Ola H. Elgaddar MBChB, MSc, MD, CPHQ Lecturer of Chemical Pathology Medical Research Institute Alexandria University Ola.firstname.lastname@example.orgBRAINSTORMING Presenter’s Name
Agenda• Overview• Benefits of Brainstorming• Ground Rules• Conducting the session• Next steps• Exercise
What is Brainstorming?Brainstorming is a tool used by teams tobring out the ideas of each individual andpresent them in an orderly fashion to therest of the team.It recognizes the principle that our brainsare ‘pattern recognition systems’ andthat we sometimes get ‘stuck’ withpatterns and think within them versusoutside of them.
HISTORYIn 1941 Alex Osborn, an advertisingexecutive, found that conventionalbusiness meetings were inhibiting thecreation of new ideas.He was looking for rules which wouldgive people the freedom of mind tospark off and reveal new ideas. (To "think up“)
Benefits of Brainstorming1) Encourages creativityIt expands thinking to include all aspects of a problem or a solution.2) Equalizes involvement by all team members
Benefits of Brainstorming3) Fosters a sense of ownershipWhen the people on a team contributepersonally to the direction of a decision, theyare more likely to support it4) Provides input to other toolsAffinity diagram, multivoting, selection matrix
Programmed thinking vs lateral thinkingProgrammed thinking:Is using a structured or logical framework tocreate a product, system or service. In the analysis or research stage of a project In the detailed design of a product, service or system that has been identified Root cause analysis
Lateral thinking :Is about jumping outside the traditionalpatterns that we use to solve problems. In improving an existing concept Generating radical ideas Making creative leaps
Review the ground rules Set a time limit for BrainstormingBrainstorming should be a rapidgeneration of ideas, so do it quickly; 5-15minutes works well. If the time limit hasexpired and ideas are still beinggenerated, you can extend the time limitat five-minute intervals.
State the topic to be brainstormed in the form of a questionWritten, everyone can see it andunderstand it Collect everyone’s ideasAllow few minutes for the participants tothink about the questionStructured or unstructured format for callingout ideas
Record ideas and display them where everyone can see- To avoid misinterpretation and duplicationand stimulate creative thinking by others- Written down exactly as spoken by theteam member, don’t interpret-Try to generate a long list as possible
Clarify each idea after all ideas have been presentedTo ensure that all members have thesame understanding of it Eliminate duplicationsAfter asking participants, other wise theyare kept separate