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De Boer Coverstory 10

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Coverstory contains a collection of illustrative projects De Boer executed.

Coverstory contains a collection of illustrative projects De Boer executed.

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    De Boer Coverstory 10 De Boer Coverstory 10 Document Transcript

    • COVER STORY 10 BELGIUM | GERMANY | FRANCE | GREAT BRITAIN | THE NETHERLANDS | AUSTRIA | QATAR | RUSSIA | SPAIN | US | SWEDEN | SWITZERLAND Farnborough Airshow 2008: biggest project ever Diary: constructing a temporary theatre At De Boer: smart designs, made-to-measure Volvo Ocean Race: weatherproof pavilion
    • Content Table of Contents Coverstory Farnborough in Brief 18 Fire at TU Delft: De Boer rescues the academic year Bravo for Le Mans Barcelona fashion week sets the tone Graduates housed in De Boer in More than just a temporary 'pole position' fashion show lecture halls 6 8 10 Björn Brännberg, Director of the Volvo Ocean Race: Temporary Sales Office in Dubai Mobile showrooms for Audi "Volvo and De Boer, The art of elegant A stylish experience a winning team" engineering 16 24 26 2
    • deboer.com | Coverstory 10 Around the globe 4 The World Revolves Around the Alps Live from UEFA EURO 2008™ 12 De Meerse Op Locatie Opening night at temporary theatre 14 COVERSTORY 10 Publisher: De Boer A look behind the scenes in the R&D Department Berend-Jan Rietveld, Onno Koole, Smart design, made to order Corporate Marketing & Communications 22 Laanenderweg 11 1812 PW Alkmaar t | +31 72 – 5400 444 f | +31 72 – 5400 244 Air Space e | info@deboer.com Destination: Barcelona i | www.deboer.com 28 Online at Contributors: Irene Beatty, Isabel Benjumeda, Kai Beste, Berber de Boer, Mical de Boer, Business Continuity Services www.deboer.com/cs10 Emelie von Bothmer, Cristina Cabezas, Business as usual Niclas Nohrén, Tim Smedts (De Boer). 30 Bank Austria GolfOpen (AT) Ron Bongers (chief editor), Rachel Van der Werf (account manager), Elles Ernste (magazine coordinator), Dorien The Brewers of Europe Celebrate Fifty Years Garage Paolini (BE) Dijkhuis, Joost Scholten (editor), Marion Moes (corrector), Sofie Sinoo, Ronald Nothing is impossible Filmfestival Gent (BE) Fruin (design), Francis Vos, Ron van 32 Graz-Reininghaus ATP Tennis Masters (DE) Dam (production & traffic). Circulation: 10,500 copies The De Boer brand means Open de España (ES) No part of this publication may be added value reproduced without the publisher's 33 HISWA te water (NL) All Weather Hall Storage (SE) express permission. Concept/editing/production: ATP Agency A Selection of International projects for 2009 Southampton Boat Show (UK) t | +31 346 – 55 90 90 What's ahead f | +31 346 – 55 90 99 34 Goodwood Festival of Speed (UK) i | www.atpagency.nl 3
    • deboer.com | Coverstory 10 Around the globe An evening under the stars An entertaining evening in the middle of inside the Alu Hall stars were shining. The the Olympic stadium, a gala hosted under gala was hosted by TV sports presenter a starry sky visible through a transparent Toine van Peperstraten and there was music roof. This was the special setting that Fonds by singer/pianist Julian Thomas, cabaret by Gehandicaptensport, a Dutch charitable entertainer Freek de Jonge and an auction, fund, wanted for the National Gala for organised by auctioneer Job Ubbens of disabled sports, an annual event that comes Christie's. The fully transparent structure about thanks to sponsors and partners. not only lent itself as an ideal venue for As De Boer's Alu Hall is available fully a special evening, but also enabled the transparent, it was the solution that the Fund theme of the evening to be beautifully 'Traditional pink' was looking for. Not only in the sky, but also demonstrated. £ The National and Urdd Eisteddfods are among the oldest cultural gatherings in The sky is the limit Wales and therefore a great opportunity to promote the language and culture At the end of May, ILA Berlin 2008 between De Boer and ILA was only of this country to the rest of world. The welcomed more than a thousand exhibitors established in recent years, the company's Youth Eisteddfod ran first, followed by the from forty countries and over 250,000 reputation in the world of international National Eisteddfod in August. Pop, rock, visitors. The gathering, also known as aviation was already well established. For hip-hop, hymns, ballads, literature, arts & the International Aerospace Exhibition & instance, for many years De Boer has been crafts, classic plays and comedy shows Conferences, is one of the world's largest partner and supplier to the impressive - all art forms were represented. For the aviation and aerospace exhibitions/air Farnborough International Airshow, the National Eisteddfod, De Boer provided shows. It is also the oldest aviation event world's largest aviation event (see pages the spectacular Pink Galaxy, measuring in the world, founded nearly one hundred 18 to 21). £ an impressive 4,600 m2. Furthermore, De years ago in 1909. Though the partnership Boer built an additional 30 accommodation areas that were used as theatre and large exhibition areas, where literature was recited and Welsh language classes were taught. More than 250,000 visitors are able to look back at two very successful festivals. £ Swinging music festivals The figures are impressive: in Belgium Pukkelpop, it annually builds all the tents alone, no fewer than 1.2 million people where performances take place and in visited the big music festivals this year. A Werchter it provides food and drink stalls, record, and with 152,000 and 319,000 artists' restaurant and all VIP areas. De Boer visitors respectively, Pukkelpop and Rock also provides Pukkelpop with flooring for Werchter made a significant contribution. the audience, to save them from wet feet De Boer has enjoyed a good relationship on the usually swampy ground. The flooring with both festivals for many years. For guarantees the 'dance-ability' of the site. £ 4
    • Around the Globe Volvo Ocean Race Hospitality areas for Telefonica and Volvo Cars Spain At the beginning of October, Alicante was transformed into the sailing capital of the world when a temporary village of 38,000 m2 appeared in the Spanish harbour city. On October 11th, the starting signal of the Volvo Ocean Race 2008-2009, a sailing race around the world that lasts nine Opening with a playful theme months, was sounded. Several events and activities, open to the general public, were Hosting an annual get-together for clients a special reception area; stylish with the organised in the village around the harbour. and showcasing a new head office were perfect atmosphere for an event. From Among various facilities, De Boer built the reason enough for international software serious panel discussions to light-hearted hospitality area for the Volvo Ocean Race and ICT specialist Unit 4 Agresso to host cabaret, from a laser show with DJ to Telefonica Team that participated in the a party – a really special party. The event presentations of new software solutions; sailing race and the hospitality area for Volvo – in Sliedrecht – had to feel like a festival, the area lent itself perfectly to the diverse Cars Spain as well. A guest column by Volvo hence the name 'Software Valley', a playful activities that took place during Software Ocean Race director Björn Brännberg on variation on Silicon Valley and dance Valley. Spread over four days, no fewer page 16 provides further information on the festival Dance Valley. than 2,500 people visited Unit 4 Agresso's race and the collaboration with De Boer. £ 'festival' in Sliedrecht. £ With Software Valley, Unit 4 Agresso wanted More on www.deboer.com/cs10 to professionally entertain their associates, customers and employees by creating a More on www.deboer.com/cs10 unique party and festival atmosphere. De Boer's Olympia was eminently suitable as Photography: Sander van der Torren Renault World Series There were many intense racing moments allowing spectators to feast their eyes on the circuits of Spa-Francorchamps, on the latest Renault and Renault Sports Silverstone, Hungaroring, Nürburgring, Le models, all Renault F1 cars and sporty Mans, Estoril and Catalunya during the Renault old-timers and purchase all kinds of Renault World Series as dozens of Formula merchandise. Formula 1 simulators enabled Renault 2.0 and 3.5 racing cars tore along visitors to take the wheel themselves, and the tracks. And De Boer travelled along with provided unique memories for all types the Renault World Series. At every circuit, of drivers. All in all, the event was an several temporary areas were built, unforgettable experience. £ Golf from a Skybox August was yet again a thrilling month in consisting of double-deck structures last year, countless golf magazines praised Sweden when the annual SAS Masters golf combined with Alu Halls, providing a perfect the unique atmosphere it created, making it a tournament took place on the Arlandastad view. When this configuration was first used certain feature for this year. £ Golf Course in Arlanda/Rosersberg. The SAS Masters is Sweden's most prestigious golf event and is always eagerly anticipated by the international golf world. 2008 marked the fifth occasion that De Boer had taken care of building the sponsors' village and the press, staff, starters' and players' tents. The showpieces of the temporary accommodation were the Skyboxes at the 18th green, 5
