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NEW TECHNOLOGY
2014
Ólafur Andri Ragnarsson
LECTURE L01

INTRODUCTION
Stephen Elop, 

CEO Nokia
In 2002 Nokia had 35% of 

the worlds mobile market

In 2006 Nokia had 73.6% of the 

worlds smartphone market
Falling from glory

Nokia stock price 2007-2011
1871: Founded. Spends the next century making tyres, boots and cables.
"

1987: Launches first phone. The Mobira Cityman we...
The iPhone Effect
Shift in power

Source: Google
Shift in power
Early 2011, Elop said in a memo they were 

standing on a burning platform
Elop’s Memo
How did we get to this point? Why did we fall behind when the world
around us evolved?
"

This is what I have ...
February 11th 2011, Nokia announced 

a partnership with Microsoft
September 3rd 2013, Microsoft bought Nokia’s Devices

and service business for $7.2 billion
Western Union 1878"
7,500 offices"
12.000 employees"
200,000 miles of cable
https://thepoliticalcarnival.net/tag/western-union/
Alexander G. Bell, 1876
"This 'telephone' has too many
shortcomings to be seriously considered
as a means of communication. The
device is inherent...
Britannica 1990"
Sales: $650 million
Taken	
  from	
  Mary	
  Meeker’s	
  State	
  of	
  the	
  Internet
THEN

NOW

Printed books, sold in stores

Online, access everywhere, 

updated in real-time, 

crowdsourced
By January 2010, Blockbuster 

operated 5,200 stores worldwide
By September 2010, Blockbuster 

files for bankruptcy
THEN

NOW

DVDs from the video store, with late

fees, or a library at home

Access everywhere, available 

anytime

26
Technology is one of
the major factors in
change
Three billion people will connect for the first time to the Internet
TV stations as we know them will go out of business
C...
DISRUPTION AHEAD!
THE PREREQUISITE
INFORMATION TECHNOLOGY
2,6 BILLION PEOPLE ARE CONNECTED TO THE INTERNET
3 BILLION NEW MINDS WILL CONNECT
2000

2010

iMac

iPhone

Mac OS 9.0.4

500 MHz PowerPC G3 CPU, 128MB Memory

Screen - 786K pixels

Storage - 30GB Hard Dr...
CONTENT
BECOMES
DIGITAL

THE DIGITAL DECADE
2000

2010
THE DIGITAL DECADE

MOVIES
MUSIC

TV	
  SHOWS

COMMUNICATION

BÆKUR
PICTURES

2000

SMARTPHONES

2010
COMPLEX WORLD

FACEBOOK
GOOGLE
TV

WEB
Software and data are stored in the cloud

Unlimited computing
THE CONSEQUENCE
CHANGED BEHAVIOUR
FUNDAMENTAL

SHIFT
IN

PEOPLE’S

BEHAVIOUR
DIGITAL
LIFESTYLE
DIGITAL WORLD
DIGITAL WORLD

VIDEO	
  
WATCHING
RELAXED

SOFTWARE	
  
WORK
FOCUS

APPS
VIEW/BROWSE
ENTERTAIN

APPS	
  
CHECK	
  
NOW!
DIGITAL WORLD
IS PART OF
GROWING UP
NEW GENERATIONS
NEW HABITS
NEW NEEDS
NEW GENERATIONS
ARE DIGITAL NATIVES
President XI Jinping
Population 1,349,585,838
President Pranab Mukherjee
Population: 1,220,800,359
Facebook
CEO Mark Zuckerberg
Population: 1,260,000,000
Amount of Data is 300 petabytes
22 billion likes per day
Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
m...
100 hours of video are uploaded to 

YouTube every minute
Mobile makes up almost 40% of
YouTube's global watch time
People send over 400 million
tweets per day
Number of minutes played each day:
200 million
(ALMOST)	
  ALL THE MUSIC IN WORLD IS ACCESSIBLE
NETFLIX USES ABOUT 32,7% OF NETWORK TRAFFIC IN USA
OUR
DEVICES
ARE
GATEWAYS
TO
THE
CLOUD
TRACKING TECHNOLOGY

“Life	
  is	
  lived	
  forward	
  but	
  understood	
  backwards”

- Sören Kierkegaard
WE TEND TO
LOOK BACK

DAWN OF MAN

THE
UNKNOWN

FUTURE
Understanding what is next

Seeing how current trends will 

d i s r u p t and transform the future

62
New Technology 2014 L01 Introduction
New Technology 2014 L01 Introduction
New Technology 2014 L01 Introduction
New Technology 2014 L01 Introduction
New Technology 2014 L01 Introduction
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New Technology 2014 L01 Introduction

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New Technology 2014 L01 Introduction

These slides are part of Reykjavík University course New Technology

History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies.

In this first lecture we set the tone for the course and define the themes that we will be looking at.


