A Good Practice; SitOrSquat Iphone Application with Charmin Sponsorship
- Procter & Gamble Co.’s Charmin, the nation’s No. 1 toilet paper brand
G lobal bathroom directory SitOrSquat Inc.
-P&G sponsores its website and iphone application
-The aim is to help consumers on the go find the cleanest 55,000 public toilets worldwide - bathroom locations and ratings,hours of operation, handicap accessibility, s howers and availability of changing tables.
- Creating buzz is a major offshoot of Charmin sponsorships.
- The number of total unique visitors : 1.2 million ; the number of total searches : 7.2 million
A Good Practice; The Audi A4 Driving Challenge application
-S mart phones users are able to view content related to the TT Quattro Sport just t exting a short - code . The content is sent as a self-contained data packet application that ’ s designed to run on 2.5G and 3G smart - phones on UK networks. Viewers can take a tour of the entire car, using their keypads to zoom in on particular features. And play a car-racing with that model. There are also wallpapers available to download and the option to send the content to a friend. (Viral Marketing)
- The Audi A4 Driving Challenge application registered 370,000 downloads in the first two weeks of the campaign.
STRENGHTS • Ubiquity and instant access via video calling • Maximum interactivity with the user • Viral effect • Rapid video transmission and navigation • Re-recorded and live video campaigns • Unlimited coverage for location-based campaigns • No downloading or special software • Secure communication channel—no virus threats • Minimal investment, rapid ROI • Innovate and differentiate • Micro - segmentation • Campaign management tools • Real-time reporting and tailored reports • 360º campaign data capture
Too much ads traffic for potential customers
Limited numbers of allowed user
The mobile internet is not yet mass market
High Costs of Licensing
User experience with the Internet on mobile not ideal -- screen size, keypad and slow network speeds
Fate depends on 3 major carriers Tukcell,Vodafon,Avea
Inadequate outreach to advertising agencies and media buyers
From promotional marketing to interactivated marekting
Not only SMS but video-messaging&conferencing
Flash based applications
Lower: Cost Per Acquisition/Action Cost Per Click
Importance of Social Communication Web-sites ( Facebook, Myspace, Youtube )
FROM TO Digital Marketing Now • Broadband / Display (Standard Banner , Rich Media , Video-streaming, Text) • Search (SEM, SEO) • Mobile ( Interactive Communication – SMS, MMS, Wap-Banner, Wap-site, Video, Games,3G ) • Social Media • E- commerce • E-CRM • Digital PR