    • First Impression Fire at TU Delft: De Boer rescues the academic year Graduating in a temporary lecture theatre It was front page news: in same nearly happened to The next morning, De Boer Senior Account mid-May an enormous fire their graduation. Based on De Manager Pieter Rol visited the site in order destroyed a 13-storey building Boer's extensive international to draw up plans for setting up temporary within the architecture faculty experience and reputation accommodation at a nearby university at the Delft University of in offering emergency site as soon as possible. Two days later, Technology in the Netherlands. accommodation in the event of the first accommodation structures were A huge amount of student disaster, the university got in constructed; the following two days were work went up in flames and contact immediately after the spent on fitting out: placing two units for some of the students, the fire. for security and data input, (emergency) 6
    • deboer.com | Coverstory 10  Total floor area of 5 Alu Halls 3,725 m2  Walkway of 60 m2 seemed to go up in smoke together with  3 Pyramids of 9 m2 each the building. Luckily this was not the case! No-one had thought we would be able to resume our everyday life so soon. The area is lovely and light thanks to the 'sky lights' in the roof of the accommodations and to hope it would be only a week after the the windows. The walkway is also brilliant. fire. An additional benefit of the layout of You're able to walk from tent one to tent five the temporary facilities is that I now get to without getting wet. An additional advantage speak with colleagues who I would normally is that we 'have to have' picnics on the never have met." grass as we've lost our canteen. All in all, the accommodation exceeds my expectations Merel Cornel, in all respects. The architecture faculty service point employee was more than just a building; the people "The Service point answers questions and who work there and study are also part of One of the five lecture halls ensures that problems and complaints are it. The building is no longer there, but the special architecture atmosphere remains lighting, heating, air-conditioning, electricity, thanks to the design, decoration and division flooring, sanitary facilities and steel ramps of the replacement areas. I hope that the to ensure accessibility. As well as Alu Halls, atmosphere continues to grow during the De Boer built three Pyramid structures that new academic year when more students functioned as smoking areas. A week later, arrive, but we will probably have graduated the entire temporary campus was ready by then. In a tent!" £ to receive more than 1,200 students and lecturers. Of the five Alu Halls built (all inter-connected by a walkway), four had a surface floor area of 825 m2; the fifth had a surface floor area of 425 m2. Dividing walls separated the areas into lecture Merel Cornel, service point employee theatres, open plan offices with meeting rooms and a large reception area, with room passed on to the correct person within the for the Service point and coffee and cold architecture faculty. It was vital that we were drinks machines. The first impressions from able to resume this front-of-house role for students and lecturers were very positive students and lecturers as soon as possible and several 'architectural' remarks followed after the fire. I was mainly hoping for a new as the temporary campus was becoming work area. I had no idea what it would look Fully furnished space home to the Faculty of Architecture. like so I was pleasantly surprised when the Naturally, we welcome structural criticism, temporary accommodation was set up. It's especially from those who know about a large and light area. I had never thought The temporary accommodation structural design, as our future designs will it would look this professional and that the for the architecture faculty was only benefit from it. faculty and the Service point would be up ready to use in one week, another and running a week after the fire." good example of De Boer's Fokke Wind, university lecturer business continuity services. These "It was impressive how swiftly problems services ensure that replacement were dealt with after the fire and how accommodation is provided quickly the accommodation was built. Our very shortly after a disaster or aim was to resume lectures and research catastrophe, in order to ensure as soon as possible. No-one had dared continuity of normal business and activities. Project Manager Johan Hogervorst of Delft University says: "De Boer was the partner who was able to deliver a suitable solution in a very short timeframe. Marloes Janssen, architecture student (left) They delivered accurate work and all agreements were perfectly Marloes Janssen, executed." More information about architecture student De Boer's Business Continuity "Together with a number of other students, Services is available on page 30. I was aiming to graduate at the end of Fokke Wind, university lecturer (left) October, beginning of November. This dream 7
    • deboer.com | Coverstory 10 Grand bravo for Le Mans De Boer in 'pole position' Le Mans, June 2008. For the Dozens of fast cars, driven by the best drivers than 5,000 kilometres; a distance similar to 76th time since the start of the in the world, tear around the 13.65 kilometre the total distance driven by a single driver event, the 24 Hours of Le Mans long Circuit de la Sarthe, named after the during an entire Formula 1 season. Talking is taking place. People come river that runs through the town of Le Mans. or writing about the race can only be done to see and enjoy the race and Whoever drives the greatest distance in in superlatives and large numbers: the 24 - thanks to De Boer - they are 24 hours, wins the race. The winning team Hours of Le Mans is the oldest and largest also able to sleep soundly... of drivers sit behind the wheel for more car race in the world. More than 200,000 8
    • Event report For Peugeot, ACO and Michelin, De Boer built:  An Olympia of 30 by 36 metres called in De Boer to provide temporary  Several Alu Halls accommodation. For example, Michelin  2 Double Deckers entertained its VIPs in a number of Alu Halls with interior designs supplied by De  9 Chalets of 5 by 5 metres Boer, and the organiser ACO (Automobile Club de l'Ouest) was provided with spacious  An All Weather Hall of 14 by 20 metres merchandising areas and dozens of stands, each measuring around 200 m2. Audi used two large hospitality areas supplied by De Boer whilst Aston Martin enjoyed a Delta Double Decker of 400 m2; a turn-key spectators, 2,500 journalists and 200 delivered pavilion for guests of the luxury million TV viewers keep a close eye on the sports car brand. Aside from arranging the developments in the league table. This makes actual structure and decoration, De Boer the 24 Hours of Le Mans the biggest annual also sourced the desired furniture and sports event in Europe. organised water and electricity supplies. Temporary hotel Grand bravo As in many previous years, De Boer has It was an exciting race. Peugeot was in pole provided a wide variety of temporary position for a long time and Audi seemed to accommodation along the circuit. This year be lagging behind. Eventually, Audi won the most structures have been built for Peugeot. race for the eighth time in the last nine years. The combination of a large Olympia with The 24 Hours of Le Mans was also a test of several Alu Halls served as a public area, organisation, concentration and co-ordination the so-called Garage Vert. A Double Decker Hospitality areas for Audi for the employees of De Boer. Luckily, they Full terrace bordering on the race track An All Weather Hall in use as a working paddock was erected trackside which housed nine to exacting specifications for the team's had more than 24 hours to prove themselves chalets on the first floor, providing Peugeot's management to be able to enjoy the race in and to show that good organisation is guests with a perfect view of the race. An complete comfort. On the top floor, there everything. All accommodation was built and All Weather Hall in the pit lane served as a were facilities for the drivers to rest, sleep, delivered on time and De Boer came through 'working paddock' for Peugeot. In addition, shower and relax. Le Mans with flying colours. Recently, De De Boer built a temporary hotel with 600 Boer received a 'grand bravo' from the beds for Peugeot employees complete with Top accommodation for top organiser ACO, in a letter full of praise to shower and toilet facilities. The interior of brands thank De Boer once again for excellent the Double Decker's ground floor was built Various other well-known brands service and co-operation. £ 9
