March 2013
• Opinion based medicine         • Growing interest in evidence based                                 medicine• Monologue ...
MobileE-detailing via Skype                   presentationsand other similar platformsE-detailing                         ...
Source: CSD online study, April 2012
Source: iVrach Members Survey, June 2012
123 000*          Pay-per-activity model - members are                                                 paid 250-350RUR hon...
Alexa.com Statistics Summary, snapshot on 30.03.2013
Alexa.com Statistics Summary, snapshot on 30.03.2013
Alexa.com Statistics Summary, snapshot on 30.03.2013
Клубпрактикующихврачей• Every second physician in Russia uses online medicalcommunities• Digital tools accounted for nearl...
Oxana KolosovaManaging Partner
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Engaging russian physicians online march 2013

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Engaging russian physicians online march 2013

  1. 1. March 2013
  2. 2. • Opinion based medicine • Growing interest in evidence based medicine• Monologue and push broadcast • Dialogue and pull content• Communication with immediate • Wider peer interaction via socialcolleagues platforms
  3. 3. MobileE-detailing via Skype presentationsand other similar platformsE-detailing Groupvia mobile devices presentationsE-mail marketing WebinarsSource: medpred.ru FF Survey, November 2012
  4. 4. Source: CSD online study, April 2012
  5. 5. Source: iVrach Members Survey, June 2012
  6. 6. 123 000* Pay-per-activity model - members are paid 250-350RUR honoraria (8-11USD) per publication 75 000 Integrated with RLS Drug Reference Manual info system 70 000 Continuous professional development and education platform 61 000 Medical news for doctors and students 33 000 Professional editorial content for HCPs*Concerns were raised about loose HCPs verification criteria http://roem.ru/links/55810/ http://www.siliconrus.com/2012/10/kak-ashmanov-i-partneryi-privlekali-100-000- vrachey-v-spetsializirovannuyu-sotsset/
  7. 7. Alexa.com Statistics Summary, snapshot on 30.03.2013
  8. 8. Alexa.com Statistics Summary, snapshot on 30.03.2013
  9. 9. Alexa.com Statistics Summary, snapshot on 30.03.2013
  10. 10. Клубпрактикующихврачей• Every second physician in Russia uses online medicalcommunities• Digital tools accounted for nearly two thirds of the newtechniques used by pharma reps last year• The HCP-only communities’ market is highly fragmented• Major players’ member count covers roughly 10% of thetotal physicians’ universe• doctornarabote.ru leads by traffic volume• ivrach.com leads by member engagement
  11. 11. Oxana KolosovaManaging Partner

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