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Flash talk
Flash talk
Flash talk
Flash talk
Flash talk
Flash talk
Flash talk
Flash talk
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Flash talk

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Flash talk: Web-to-print and back again

Flash talk: Web-to-print and back again

Published in: Technology
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Transcript

  • 1. QR-CODES Web-to-print and back again 07 Gruppen As
  • 2. What I’m going to talk about printtoweb.no
  • 3. Usage <ul><li>Direct product links </li></ul><ul><li>Discount vouchers </li></ul><ul><li>Tickets </li></ul><ul><li>Connecting digital services from printed marketing material </li></ul><ul><li>Conneting printed marketing material to social webs (Facebook etc) </li></ul><ul><li>Packaging solutions providing the consumer with information </li></ul><ul><li>Competitions and loyalty programs </li></ul><ul><li>QR allows tracking of user behaviour on printed material </li></ul>
  • 4. Example
  • 5. eZ Publish Example
  • 6. Creative use of QR From Wired magazine
  • 7. Proof of the pudding <ul><li>Traceable </li></ul><ul><li>Reusable </li></ul><ul><li>Utilazing produced content in new ways </li></ul><ul><li>Targeting new markets </li></ul><ul><li>Building customer loyalty </li></ul><ul><li>Low costs </li></ul>
  • 8. Thank you Trygve Fossberg Øisjøfoss [email_address] CEO 07 Web AS Norway

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