    • Event report Barcelona Fashion Week sets the trend More than a fashion show The first Barcelona Fashion spectacular venue in one of De Boer's team designed a stylish stage, Week took place from March 5 Barcelona's most beautiful set against a magnificent backdrop, which to 7 this year. Its goals were to parks. formed the ideal showcase for the fashion attract worldwide attention to After a trial run in 2007, this year marked designers' work. In the evenings especially, Catalonian and international the first full-scale Barcelona Fashion Week. the stage was a breathtaking sight as talent, to bring together creative The Ciutadella Park, in the heart of the it showcased exquisite works by young spirits and the city's fashion 'City of Wonders', was the unusual location designers. While the location could hardly industry and to support budding chosen for the event by its organisers, who have been more exciting aesthetically, it talent. To do this, showroom envisioned a catwalk over a pond leading to also presented a number of potential risks. presentations and fashion a fountain designed by Catalonia's famous A stage above a pond will inevitably lead to shows were organised at a native architect and artist Antoni Gaudí. moisture on the catwalk, which can become 10
    • deboer.com | Coverstory 10  The first Fashion Week attracted over 4,000 visitors as well as international media attention, boding well for years to come  The 12 local and international young designers that took part in the first Barcelona Fashion Week were selected by an international jury and are at the forefront of a new generation of designers  De Boer built three structures for Barcelona Fashion Week: an Alu Hall for dressing rooms, an Alu Party for catering services and a Delta, which was used as a showroom for the designers' new winter collections very slippery. Happily, the models' steadiness of foot equalled their poise and beauty. Tailor-made for our client In addition to catwalks, De Boer provided showrooms in which designs could be presented to the media and other audiences. The Delta proved the perfect structure for this, with its high ceiling and an abundance of natural light. De Boer also built dressing rooms and spaces for catering operations. Because of the company's close involvement in the four-month preparation period, every aspect of the accommodation could be tailored to meet the client's needs. De Boer's contribution helped greatly to ensure that Barcelona Fashion Week was a great deal more than simply another fashion show. £ The perfect showroom for Spanish fashion talent 11
    • deboer.com | Coverstory Hospitality tent accommodations | Dagboek Event Solutions | Events &10 The Alps at the centre of the world Live from UEFA EURO 2008 ™ Show, excitement and one big sports feast without a have regularly popped up as winners in the sensation characterise single glitch and with a worthy history of the UEFA Cup. Countries such as the European Football winner. The Netherlands ('88), Denmark ('92) and Championship. The 13th UEFA In some respects, the European Football Greece ('04) are traditionally not favourites EURO 2008™, which took place Championship can be more enjoyable than to win large tournaments. In 1992, the in Austria and Switzerland, the World Cup. Whereas Brazil, Germany Danes did not even qualify and were only maintained that tradition. The and Argentina are the usual suspects to win called back from holiday after the former event will be remembered as the World Cup, more surprising countries Yugoslavia dramatically ceased to exist! 12
    • November 2008 | CoverStory #10Event report | Jaargang 7  In Innsbruck, Vienna and Salzburg the press areas of De Boer were located next to the stadia  n I total, De Boer created a floor space of more than 7,000 m2 for more than 1,500 reporters from all over the world The Emperor rules in Vienna restaurants and pubs which, aside from being perfect 'editorial offices', provided buzzing meeting points for the gathered international sports press. This came in more than handy as all the games combined were watched by a record eight billion viewers in living rooms and pubs all over the world. The UEFA Cup would not be the UEFA Cup were it not for a surprising winner. Spain, one of the favourites with first class footballers, often failed to deliver during the final matches. However, for the first time in 44 years, the Spanish fulfilled their role as one of the favourites. The genuine happiness of the players and audience was a feast for the eye. Football was the winner A beautiful setting for a beautiful tournament of this tournament, but so too were the organisers who staged the event so greatly From the beach to the championship; it is Living rooms and pubs enjoyed by fans across Europe and the rest only possible in a European competition. The perfectly organised UEFA EURO of the world. £ 2008™ burst with show, excitement and Emotions sensation. The gathered press couldn't "Expect Emotions" was the slogan of the praise the organisation and games enough. championship. And there were plenty of De Boer was asked to provide press emotions. From the Dutch fans, delirious centres in Innsbruck, Salzburg and Vienna with joy after the surprising victory over to house hundreds of reporters from all over the world. Through a combination of the Emperor double-decker and Jumbo and Alu Halls, De Boer created excellent media centres. Naturally, the areas provided professional work space, well equipped with all the amenities for radio, TV and print journalists. The structures also housed small Salzburg Trix and Flix in Vienna Italy and France in the group stages, to the tears of disappointment from the defending champion Greece when it was knocked out of the tournament without any points. Who can forget the tears of the Spanish and Germans who met in the final, or the joy of the Russians who, once again, had reason to be proud of their impressive team? The fan areas in the centre of the cities hosting the games were flooded by fans from different countries who enjoyed the games on large screens. Innsbruck, a suitable work environment for hundreds of international reporters 13
    • Diary De Meerse Op Locatie The first temporary theatre Due to the forthcoming heavy pieces of scenery. This all adds to renovation works of the the challenge. Thanks to the thorough existing Theatre De Meerse in Hoofddorp, the theatre management and town council were challenged to find temporary housing. This search resulted in De Meerse Op Locatie (De Meerse On Location), a pioneering and Start of the building works ingenious building to house and maintain the atmosphere there are still matters that need to be and cosiness of De Meerse for discussed. I'm regularly on site to check Impressive construction a two year period. if everything is running smoothly and also In close co-operation with Theatre because I'm curious to see the result of preparations and agreements, we were De Meerse and the town council of all meetings and consultations!" able to, once again, provide custom-made Hoofddorp, De Boer built a special "It is always impressive when the work as promised." temporary structure on the industrial skeleton of a construction is raised. estate 'De President', at the edge of "Ten metres in the air! One of the reasons town. Senior Project Manager Anke why Theatre De Meerse opted out of Reiz of De Boer was closely involved in using an existing building was due to the all preparatory work. When the process requirement that the interior height of moved from consultation and drawing the theatre had to be ten metres. There board to the actual build, she recorded are not many temporary constructions this unique project in a photo and film that match the height of our All Weather diary. As the construction is rather heavy and the ground swampy, the building is constructed on concrete foundations." "Some of the largest challenges "Finally! After long meetings and of De Meerse Op Locatie are the preparations, we are now digging and extremely stringent requirements for the laying the foundations for De Meerse Op construction. Firstly, no outside noise is Locatie. It is hard to imagine that soon allowed to penetrate the area. Therefore, a temporary theatre will be built in this the insulation has to be perfect. field. It's a special moment when the idea Furthermore, the interior acoustics have of a building finally becomes reality." to be good and the roof construction will "Now the building works have started, be used to hang theatre technology and Fully insulated theatre hall 14
    • deboer.com | Coverstory 10  With 250 performances per year and new exhibitions each month, Theatre De Meerse attracts approximately 100,000 visitors a year  De Meerse Op Locatie is located in two linked De Boer structures: an All Weather Hall of 20 x 40 metres houses the theatre and the Emperor containing two floors, with a total floor space of 600 m2 houses the entrance, foyer and restaurant  Just as the 'real' theatre, De Meerse Op Locatie seats 500 people Hall, making this the perfect structure to with the result. As a thank you, they achieve our aim." will organise a special performance for everyone involved with the construction." "Blue skies above the All Weather Hall. "The result of several months of It will, without doubt, regularly rain in The preparation and only 45 days of building! Netherlands in the coming two years. As The two floors of the Emperor and the with any other building, the structure is combination of two structures: in all therefore fitted with a drainpipe system. aspects, De Meerse Op Locatie proves to be a real eye-catcher. Not only has the town of Hoofddorp a beautiful temporary The Emperor arrives theatre but De Boer has created a front piece at a central location; an they expected a tent. However, they feel achievement we're really proud of." £ like they're walking in a real building. Theatre De Meerse is also pleased More on www.deboer.com/cs10 Blue skies above the All Weather Hall "The Emperor arrives on the building site. An exciting moment as this is the first time we are combining this model with the All Weather Hall. Luckily, it looks even better than we'd hoped when sitting at our drawing tables, and everyone is really pleased. Many 'oohs' and 'aahs' from the council people during the guided tour as Anke Reiz in front of the temporary Theatre De Meerse 15