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Transcript of "New Technology 2014 L01 Introduction"

  1. 1. NEW TECHNOLOGY 2014 Ólafur Andri Ragnarsson
  2. 2. LECTURE L01 INTRODUCTION
  3. 3. Stephen Elop, 
 CEO Nokia
  4. 4. In 2002 Nokia had 35% of 
 the worlds mobile market In 2006 Nokia had 73.6% of the 
 worlds smartphone market
  5. 5. Falling from glory Nokia stock price 2007-2011
  6. 6. 1871: Founded. Spends the next century making tyres, boots and cables. " 1987: Launches first phone. The Mobira Cityman weighs almost 1kg. " 1992: Sells non-mobile divisions and launches first digital GSM phone, the Nokia 1011. " 2000: Stock market value hits 186bn euros. Now worth 11bn euros. " 2003: Basic 1100 phone launched. Goes on to sell 250 million units and become the world's most popular consumer electronic device. " 2011: Abandons Symbian mobile phone operating software and switches to the Windows platform instead. Source: Reuters/Nokia
  7. 7. The iPhone Effect
  8. 8. Shift in power Source: Google
  9. 9. Shift in power
  10. 10. Early 2011, Elop said in a memo they were 
 standing on a burning platform
  11. 11. Elop’s Memo How did we get to this point? Why did we fall behind when the world around us evolved? " This is what I have been trying to understand. I believe at least some of it has been due to our attitude inside Nokia. We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. " Nokia, our platform is burning. http://www.theguardian.com/technology/blog/2011/feb/09/nokia-burning-platform-memo-elop
  12. 12. February 11th 2011, Nokia announced 
 a partnership with Microsoft
  13. 13. September 3rd 2013, Microsoft bought Nokia’s Devices
 and service business for $7.2 billion
  14. 14. Western Union 1878" 7,500 offices" 12.000 employees" 200,000 miles of cable
  15. 15. https://thepoliticalcarnival.net/tag/western-union/
  16. 16. Alexander G. Bell, 1876
  17. 17. "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." ! " - Western Union internal memo, 1876.
  18. 18. Britannica 1990" Sales: $650 million
  19. 19. Taken  from  Mary  Meeker’s  State  of  the  Internet
  20. 20. THEN NOW Printed books, sold in stores Online, access everywhere, 
 updated in real-time, 
 crowdsourced
  21. 21. By January 2010, Blockbuster 
 operated 5,200 stores worldwide
  22. 22. By September 2010, Blockbuster 
 files for bankruptcy
  23. 23. THEN NOW DVDs from the video store, with late
 fees, or a library at home Access everywhere, available 
 anytime 26
  24. 24. Technology is one of the major factors in change
  25. 25. Three billion people will connect for the first time to the Internet TV stations as we know them will go out of business CDs and DVDs are not the future distribution format for music Printed magazines and newspapers will go out of business Smartphones will dominate Internet traffic Social networks transforms how we communicate and share information Real-time news will be handled by people Credit cards will disappear Currencies will become digital, peer-to-peer disrupting the banking system Cars will be self-driven Objects can be printed at home, creating a new design industry Drone highways in the sky for delivery network Robots will enter the workplace and home
  26. 26. DISRUPTION AHEAD!
  27. 27. THE PREREQUISITE INFORMATION TECHNOLOGY
  28. 28. 2,6 BILLION PEOPLE ARE CONNECTED TO THE INTERNET 3 BILLION NEW MINDS WILL CONNECT
  29. 29. 2000 2010 iMac iPhone Mac OS 9.0.4
 500 MHz PowerPC G3 CPU, 128MB Memory
 Screen - 786K pixels
 Storage - 30GB Hard Drive iOS 4.0
 1 Ghz ARM A4 CPU, 512MB Memory
 Screen - 614K pixels
 Storage - 32GB Flash Drive Source:  Ars  Technical  Images:  Apple 32
  30. 30. CONTENT BECOMES DIGITAL THE DIGITAL DECADE 2000 2010
  31. 31. THE DIGITAL DECADE MOVIES MUSIC TV  SHOWS COMMUNICATION BÆKUR PICTURES 2000 SMARTPHONES 2010
  32. 32. COMPLEX WORLD FACEBOOK GOOGLE TV WEB
  33. 33. Software and data are stored in the cloud
 Unlimited computing
  34. 34. THE CONSEQUENCE CHANGED BEHAVIOUR
  35. 35. FUNDAMENTAL
 SHIFT IN
 PEOPLE’S
 BEHAVIOUR
  36. 36. DIGITAL LIFESTYLE
  37. 37. DIGITAL WORLD
  38. 38. DIGITAL WORLD VIDEO   WATCHING RELAXED SOFTWARE   WORK FOCUS APPS VIEW/BROWSE ENTERTAIN APPS   CHECK   NOW!
  39. 39. DIGITAL WORLD IS PART OF GROWING UP
  40. 40. NEW GENERATIONS NEW HABITS NEW NEEDS
  41. 41. NEW GENERATIONS ARE DIGITAL NATIVES
  42. 42. President XI Jinping Population 1,349,585,838
  43. 43. President Pranab Mukherjee Population: 1,220,800,359
  44. 44. Facebook CEO Mark Zuckerberg Population: 1,260,000,000
  45. 45. Amount of Data is 300 petabytes
  46. 46. 22 billion likes per day
  47. 47. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year Source: Youtube
  48. 48. 100 hours of video are uploaded to 
 YouTube every minute
  49. 49. Mobile makes up almost 40% of YouTube's global watch time
  50. 50. People send over 400 million tweets per day
  51. 51. Number of minutes played each day: 200 million
  52. 52. (ALMOST)  ALL THE MUSIC IN WORLD IS ACCESSIBLE
  53. 53. NETFLIX USES ABOUT 32,7% OF NETWORK TRAFFIC IN USA
  54. 54. OUR DEVICES ARE GATEWAYS TO THE CLOUD
  55. 55. TRACKING TECHNOLOGY “Life  is  lived  forward  but  understood  backwards”
 - Sören Kierkegaard
  56. 56. WE TEND TO LOOK BACK DAWN OF MAN THE UNKNOWN FUTURE
  57. 57. Understanding what is next Seeing how current trends will 
 d i s r u p t and transform the future 62
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