New gambling options with digital gaming platforms

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This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.

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  • Metcalfe’s law
  • New gambling options with digital gaming platforms

    1. 1. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect, Betware
    2. 2. Software companyspecializing in technicalsolutions and services forthe gaming industry
    3. 3. First online lottery solution in 1996 –ICELANDIC SOCCER POOLS
    4. 4. Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest of regulations since 1996
    5. 5. Mývatn, IcelandCopyright © 2012, Ólafur
    6. 6. Nordic Marketing Conference of LotteryCompanies, September 1995
    7. 7. If your business has not beendisrupted by the Internet, it will Copyright © 2011, Ólafur
    8. 8. Web 2.0 and Digital Decade starts Social networks Internet takes offSource: Economist
    9. 9. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple
    10. 10. There is a fundamentalcultural shift taking place Picture by Flickr user Shaggyshoo
    11. 11. Every minute, 48 hours of content isuploaded to YouTube
    12. 12. If Skype were a telecommunicationscarrier, it would be the largestcarrier in the world, with 663 millionregistered users
    13. 13. Globally, we spend 9.3 billion hourson Facebook in a month. That’s1,065,449 years
    14. 14. Roughly 250 Million Tweets are senteach day
    15. 15. Zynga adds 1,000 new servers aweek for FarmVille and other games
    16. 16. 200 million mobile clips arestreamed on YouTube every day
    17. 17. PEOPLE’SBEHAVIOURIS CHANGING
    18. 18. The on-lineworld is part ofgrowing up
    19. 19. Net generation wantsentertainment and socialinteraction
    20. 20. On-line digitalworld is alsochanging oldergenerations
    21. 21. IN 2010, 55+ USERS ONFACEBOOK GREW 922%
    22. 22. Mobile userspick up theirphone 18times a day toconsumecontent viaapps/browser
    23. 23. Tablets The tablet market grew from virtually nothing in 2009 to $35bn in 2012
    24. 24. TV 86% of TV viewers are online while watching TV
    25. 25. Digitallifestyle
    26. 26. Digital Online World
    27. 27. Gambling is part ofthe Digital Lifestyle Digital online World
    28. 28. “Computation may someday be organized as a public utility.” – JohnMcCarthy
    29. 29. Digital Online World WorkConsuming More Browsing Checking Video information Consuming MobileInformation Focused content Now
    30. 30. We tend to Unknown look back OpportunityDAWN OF MAN NOW FUTURE
    31. 31. 2+ billion connections Copyright © 2011, Ólafur
    32. 32. This will grow to 50 billion in thecoming years… Copyright © 2011, Ólafur
    33. 33. 35
    34. 34. Source: Business insider
    35. 35. “Dumbphone” conversion cycle is just beginning…Source: Business insider
    36. 36. Some gaming operators have seenmobile revenues increase by morethan 300% during 2010
    37. 37. The tablet is the killer appfor lotteries
    38. 38. Smartphone
    39. 39. TV is becoming an applicationplatform
    40. 40. Your next TV will be Android TVor iOS TV or whatever ecosystem
    41. 41. TV STB Laptop Tablet MobileNew opportunities in two-screen orshared screen solutions
    42. 42. Terminal system Internet System
    43. 43. GamingEcosystem
    44. 44. Game Game Game Game Game Gaming Platform Player Marketing Promotions Wallet AnalyticsAccount
    45. 45. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple
    46. 46. 2010 2020 ? iPhone phone? Mac OS 9.0.4 30 times faster 500 MHz PowerPC G3 CPU, 128MB Memory Screen - 786K pixels Storage - 30GB Hard DriveSource: Ars Technical Images: Apple
    47. 47. 2010 2020 ? iPhone phone? Mac OS 9.0.4 Mac OS ??? 500 MHz PowerPC G3 CPU, 128MB Memory 15.000 MHz PowerPC G3 CPU, 4GB Memory Screen - 786K pixels Screen – 24.000K pixels Storage - 30GB Hard Drive Storage – 1TB Hard DriveSource: Ars Technical Images: Apple
    48. 48. The car 20 years after it was invented
    49. 49. New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect Betware andri@betware.com @olandri http://olafurandri.com slideshare.net/olandri

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