    • deboer.com | Coverstory Hospitality tent accommodations | Dagboek Event Solutions | Events &10 Björn Brännberg, Director of the Volvo Ocean Race: "Volvo and De Boer, a winning team" He's been employed What is the background on the Whitbread turned out to be perfect. As a by Volvo for 30 years Volvo Ocean Race? result, Volvo bought the race in 1998. The in Advertising, Sales & "The race started in 1973 as the Whitbread first re-named Volvo Ocean Race took place Promotion, and Marketing Around the World Race. Volvo was looking in 2001/2002 and is now the largest sailing Communication roles. Indeed for a large sailing event to sponsor and the event in the world. Over the course of nine he has contributed to most months, the sailors call at 11 harbours all departments. Now Björn over the world. For the crews it's a battle Brännberg is Head of Corporate with the elements." Events and Director of the Volvo Ocean Race - known What connects Volvo to by participants as the Mount sailing? Everest of sailing. Especially for "Transport is everything for Volvo. Transport this race, De Boer developed plays an important role in the development two identical, demountable VIP of society and the economy. At the same pavilions, which travel ahead of time, Volvo is aware of its responsibilities the sailors and are built at every with regard to the environment. For decades, stop-over port for Volvo. Björn Brännberg, Director of the Volvo Ocean Race we have been developing cleaner cars and 16
    • November 2008 | CoverStory #10 | Jaargang 7 Interview The Volvo pavilion consists of:  An Emperor of 20 by 25 metres, with a 20 by 20 metre indoor floor area and a 5 metre deep balcony over the entire length  An atrium of 10 by 10 metres in the middle  Specially made blinds and white panelling all around  solid oak floor and stairs A  Air-conditioning  Kitchen containers that are connected to the pavilion via a specially-made steel frame The pavilion's atrium measures ten by ten metres  An interior in the Volvo house style with lights, music, video screens and furniture new markets are not all aware yet of the magnitude of sailing and the opportunity this event offers as a platform. Therefore the challenge is to invite the right key customers new ports which represent new markets for to the pavilion." us, such as Singapore, India and China." What do you personally look What is the biggest challenge? forward to the most? "The new course brings different challenges, "Alicante, the start of the race. I look forward especially for the crew. Due to the new to seeing the pavilion in action after months course, they have to anticipate different of hard work and preparation. All kinds weather conditions. In any case, the race of activities will take place here; dinners, is an enormous challenge for the sailing seminars, shows, demonstrations and VIP teams. Every sailboat has 11 crew members; meetings. Earlier this year, we ran a trial in 10 sailors and one person who keeps in Gotenburg but the pavilion was not entirely contact with the media and takes care of ready. We will see the finished pavilion for documentation. Life on board is rigorous; the first time in Alicante. I can hardly wait to see all these fantastic ideas become reality!" more environmentally-friendly production methods. There is a reason why Volvo's Why did you choose to engage three core values are Quality, Safety and De Boer? Environmental Care. These three values are "De Boer is a solid and reliable company inextricably bound to each other; the quality with substantial international experience and of the air we breathe, the safety of our good references. Both their material and society, the protection of the environment... their service are top quality. As the course this is one of the reasons why Volvo loves takes us through extremely hot and cold sailing." locations, we were looking for a construction that could stand up to all weather conditions What does the Volvo Ocean and simultaneously keep a pleasant climate Race mean to Volvo? inside the pavilion. And we did it! Anything "The Volvo Ocean Race is a worldwide can happen during a project of this size; event and reflects Volvo as an international people become ill, things break or stop company. The race calls in at 11 different working. It is therefore crucial to work with international ports that all represent markets hard and wet. The longest stretch takes us the right partners; flexible and loyal people which are important to Volvo. The race is from China, around the tip of Chile, to Rio and companies. I have a very good feeling therefore a perfect platform for sponsor de Janeiro. This will take approximately 34 about our co-operation; Volvo and De Boer activities. We are able to invite our key days." form a winning team. I rest assured that all customers to experience the race and its problems coming our way will be resolved festivities together with us in the pavilion. And what is the biggest by this team, which is a pleasant feeling. Furthermore, the Volvo Ocean Race challenge for Volvo? This is also why we enjoy working with De represents cutting edge technology; exactly "This challenge lies in the new markets. The Boer." £ what Volvo represents in the car market." logistics have to run smoothly. Not only does the pavilion need to be built, taken down More information: What is different this year from and transported every time, it also needs www.deboer.com/cs10 previous Volvo Ocean Races? to look as perfect in Cochin or Qingdao as www.volvooceanrace.org "This year, the race calls in to a number of it did in Stockholm or Boston. In addition, www.sailing.org 17
    • Coverstory
    • deboer.com | Coverstory 10  100,000 m2 floor area  More than a kilometre of hospitality chalets  Alu Halls, Jumbo Halls, Emperor, Deltas and Panorama  Also smaller accommodations such as Chalets, Pyramids, Acropolis and Sunstar Largest project ever for De Boer Farnborough in a nutshell The largest air show in the town. For one week, Farnborough became passenger planes took off. High above the world has celebrated its 60th the centre of the aviation world. ground, pilots performed their magnificent anniversary this year, which was tricks in their flying machines. all the more reason to organise Old friends an unforgettable event that The airfield was swamped with spectacular Air ballet outdid all the previous ones. aircraft of all shapes and sizes. Old friends, One of the most spectacular shows was The show was bigger and better such as the classic biplanes and triplanes that of the Red Arrows, the Royal Air Force with regard to the number of from World War I, but also the very latest demonstration team. The audience watched visitors, spectacle, aircraft, and experimental models from the aviation with bated breath as the nine bright red contracts and accommodation. world, such as the LH-10 Ellipse, a small jets performed half an hour of acrobatic The Farnborough International two-person aircraft, were on show. The stunts - a faultless routine of air ballet. Airshow 2008 was De Boer's enormous gathering of aircraft pulled in the The jets produce trails and figures in the largest ever project! crowds, but there was more. The airspace air with red, white and blue smoke. Still, it Farnborough is home to the UK's biggest above the airfield hosted dozens of air was not this spectacle that stole the show business airport - situated 38 miles outside shows. A stand, providing hundreds of seats, at Farnborough, but the Airbus A380, London. However, in mid-July 2008, was separated from the runway by a large the largest passenger plane in the world, thousands of aviation fanatics and airplane fence. The entire afternoon, helicopters, which was clearly the public's favourite. fans from all over the world flooded the stunt planes, fighter aircraft, biplanes and Toys, jigsaws and inflatable versions of � 19
