Marketing strategie template
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Marketing strategie template

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template om een goed marketing strategie plan te kunnen maken voor je organisatie

template om een goed marketing strategie plan te kunnen maken voor je organisatie

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  • 1. Marketing Strategy Planning Template company name product|serviceWHO BUYER PERSONA 1 :: 2 :: Description Who is this person? What problems does this buyer have?WHAT Problems you solve for this buyer? Why are they buying from you? Actions you’d like them to take Enquire, order, buy, connect etc.WHY How are you remarkable? What value do you bring? Proof Credibility indicators, guarantees, testimonials etc.WHERE Where are they? Google, blogs, Facebook, Twitter etc.HOW Your company personality What kind of company are you? Creative Look and feel Tone of voice Language you’d use Keyword phrases? What buyers type into Google Marketing tactics & Content strategy Blog, Twitter, YouTube, email newsletter, Google Ads, e-books, webinars, podcasts, etc.WHEN Things to do today Things to do next week Things to do next month 1. 1. 1. 2. 2. 2. 3. 3. 3. David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott © 2010 by Bluewire Media and David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email it to whomever. Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media
  • 2. Marketing Strategy search BACK LINKS OUTCOMES SEO: organic searches SEM: Google Adwords articles ENQUIRE • forms galleries • questionnaires affiliates • applications directories PURCHASE Website • donate testimonials • buy • renew speaker bios Microsites DOWNLOAD guest blog posts • presentation slides Blog • e-book expert articles for industry sites • podcast • toolkit industry • resources associations other Email Marketing PARTICIPATE blog directories • connect on social networks news websites • register for event news releases • sign up for email list Social Media & Content Sharing other • register for webinar bloggers • give permission awards for communications e-books other webinars Digg podcasts delicious David Meerman Scott | www.davidmeermanscott.com | www.webinknow.com | @dmscott © 2010 by Bluewire Media and David Meerman Scott Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email it to whomever. Bluewire Media | www.bluewiremedia.com.au | blue@bluewiremedia.com.au | @Bluewire_Media