Oktopost Capabilities Deck


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A full overview of the amazing benefits and features of the Oktopost social media marketing platform.

Manage all your social posting and measure what really matters - leads converted from social.

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Oktopost Capabilities Deck

  1. 1. Designed For B2B Social Marketing Professionals Capabilities Deck
  2. 2. 2 Oktopost: Fast Facts A platform that allows you to manage and measure all of your professional social media marketing Schedule and publish posts using multiple profiles across the social web Access granular-level analytics and reports, including clicks and conversions and engagement View conversions generated from social media, including which post a lead clicked on prior to converting Monitor keywords and mentions, and communicate socially with the most relevant prospects Discover great content to share, and add it to pre-set post queues
  3. 3. 3 General Overview Publish Measure Listen Integrate Engage Establish and Grow Your Social Presence Oktopost provides maximum visibility across key social channels, requiring only a minimal investment of time and effort. The platform makes it easy to manage multiple social campaigns, accurately track their performance, and engage with your target audience.
  4. 4. 4 Publish Reach your target audience across the social web with the ability to publish social posts to multiple social networks, profiles and groups… in just a few clicks.
  5. 5. 5 Publish Features Bookmarklet Share content directly from your browser. See powerful analytics for each post, as if it was published directly from the platform. Campaigns Segment all posting through campaigns in order to compare and optimize the performance of of your social activities. Message Assets Compose draft posts with custom link previews and photo attachments, and easily access them for later scheduling. Autoposter Easily post across multiple social networks, profiles, company pages, and discussion groups within minutes. Content Recommendation Oktopost learns what kind of content converts best for your target audience, and then suggests similar content for you to share Roles and Permissions Create unique roles and permissions for each user in your account, and choose precisely which features to give or deny access to. Post Queues Define flexible, queuing times for every social profile, and quickly schedule any original or curated content curation.
  6. 6. Measure 6 Use social analytics to determine which channels drive the best results, and go beyond the click by tracking the conversions that have a true impact on your bottom line.
  7. 7. 7Measure Features Conversion Tracking Measure your social media ROI by tracking conversions, and identify which social assets drive lead generation. Lead Capture Understand which leads were generated from social media, and view the exact post or posts they clicked on. Global Reporting Access unlimited reports and see powerful analytics across all of your campaigns, including posts, clicks, and conversions. Campaign Reporting See detailed metrics for each campaign, including message performance, conversions and valuable lead information.
  8. 8. 8 Monitor social networks to follow mentions, track competitors and identify business opportunities, and use this knowledge to engage with audiences in the most targeted way. Listen and Engage
  9. 9. 9 Listen and Engage Features Monitor Create real-time social listening streams, allowing you to track keywords, mentions, groups, company pages, and more. Interact Identify and comment on posts, tweets, or LinkedIn Group discussions directly from the platform. Social Inbox Engage and nurture potential leads - view and respond to comments on your posts from a unified inbox.
  10. 10. 10 Integrate Get an even more detailed view of your social analytics and lead data by integrating with powerful 3rd party platforms.
  11. 11. 11 Integrations 3rd Party Platforms Understand which webinar registrants signed up as a direct result of your social media marketing posts. Utilize your unique Bitly links, while still benefiting from Oktopost’s extensive tracking capabilities. Sync all of your lead data with Marketo and utilize it for your smart campaigns and email nurturing. Utilize Oktopost’s powerful lead source data in order to enrich marketing programs within Eloqua. Identify which social campaigns and networks drive traffic to your website, and customize UTM fields. Help push leads down the sales funnel by syncing Oktopost data with Salesforce.com Update Act-On with detailed lead source information, and trigger programs based on social activity. Access and curate content from multiple RSS feeds by connecting your feedly account to the Oktopost platform.
  12. 12. 12 Why Oktopost? “Finally! We have actionable data from our social media campaigns.” – Trevor Rasmussen, Deluxe "Oktopost lets you track conversions, and determine where to apply your social selling resources." – Tom Martin, Converse Digital “Oktopost has enabled Cerasis to remain effective at social media and content marketing.” – Adam Robinson, Cerasis “Managing social media campaigns is easy with Oktopost. It’s an invaluable tool for our company." – Clare Avieli, Panaya
  13. 13. 13 Thanks! Website: www.oktopost.com E-mail: contact@oktopost.com Twitter: @oktopost