    • deboer.com | Coverstory 10 Business is a pleasure in the stylish ambiance of the Emperor the A380 could be found everywhere. After audience was watching, it became airborne. Farnborough International Airshow must seeing all these mini versions, it was rather The engines were hardly audible. The plane also have been rather spectacular too. As overwhelming to see the real thing. The went straight up in the air and banked it was the 60th anniversary of the Airshow, main tyres alone measure one and a half sharply to the right. It then power dived past the temporary exhibition halls were larger metres across. the stand three times, demonstrating its and more extensive than ever. The airfield manoeuvrability and showing the enormous was transformed into an enormous Take-off ease with which this giant aircraft can be temporary 'village', showing more aircraft The packed audience held its breath when piloted. and receiving more visitors than ever before. the large Airbus began to move and prepare To see all this from the air was sadly only a for take-off. It only took a few seconds for From the air privilege for the pilots and occasional lucky the plane to reach 250 kilometres per hour Not only was there plenty to look at from passenger. and just after the main stand from where the the ground, the views from the air over the 88 billion Euro Farnborough is not just a public attraction. It is also an extremely important exhibition for the professional aviation world. All famous aircraft and engine manufacturers are present with their new products, as well as all airlines, which place orders for their new aircraft here. During this event, no less than GBP 70 billion worth of orders were placed, an absolute record and twice the previous record set in 2006! The order books of manufacturers such as Airbus, Boeing and Rolls-Royce are rather full for the foreseeable future. Largest project ever For De Boer, which has been a partner of the Airshow since 1996, the event this year was a massive logistical achievement: None of the big engine builders would dream of missing Farnborough supplying more than 3,600 tons of material 20
    • November 2008 | CoverStory #10 | Coverstory Jaargang 7 Nearly 100,000 m2 of temporary accommodation was erected at Farnborough this year, including Impressive: De Boer's biggest project ever four enormous exhibition halls, a special Centennial Pavilion, and for the construction of nearly 100,000 m2 of hangars to house historic aircraft. temporary accommodation. After months of Aside from the 60th birthday of the preparation, the result was spectacular and Farnborough Airshow, the 100th everyone agrees: this year, the Airshow was anniversary of the Royal Air Force a true spectacle both from the air and the was also celebrated. Furthermore, ground. More visitors than ever attended and De Boer provided the event with never before were that many orders placed more than a kilometre of hospitality or was the event praised so highly. All in all chalets housing business meeting the 2008 show was a perfect foundation rooms, marketing facilities, bars for continuing the successful co-operation and restaurants. between the organisers at Farnborough and De Boer. £ A record number of orders were placed 21
    • At De Boer Technical Manager Paul van Leeuwen A look behind the scenes of the R&D department 'Smart designs, made to order' Behind all of De Boer's wide development. From its leading position on come with additional specific requirements ranging and multifaceted the international event market, over the past for use. Still, whatever the product, De products is an extremely busy few years De Boer expanded more and Boer's own product development guidelines development team. Impressive more to answer the commercial demand are stringently adhered to, ensuring that designs such as the Millennium for longer-term rental of its temporary structures are of the highest quality and that Dome, Panorama and Emperor structures by producing storage and they are attractive, functional and innovative, are brilliant examples of this baggage areas, shops, restaurants, sports while assembly time is kept to a minimum. key department's work. Here is facilities, emergency housing space for a look behind the scenes of a use in crisis situations and even temporary Our customers' priorities are department that never stops. prisons, to name just a few examples. This our priorities In the Research & Development department innovative process adds an extra dimension From a hospitality area at a 3 day sports (R&D), eleven people are spread over to the R&D department's work, as these event to a temporary shop for a period three locations, working continuously new structures tend to be strictly regulated of three years: R&D does not simply on operational and strategic product by building and safety codes, and often produce temporary accommodation, it 22
    • deboer.com | Coverstory 10 to these regulations, which are becoming steadily more stringent. Because of this additional demand, the R&D department has not only grown in size but with regard to expertise in solving specific problems and using special, complex software to do so. Variations in regulations Every structure is provided with a Construction Book, a technical building file providing proof that it is sufficiently solid for the specific conditions of its construction. There are series of European norms governing the construction of temporary structures; in the Netherlands, for example, Innovative: virtual flights over projects durable structures are subject to national construction guidelines, and construction creates complete space solutions. In both more and more complex. It is essential permits are mandatory. For commercial new developments as well as further that parts from different structures are structures, which are often let for longer developments to existing accommodation, interchangeable and that structures offer a periods, laws and regulations can vary our customer's needs are our main interest. flexible range of possibilities. We could not enormously from country to country and "Product development is a continuous do this without specific 3-D software. With even from region to region, with different process. The foundation for what we do this, De Boer has the tools it needs and demands placed on strength, security is what our customers want and need, which are essential in modern engineering," and safety. And there can be different developments in the market and input from notes van Leeuwen. He adds: "Structural regulations as well for urban structures and all of the other departments at De Boer," accuracy is extremely important because those in coastal areas. says Paul van Leeuwen, De Boer's Technical of our modular building systems. If you're Manager. "We have to constantly Unlimited possibilities make sure that we meet all the One clear trend is that long-term requirements of international construction is becoming increasingly laws and regulations, not only for Special 3-D design software modular, while, in response to market our commercial customers but demand, the production methods and increasingly for the events market makes it possible to produce flexibility of our temporary structures are as well." shifting towards those of more permanent complete images of structures constructions. In broad terms, there is more Ready to face the future and more demand for temporary, relocatable The R&D department at De in which every aspect is and modular structures that can be put in Boer's head office in Alkmaar is place relatively quickly. £ charged with developing hardware, accurate to the millimetre which includes frames and joint constructions but also tools such as lifting and loading equipment for setting up twenty components next to each construction operations. The commercial other, every single one has to be exactly the CAD department transforms preliminary same size. This means that measurements plans and sketches from Sales into have to be accurate down to a half or even a attractive visual presentations for customers. tenth of a millimetre." Now we are even able to position our structures on Google Earth, which allows Laws and regulations customers to 'fly' over and around them – Each European country has its own system albeit virtually – and thus get an amazingly of laws and regulations for various types of realistic impression of what a finished buildings, and care must be taken to adhere project will look like. But to be completely to all of them. Structures need to meet as prepared for the future, R&D has recently many of these requirements as possible, switched to special 3-D design software which generally means finding common that makes it possible to produce complete denominators and compromising where designs of structures in which every aspect regulations conflict with each other. Over is accurate to the millimetre. the years, De Boer's work on large, complex projects and our cooperation with national The right tools regulatory bodies and governments has "Temporary structures are becoming provided plenty of experience in responding 3-D software is necessary 23
    • deboer.com | Coverstory Hospitality tent accommodations | Dagboek Event Solutions | Events &10 Sales office in Dubai fit for an Emperor The art of elegant engineering
