few years about billion people will connect for the first time to the Internet TV stations as we know them will go out of business CDs and DVDs are not the future distribution format for music Printed newspapers will go out of business Mobile phones will dominate Internet traffic Social networks will be shape the next generation in more ways than we see today Real-time news will be handled by people not news organization E-books will take over Credit cards will disappear Cars will be self-driven Printing object at homeCopyright © 2012 Ólafur Andri Ragnarsson 21
  22. 22. Technology Trends “Life is lived forward but understood backwards” - Sören KierkegaardCopyright © 2012 Ólafur Andri Ragnarsson 22
  23. 23. Disruptive Technologies “In questions of science, the authority of a thousand is not worth the humble reasoning of a single individual.” - Galileo GalilieCopyright © 2012 Ólafur Andri Ragnarsson 23
  24. 24. Copyright © 2012 Ólafur Andri Ragnarsson 24
  25. 25. There is a fundamentalcultural shift taking placeCopyright © 2012 Ólafur Andri Ragnarsson 26 Picture by Flickr user Shaggyshoo
  26. 26. Every 48 content is created as since hours as much the dawn of man though 2004Copyright © 2012 Ólafur Andri Ragnarsson 27
  27. 27. If your business has not been disrupted by the Internet, it willThe digital online world Copyright © 2012 Ólafur Andri Ragnarsson 28
  28. 28. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple Copyright © 2012 Ólafur Andri Ragnarsson 29
  29. 29. Digitallifestyle
  30. 30. The Cloud Digital online World
  31. 31. Digital Online World WorkConsuming More Browsing Reading Checking Video information Consuming Consuming MobileInformation Focused content content NowCopyright © 2012 Ólafur Andri Ragnarsson 32
  32. 32. How can we predict technology?Copyright © 2012 Ólafur Andri Ragnarsson 33
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