Betting on Games
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Betting on Games

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Betting on Games...

Betting on Games

How do you get people to pay for playing games? How to get them to pay up for each and every time they play? And still have fun. Well, let them make a bet.

The first on-line lotteries opened in 1996 and since then the lottery and i-gaming industries have moved into more entertaining games. While traditional lottery games appeal to the older crowd, the younger generation that grew up on-line, are playing more entertaining games, like Poker, Blackjack, and Bingo, sports betting games like live betting, multiplayer games like Yatzy and Ludo.

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  • What about channels?Is using the iPhone a mobile channel or Internet?

Betting on Games Betting on Games Presentation Transcript

  • Betting on Games
    Ólafur Andri Ragnarsson
    Co-founder and Chief Software Architect
  • Revenues
  • Betware DK
    Bröndby
    Denmark
    Head Quarters Betware
    Reykjavík
    Betware Sp. z o.o.
    Warsaw
    Poland
    Certus
    Odense
    Denmark
    Betware Solutions CA
    Kamloops, BC
    Betware
    Madrid
    Spain
    Betware currently has 101 employees worldwide
  • History
  • So what happened in 1995?
  • In 1995 Margmiðlun started working on the Internet Gaming Solution
  • Copyright © 2009, Ólafur Andri Ragnarsson
    Nordic Marketing Conference of Lottery Companies, Mývatn, September 1995
  • In November 1996 the first ticket was bought
  • Next Step was Financing
  • Games
  • Traditional Lottery Games
  • Drawing of lots for a prize
  • Simple games
    Easy to play – easy to understand
    Appeals to everyone
  • Playing requires knowlegde (or so they think)
    Appeals to 18-35 males
  • Passionate players
    Sports betting becomes a livestyle
  • Sports betting players
    are loyal – they continueto play the game
  • Takes some time
    Entertainment
  • Real-time betting
    More Entertainment
  • Social Entertainment
    Takes time
  • Gaming Trends
  • The world in 1995
    The Game World
    The Lottery World
    Nice and everybody is happy!
  • The world in 2000
    The Lottery World
    The Game World
    The
    i-gaming
    World
    Disruption from i-gaming
  • The world in 2005
    The
    i-gaming
    World
    The Lottery World
    The Game World
    Gambling becomes mainstream – POKER hits off
  • The world in 2010
    The Lottery World
    The Lottery World
    All Worlds of Games
    When Worlds collide - convergence
  • The world in 2010
    The Lottery World
    The Lottery World
    All Worlds of Games
    Media
    Media
    Portals
    Portals
    When Worlds collide - convergence
  • The entrepreneur always searches for change, responds to it, and exploits it as an opportunity
    - Peter Drucker
  • Question
    What
    technology trends should we be aware of in the
    next 12-18 months?
  • Consumer Devices
    The Computer and the Internet disappear
  • Mobility
    People that use Facebook on their mobile devices are
    50% more active
    on Facebook than non-mobile users
  • Copyright © 2009, Ólafur Andri Ragnarsson
    Netbooks
    Price point is $300
    25% of laptop sales
    25-30 million units in 2009
  • Super Smart Phones
    There is no mobile web – it’s only web
    Generative Platform
    Software
  • Super Smart Phones
    3.8 billion connections
    5% are smart phones
  • iPhone
    Slide from May 2009
    1 billion Apps downloaded from the AppStore
    iPhone now available in 81 countries
    iPhone has sold 21 million units globally
    16 million iPod Touches globally
  • E-Books
    Digital book sales wentfrom $20 million in 2004to $113 million in 2008
    “We’re at a tipping point right now,”
    - Janet Murray, director of Digital Media at Georgia Institute of Technology
  • Key Observation
  • Key Observation
    People will have more computing poweron their person where ever they go
  • Key Observation
    People will have constant
    connectivity
  • Key Observation
    Price is ready for mass-adoption
  • Key Observation
    People will use multiple devices
  • The traditional retailer sale is declining – on-line is taking over
  • On-line Communities
  • The Lottery Consumers are getting older
    Photo by: OlsenWeb http://www.flickr.com/photos/olsenweb/
  • What do Consumers Want?
  • What do Consumers Want?
  • What do Consumers Want?
  • Entertainment
    Social
  • Key Observation
    The Social Web is Important
  • Popularity
  • What is valuable?
  • This could be valuable?
  • I’ll handle your bet for a minor fee. Here is your bet-ticket.
    I’m pretty sure Man. U. beats Arsenal
    No way!
    I’ll bet you they don’t.
    Wohoo...
    I told you so.
    Arsenal WINS!
    Bet’s R’Us