    • November 2008 | CoverStory #10 | Jaargang 7 Interview Project developer Nakheel was captivated by the Emperor It has been called the eighth we had specific requirements for the look fantastic to see how much dedication and wonder of the world: Palm and layout of the building. We wanted two precision De Boer brings to this project. It is Jumeirah, the first of three storeys and a balcony overlooking the sea: also unbelievable how quickly they put up a artificially created fully functioning structure." The constructive islands just off the and friendly collaboration between De coast of Dubai. Now Boer and Nakheel has produced a solid that the palm-shaped basis for further impressive projects in the island itself is nearly region, one of which is the temporary cruise completed, sales of terminal planned for Port Rashid. "De Boer the many spectacular understands engineering like no one else. houses and apartments "The Emperor is the perfect They have the knowledge and experience can begin. Interest in to come up with elegant and appropriate homes here is intense, solution for us and it is really accommodation solutions, even in the face so Nakheel, one of the of technical challenges. This is exactly the region's largest real- striking" type of company that this region so badly estate developers, asked needed," concludes Jacob Joby. £ De Boer to design a temporary sales office in the just try finding a supplier of temporary stem of the palm frond, offering accommodation who can provide that. Dubai is one of the seven states a splendid view of the island. But it was no problem at all for De Boer. that make up the United Arab Palm Jumeirah is shaped like a palm frond. The Emperor, with its unique design and Emirates. Aside from its oil With the creation of the long 'stem' and 16 construction combining wood, glass and reserves, Dubai's economy is 'leaves', 72 kilometres of coastline were aluminium, is the perfect solution for us, and based on trade and tourism. It is formed around 'The Palm', as it is popularly it is really striking." Inside the Emperor, full- a paradise for luxury shopping known. Nakheel, its developer, needed a scale mock-up rooms have been fitted with and holidays, with more five-star smart-looking sales office for its private examples of furnishings for the prestigious hotels than anywhere else in the and commercial real-estate activities on grand houses and apartments. world, and shopping opportunities the island. "We found De Boer, and then that are virtually endless. Visitors' we were captivated by the Emperor," Dedication and precision gastronomic desires are equally says Jacob Joby, Nakheel's Development The temporary sales office is De Boer's first satisfied: all world cuisines are Manager. "The sales centre will be used project under the extremely strict regulations amply represented, and quality is for two to three years, until all of the of JAFZA (the Jebel Ali Free Zone superb while prices are relatively houses and apartments have been sold. We Authority), which runs a free economic zone low. needed accommodation that could be set in the Jebel Ali, Dubai region of the United up quickly and removed later. Additionally, Arab Emirates. Jacob Joby continues: "It is 25
    • Event report Mobile showrooms for Audi A stylish experience
    • deboer.com | Coverstory 10  1,500 m2 floor area  Separate accommodation for the catering and crew would a roadshow be if there was nothing  Delta with presentation area to take for a spin? The A4 Avant and the A3 convertible were not only on display in the 'showrooms'. Outside, 50 of the newest Audi models were present, providing visitors with the opportunity to test drive them and A real caravan travelled with glass walls, the Delta is able to create to really familiarise themselves with their through five German cities in the impressive effect of a real showroom. attributes. Furthermore, the two models May. A modern one, that is, Furthermore, a floor area of 1,500 m2 with cars instead of camels, offered sufficient space to design the and the Delta by De Boer as showrooms entirely according to the Audi a modern variation on the showroom concept. Aside from the Delta, travelling accommodation. De Boer also provided other accommodation A perfect environment for the for the catering and crew, including a 'nomads' to present their goods beechwood-style terrace offering visitors in, with justifiable pride to a and guests the opportunity to relax after all large audience: the newest the activity. Audi models A4 Avant and A3 convertible. Efficient planning A modern caravan should have a modern A showroom that comes to you, rather name and therefore, the event was than the other way around, is an innovative named 'Audi Roadshow 2008', with stopovers in the cities of Hamburg, Cologne, Frankfurt am Main, Munich and Berlin. It was were presented in a daily visual show, an enormous challenge for De lasting three hours, in a purpose-designed Boer, as the event's organiser had presentation area of the Delta. asked for the accommodation to It is crucial for a roadshow to have the be designed in accordance with accommodation up and ready in a flash. This Audi's new showroom concept. requires efficient planning. Although time With constructions that function as Entirely in keeping with the new was limited, the temporary accommodation mobile showrooms, the audience was always completed on schedule, is able to feast their eyes on the Audi showroom concept resulting in praise for the team's fast work new models. In other words the and the product's flexibility, charm and style. accommodation had to be in line Despite the time pressure before and after with the stylish design for which Audi is concept and typical of Audi. The roadshow the roadshow, De Boer managed to create renowned. attracted many visitors in all cities. What an event worthy of Audi. £ Glass showroom It was no problem for De Boer. It immediately became apparent that the Delta structure was most suitable for this job. Thanks to its large open space and inner height, and the option of delivering it Innovative Audi: a showroom that comes to you 27
    • deboer.com | Coverstory Hospitality tent accommodations | Dagboek Event Solutions | Events &10 Instant space for the aviation industry Destination Barcelona De Boer has further extended With the summer months approaching, All Weather Hall. Miguel Nombela said: "We its portfolio of work within the Barcelona's airport authority AENA realised chose this structure for its large, free span aviation industry by building that the existing baggage handling area and its substantial interior height, which a temporary baggage hall was no longer adequate, says Miguel provided us with plenty of storage capacity." at Barcelona International Nombela, Head of the Flight and Planning The hall, with a floor area of 825 m2 and an Airport. But when it comes Maintenance Department. "The stream of interior height of more than seven metres, to airport projects, this was people flooding through the airport over the was built within one week by a special De not De Boer's maiden flight: summer increases every year, and all those Boer team flown in from Sweden. before Barcelona, previous suitcases and bags have to be processed." projects have included As of May this year, baggage handlers at 193 million passengers accommodation at London the airport have had more space, thanks to AENA is a nationalised company which Heathrow, Cardiff International an extra baggage hall built by De Boer. The operates all Spanish airports and is also Airport, Amsterdam's Schiphol additional space is mainly needed during the responsible for air traffic control. In addition Airport and Doha International four month high season, and in consultation to Spain it operates a number of airports in in Qatar. with De Boer, AENA opted for the versatile Mexico, the US, Cuba, Colombia, Sweden 28
    • November 2008 | CoverStory #10 | Jaargang 7 Interview  Temporary baggage storage hall at Barcelona airport  Accommodation: the All Weather Hall, measuring 25 by 33 metres and 7 metres high air traffic. The existing airport was not designed to handle this expansion, so a new, much larger airport was being built off the coast of Doha, the capital of Qatar. The accommodation solution at Schiphol served as a model for a temporary baggage handling facility at Doha's existing airport, and allowed the growth to continue while the new airport was being constructed. The temporary facility was specifically designed Rapidly growing reputation to withstand the extreme conditions in These are only a few examples of De Qatar, where temperatures regularly exceed Boer's temporary solutions for the aviation 50 degrees Celsius. The construction, industry. Other equally impressive projects measuring 35 by 100 metres, was fully have included a food production unit at insulated and fitted with air conditioning Cardiff airport, a 1,000 seat restaurant at and high-speed automatic doors, preventing Heathrow and a baggage hall at Bulgaria's the heat from entering while keeping the Varna airport. With projects such as these, and the UK. In 2006 alone, 193 million building cool. it is no wonder that De Boer's reputation passengers used AENA's airports. in the sector is growing. Mical de Boer, "The All Weather Hall was exactly Business Continuity Director of De Boer what we needed: a hall of a high UK, explained: "Increasingly, airports are quality that is also extremely realising the advantages of temporary strong. It can withstand heavy load structures in meeting short and medium to on the roof as well as wind speeds long term needs for extra space. Whether of up to 90 miles per hour," says for public areas, baggage handling halls, Miguel Nombela staff accommodations, exhibition areas or hangars, all facilities can be built and Optimum flexibility dismantled quickly. Furthermore, clients can Structural alterations and The All Weather Hall is a very design them entirely as they wish. Clearly, renovations are constantly De Boer's temporary structures provide necessary at airports so that they cost-effective solution exactly the multi-purpose solutions today's can comply with increasingly aviation industry is looking for." £ strict security requirements and cope with growing numbers of passengers and cargo. These are enormous logistical challenges for airport authorities, and this is where De Boer's versatile solutions are most useful. A good example of this has been at Schiphol Airport, where a temporary baggage handling hall of nearly 4,000 m2 was constructed for use over a four year period. Thanks to the extra space provided by the temporary structure, alterations to the existing baggage handling area could be carried out with no loss of capacity to the airport. Room for development De Boer's project at Schiphol was noted by airport authorities in Qatar, where the exponential growth of Qatar Airways had brought about a significant increase in Plenty of storage space for a mountain of luggage 29
