e-Promotion to physicians in Russia          Benchmarking industry survey            November 2012
Key statisticsSurvey objective :        To determine where we are in                          Russia in terms of HCP e-Pro...
What best describes your area of                          responsibility?                                                 ...
Which part of you marketing budget is      currently allocated to internet promotion?e-Promotion to physicians in Russia, ...
How is you e-promotion budget split between             physicians and patientse-Promotion to physicians in Russia, iVrach...
What digital marketing activities are you using  already or plan to use for your products in                    future?e-P...
When considering e-promotion to physicians    what type of internet platform would you                     prefer?e-Promot...
About iVrach.comiVrach is a closed online community of Russian speaking physicians that bringstogether medical professiona...
Thank you! Oxana Kolosova Managing Partner +7 916 234 22 31 oxana.kolosova@ivrach.com
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e-Promotion in Russia ivrach survey results 11 12 eng

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e-Promotion in Russia ivrach survey results 11 12 eng

  1. 1. e-Promotion to physicians in Russia Benchmarking industry survey November 2012
  2. 2. Key statisticsSurvey objective : To determine where we are in Russia in terms of HCP e-Promotion adoptionSurvey completion September – October 2012period:Geographical spread: Russia, Moscow 23 respondents from life scienceRespondents: companies
  3. 3. What best describes your area of responsibility? Rx products OTC products Medical equipment and systems Medical devicese-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
  4. 4. Which part of you marketing budget is currently allocated to internet promotion?e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
  5. 5. How is you e-promotion budget split between physicians and patientse-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
  6. 6. What digital marketing activities are you using already or plan to use for your products in future?e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
  7. 7. When considering e-promotion to physicians what type of internet platform would you prefer?e-Promotion to physicians in Russia, iVrach benchmarking industry survey , November 2012
  8. 8. About iVrach.comiVrach is a closed online community of Russian speaking physicians that bringstogether medical professionals from a variety of places near and far abroad.Our goal is to reduce the distance between physicians from different regions,enable peer-to-peer collaboration and information exchange as well as provide aneffective communication channel to maintain a dialog between the industry andprofessional medical community. 70 000+ 40+ 20 + minutes visit duration on average Member count Main age group Russia 70% 20+ pages Ukraine 20% per user per visit Belarus 3% Kazakhstan 2% Other -5%
  9. 9. Thank you! Oxana Kolosova Managing Partner +7 916 234 22 31 oxana.kolosova@ivrach.com
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