Gender in Pop Music - Katy Perry and Lady Ga Ga

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Gender in Pop Music - Katy Perry and Lady Ga Ga

  1. 1. Femininity<br />Gender in Pop Music<br />
  2. 2. Katy Perry<br />Analyse the key signifiers in the two imagers in front of you. <br />Question: What messages about femininity and gender does this performer embody? <br />
  3. 3. Male Gaze<br />Laura Mulvey believes that women are placed in the media to be looked at.<br />She calls this ‘the gaze’. <br />This can be both:<br />Voyeuristic – The notion of looking and gaining pleasure from seeing these beautiful objects<br />Fetishistic – A more highly sexualised desire to have something, women are placed as objects of desire. <br />Therefore ‘The Gaze’ can is voyeuristic and fetishistic – turning women into a fetish (object) that is beautiful and celebrated for her looks but considered as an object. <br />
  4. 4. Katy Perry<br />How can we apply Mulvey’s ideas to a study of women in music video? <br />As you watch the following video make a note of how the audience is positioned as either male or female. And how we are encouraged to ‘look’ both voyeuristically and fetishistically.<br />Does the gaze shift sides in parts? Why is this interesting? Do we have a ‘female gaze’ emerging?<br />
  5. 5. Dominant Ideology<br />In what ways does this Music Video conform to dominant ideology?<br />
  6. 6. Gender as a Construct - Butler<br />Judith Butler says gender is a role we play and we choose to conform or resist.<br />She says there are some set rules that are constructed through the media but we can choose to actively resist these. <br />Can you think of any celebrity or musician that actively resists the dominant ideological perspective on gender. <br />
  7. 7. Lady GaGa<br />
  8. 8. Alejandro<br />In this video she chooses to subvert traditional gender stereotypes. Men are shown to be confused with their masculinity in modern times and women to be more dominant. <br />We see: the ‘trapped’, confused male<br />Trapped in traditional ‘masculine’ roles: guard, policeman<br />On strings: a patriarchal puppet?<br />Wearing fishnet tights & stillettos; androgyny<br />
  9. 9. Men dominated by Gaga<br />She possesses the phallus<br />Reverses sexual positioning<br />Alejandro<br />
  10. 10. <ul><li> Enslaved men, a workforce/soldiers/ sexualised/homo-erotic
  11. 11. No identity, uniform - all the same
  12. 12. Signifies their entrapment at stereotypes of masculinity: physical power/strength/heroism</li></ul>Alejandro<br />
  13. 13. Lady GaGa & Femininity<br />How does GaGa present modern femininity?<br />Does she conform or resist dominant ideology? Why in each case? <br />

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