    • Portfolio Business Continuity Services Business as usual In situations where timing is ensure a fast resumption of essential realised the importance of being able to essential, De Boer has the services. De Boer can help guarantee the continue their activities when unexpected experience, knowledge and continuity of a business and in doing so incidents or accidents occur. With the product portfolio to immediately reflect a client's state of preparation and aftermath of large international disasters provide replacement decisiveness which may protect or even such as the bomb attacks in London, the accommodation. The selection enhance their reputation in the months Tsunami in Asia and Hurricane Katrina, De of solutions and services that following a disaster. Boer has also proven to play a significant De Boer offers in the event of role. calamities and disasters is called Steady expansion Business Continuity Services. The basis of the Business Continuity Proactive approach The accommodation from De Boer can be Services is an extensive risk analysis that Mical de Boer, Business Continuity Director constructed quickly and efficiently - the first records potential emergency measures for De Boer UK, explains: "Until a few years team of builders is able to be on site within for companies, organisations and ago, organisations only thought about what a few hours. The accommodation solutions governments. In the past few years, De to do next in case of calamities after the from De Boer form an important part of the Boer's Business Continuity Services have disaster had already struck. Research shows 'Business Continuity Plan' for companies, undergone a steady expansion and growth that companies that weren't able to respond organisations and governments as they as organisations and governments have quickly, were often declared bankrupt in the 30
    • deboer.com | Coverstory 10 Co-op Case study: Client: Midland Co-op Supermarket Reason: Extensive fire damage Location: Leicestershire, UK De Boer's solution: 1,200 m2 of temporary retail space, 105 m2 of storage space Building started: 22 September 2008 Construction time: 10 days Life span: 12 months Additional amenities: Lighting fixtures, automatic doors, sliding doors, office space, kitchen and eating area, fire alarm system, space division system, electric installations, plumbing Midland Co-op Supermarket rises quickly from the ashes months that followed. To counter this risk, will then build fully-functional emergency ourselves on giving to our clients. Our De Boer joins the client to evaluate and accommodation near Travis Perkins' head customers expect tailored solutions that draw up a set of measures that prepare office in order to minimise disruption to staff. best fit their business continuity needs, them for possible calamities. This proactive This accommodation offers working space and our award-winning premises and approach enables organisations to rapidly to 200 employees. solutions deliver that. We are delighted resume their activities after, for example, fire, to be partnering with De Boer in flooding or a terrorist attack. It is essential to Speed is essential Northamptonshire – the similarities between plan ahead for re-organisation, operation or Lisa Walsh, Risk Analyst with Travis Perkins our two firms are striking and we know relocation of activities." says: "It is important to have a business that between us we will be offering Travis continuity plan in order to maintain our Perkins outstanding facilities." Co-operation with experts service to our customers, and to pay our In the United Kingdom, De Boer works suppliers and employees on time. The Extensive experience together with recognised expert groups co-operation with ICM and De Boer is well Many organisations have already used such as ICM, an organisation with 15 thought-out. We are especially satisfied with De Boer's expertise, Avon Cosmetics Business Continuity centres. De Boer the time it takes for De Boer to supply us is one of them. They recently signed a and ICM have recently signed a contract with temporary offices. This is extremely contract with De Boer to supply them with to jointly provide Business Continuity important when you are trying to resume the replacement accommodation for their data Services to Travis Perkins, one of the company's activities." centre in case calamity strikes. Richard leading suppliers in the British building Boyles, Disaster Recovery Manager of sector. In the event of calamities at the head According to Mike Osborne, Managing Avon Cosmetics explains: "I was immensely office of Travis Perkins, they are able to Director ICM Continuity Services: "The impressed with the scope of work that immediately move all activities to the nearby method taken by De Boer in its customer De Boer carries out for the Farnborough Business Continuity Centre of ICM, where approach fits excellently with the attention Airshow and the speed with which they there is room for 75 employees. De Boer to detail and bespoke service we pride responded after the blaze in a bakery in Scotland. If anything like that would ever happen to us, we wouldn't be able to quickly build an entire new data centre. It is reassuring to know that De Boer is able to help us in this case." Mical de Boer adds: "Organisations, companies and governments with an effective Business Continuity Plan feel reassured, and remain focussed on the future in case of a disaster or calamity. We have the necessary experience and expertise to draw up such plans and are able to quickly and efficiently respond as Production area gutted by fire Temporary accommodation in no time soon as calamity becomes reality." £ 31
    • Event Solutions | Events & Hospitality tent accommodations | Dagboek Event report  120 m2 floor area  Made-to-measure construction  Elevated area with walkway 50th anniversary of The Brewers of Europe Elevated party extension The Brewers of Europe a tree. Not immediately a place where one was protected and decorated and also the - sounding board of the would set up temporary accommodation. construction which raised the floor level European industry of brewers - However, this did not put Heyman off. He was concealed from view . The result was a celebrated its 50th anniversary looked at it more as a challenge. However, construction that perfectly complemented this year. Therefore, a party was he needed a little help. Heyman said: "I the splendour of the historic house, where required that did justice to the know De Boer does not turn down any guests could be entertained in luxury. respectable age of this Belgian challenges. Previous projects that seemed Heyman looks back happily. "It was great classic. However, is such a impossible, such as building on top of the seeing all the surprised looks on people's thing possible in a city garden roof of the Flagey building, also turned out faces during the party. Many guests knew in Brussels? Organiser Dries to be a huge success. I immediately thought the location from previous events and Heyman had an idea. "Made-to- of them." didn't recognise the garden at all. That is measure accommodation by De obviously a huge compliment!" £ Boer." Metamorphosis "The building where The Brewers of Europe The one-metre level difference between is located is beautiful," says organiser Dries the front and the back of the garden Heyman of Wow Communication. "It is an became the basis of the construction. elegant, recently renovated town house with Heyman added: "We were able to create a back garden. As the house is not large a flat surface measuring 12 by 10 metres enough to entertain many guests, extra on which we constructed an Alu Hall. The space was required. Luckily there was still suspended front part was well secured and the garden." connected to the building via a walkway." The garden is 12.5 by 12.5 metres, has two The garden was metamorphosised. In order tiers, a marble staircase, many plants and to avoid damaging the marble staircase, it 32
    • November 2008 | CoverStory #10 My De Boer | Jaargang 7 The added value of the De Boer brand Onno Koole, Group Marketing Communications Manager, and Berend-Jan Rietveld, Group Products Marketing Manager, both work in the Corporate Marketing & Communications Department. Among this department's tasks is brand development for De Boer. After all, a strong brand is instrumental to a company's success. Onno Koole: "Our brand is much more than the De Boer logo. The De Boer brand represents our human capital, our products and our services; in fact it describes our entire organisation - our origins, where we are now, what we stand for and where we want to go. It is what makes Onno Koole (left) and Berend-Jan Rietveld De Boer unique, what sets us apart from other companies. Our brand makes us carry the De Boer brand. They give us the events, exclusive and unique solutions are recognisable for our own personnel, for our courage to try new things and develop needed to create a special atmosphere; in customers and other stakeholders, and it innovative solutions for a huge variety commercial applications, function comes is our guarantee of high quality goods and of needs. We are not afraid to do things first, and special attention must be paid services, of a professional organisation differently in order to create space solutions to speed, safety, continuity and comfort. with creative solutions and a passionate that really make a difference. We believe Whoever the customer and whatever commitment to what we do." in what we do, and we also enjoy doing the requirement, whether it is specific it. Our commitment and involvement are dimensions, organisation or suitability for Company development testimony to our passion for what we do for a particular use, we provide a made-to- "The needs of both our customers and the our customers. We put our heart and soul measure solution." world in general are continuously changing, into providing service that is as good as we which means that we need to constantly can possibly make it, and we are committed Expertise, now and in the future improve and develop our products and our to providing only the highest quality in Onno concludes: "Since it was founded in services as well as our company," says order to build up solid, lasting relationships 1924, De Boer has grown into a strong Berend-Jan Rietveld. "The underlying ideals with our customers. We are a professional international brand with an outstanding behind our identity have evolved as the organisation, providing innovative solutions reputation. With today's market dominated company has grown. This is an important and passionate involvement: that is truly by an increasing need for speed, starting point for our ongoing process of unique added value." flexibility and individuality, temporary continual analysis and further development accommodation will have a particularly of the common qualities and strengths Short term, long term important role to play in satisfying all kinds present in our expanding company. It means Berend-Jan adds: "Our customers are of requirements for extra space. This will that we can put them to their best use in distributed across a range of sectors and expand even more in future years. We enhancing our uniqueness, which is our true so have a wide variety of different needs. are determined to play an increasingly added value." For our brand, this entire range of these important role in enriching and enhancing needs falls into one category: sound the value of every space we provide. This Unique qualities accommodation, quickly built, which can be will strengthen our position as market Onno Koole continues: "A number of the used for a single day or for several years. De expert in professional, rapidly constructed important values which permeate the Boer stands for complete accommodation temporary accommodation. The De Boer company set the tone for how we work, solutions that are always developed with brand guarantees this: after all, De Boer and for the products and services which our customers' specific needs in mind. For covers all." £ 33
    • Outlook A selection of international projects for 2009 Outlook The Netherlands HISWA te water The HISWA te water is Europe's most comprehensive boat show. With over 500 new boats, 5,700 m² of exhibition space and nearly 300 exhibitors the 2008 was bigger than ever. The 2009 show will take place from September 1 to 6. £ KLM Open Potato Europe 2009 As a sponsor and preferred supplier De Potato Europe 2009, Europe's most Boer will also be present at the 2009 important potato industry trade fair, will KLM Open. De Boer's contribution to this take place from 8 to 10 September in the internationally renowned golfing event city of Emmeloord. De Boer will be building includes VIP hospitality, media areas, and a an extensive temporary exposition centre large promo village. £ that will provide plenty of space for a large number of international participants. £ Belgium Busworld 2009 Francorchamps From 16 to 21 October, Kortrijk Xpo will The 24 Hour Race at Spa Francorchamps be home to Busworld, the world's oldest is a race event that has taken place and biggest specialised trade fair for the annually since its inauguration by the Royal bus and coach sector. In 2007, De Boer Automobile Club of Belgium in 1924. £ provided over 10,000 m2 of temporary space and a number of buses and coaches were lifted into the exhibition halls via the roof. £ Werchter / Pukkelpop De Boer will be at the heart of the Belgian pop festival circuit in 2009 at Werchter and Pukkelpop, which together attracted over 470,000 people in 2008. Restaurants, VIP areas, food and drink stands as well as stages and concert halls will all be part of De Boer's contribution. £ 34
    • deboer.com | Coverstory 10 France Sweden United Kingdom Festival Automobile Volvo Ocean Race Leander Club Internationale De Boer's Emperor is travelling around the The highly exclusive Leander Club, founded world as a VIP pavilion for the Volvo Ocean in 1818, is the world's largest and most Race. At each of the ten worldwide stopovers, successful rowing club. De Boer is Leander Volvo can welcome its guests and customers Club's preferred supplier of temporary in a high-class hospitality accommodation. £ accommodation during all prestigious sporting events, including the 2009 Henley Royal Regatta. £ International The International Automobile Festival is an annual concept car show held at the Qatar Masters & Playtex MoonWalk Hotel National des Invalides under the auspices of the Fédération Internationale de Meraas Sales Centre De Boer's Pink Galaxy will be the brilliant l'Automobile. The 2009 event takes place in central attraction in London and Edinburgh February. £ Once again, De Boer will be building a large again in 2009 during the Playtex MoonWalk number of structures for the Commercial charity event. In 2008, 15,000 walkers, Le Mans 24hr Race & Bank Qatar Masters golf tournament, which the vast majority of whom are women, is held in January. Additionally, an Emperor participated in this powerwalk event to raise World Series by Renault will serve as a sales office for Meraas money for the breast cancer charity Walk the Development over the coming eighteen Walk. £ The world famous Le Mans 24 Hour Race months. £ will take place in June 2009. De Boer will also be on the scene again in 2009, motoring around Europe's most exciting racetracks Manchester Concorde with the World Series by Renault. £ De Boer is constructing a permanent hangar at Manchester Airport to house the flagship plane from the famous Concorde fleet, which has been exhibited at the Airport's theme park since 2003. After sitting more than four years in the open air, the plane will be protected from the elements in De Boer's gigantic All Weather Hall, which will be built in March Spain 2009. £ Mobile World Congress Germany Mobile World Congress, the world's biggest mobile communication conference, will take Flottbek-Derby Tennis World place in Barcelona from 16 to 19 February 2009 and as usual, De Boer will be there. Hamburg Championship In 2008, De Boer provided over 10,000 Rochusclub Düsseldorf m2 of accommodation at the 'Fira de The Hamburg Klein Flottbek equestrian Barcelona' trade fair exhibition area, with event, to be held in May 2009, is a major structures including the Emperor, Alu Hall showjumping derby and a highlight of and Chalets. £ equestrian sport. £ Dusseldorf's Rochusclub will be home to the 32nd ARAG World Team Cup in May 2009. Prize money of one and a half million Euro will be up for grabs in this important ATP tournament. £ 35
    • De Boer is partner of Right To Play. When childRen Play, The WoRld Wins Right To Play is an athlete-driven international humanitarian organisation that uses sport and play as a tool for development of children and youth in the most disadvantaged areas of the world. Right To Play programmes are currently implemented in 24 countries and aim to improve the lives of children affected by poverty, war and disease. We work closely with communities to set up sport and play programmes designed to teach important skills including leadership, teamwork, conflict resolution, self-esteem, communication and commitment. www.righttoplay.com