Spidey and its Web.

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The relationship between Us and Social Media.

The relationship between Us and Social Media.

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  • 1. WE WERE ASKED TO MAKE A PRESENTATION ON ‘MAN’S ASSOCIATION WITH SOCIAL MEDIA’. AND TO PREPARE IT, IT TOOK ME 1 MONTH AND 9 DAYS.
  • 2. WHY? *BECAUSE I WAS BUSY TAKING INSPIRATIONS FROM FACEBOOK -> TWITTER -> LINKEDIN -> YOUTUBE -> FACEBOOK = CONFUSION -> MORE CONFUSION -> NO OUTCOME T.S.ELIOT WAS PROVED RIGHT. “Being on social media is like being distracted from distractions by distractions.” SO, I FIGURED OUT, AT THE END, IT IS ALL ABOUT THE VICIOUS CIRCLE OF THE WEB.
  • 3. HENCE, MY TOPIC FOR THE PRESENTATION: SPIDEY, CAUGHT IN THE WEB. where, we talk of how a spider weaves its web to catch its prey and is always caught in it to prove its own existence and to sustain its survival. CHARACTERS: WEB MAN, THE (SUPPOSED-TO-BE) SOCIAL ANIMAL A VICIOUS CIRCLE, CREATED BY MAN AKA SPIDEY SPIDEY
  • 4. WHY DOES SPIDEY WEAVE THE WEB? the need for social media marketing. - to make its presence ubiquitous (Social media makes or breaks an individual’s or firm’s image in front of its tg.) - to engage in some primary activity to keep itself busy (Social media is the technology that connects people — whether it’s used to share content, information or just to chat) - to catch its prey (Social media helps in picking up the right tg, and targeting them with the right kind of information they are interested in.) - to prove its existence (Social media emphasizes, re-emphasizes and helps recall different aspects of the behavior of an individual or a firm, to ensure the return of its patrons). “You are what you share”. - Charles Leadbeater, We Think : The Power of Mass Creativity
  • 5. HOW DOES THE WEB HELP SPIDEY? The five basic fundamentals of social media marketing. #1  THE  FLIES  ARE  SCARED  OF  SPIDEY.   What  your  customers  say  about  you  ma@ers.   Let’s  face  it.   We  all  live  in  a  world  full  of  adverIsements  and  we  just  don’t  trust  what  brands  say  about  themselves.   However,  we  do  trust  what  our  friends  say.  
  • 6. HOW DOES THE WEB HELP SPIDEY? The five basic fundamentals of social media marketing. #2  THE  FLIES  SPREAD  THE  GLORY  OF  SPIDEY.   Online  recommendaIons  translate  into  purchases.   Good  or  bad,  people  are  influenced  by  their  friends  or  peer  groups.   So  ‘friend  recommendaIons’  have  a  significant  impact  on  purchasing  decisions.   How  big  is  that  impact?  According  to  a  MarkeIngProfs  survey,  73%  of  the  Indian  parIcipants   learnt  about  a  product  online  and  51%  had  purchased  a  product  based  on  an  online  recommendaIon.  
  • 7. HOW DOES THE WEB HELP SPIDEY? The five basic fundamentals of social media marketing. #3  FLIES  ARE  SCARED  OF  SPIDEY’S  TRAP.   You  must  provide  a  great  customer  experience.   Social  media  provides  every  individual  with  a  stage  to  share  their  thoughts  and  opinions  with   friends  and  other  consumers.   -­‐  If  you  provide  them  with  a  great  customer  experience,  social  media  will  reward  you  with   posiIve  reviews  and  endorsements  that  would  a@ract  new  business.   -­‐  If  a  customer  has  a  less  than  perfect  experience,  social  media  will  let  you  know.   But  that's  not  such  a  bad  thing  so  long  as  you  take  the  opportunity  to  respond  to  them   and  use  that  feedback  construcIvely  to  improve  the  way  you  serve  your  customers.   Bottom-line: There’s no marketing cure for providing poor customer-service.
  • 8. HOW DOES THE WEB HELP SPIDEY? the five basic fundamentals of social media marketing. #4  FLIES  ARE  SCARED,  YET  ATTRACTED  TOWARDS  SPIDEY’S  TRAP.   Permission  is  the  key.   In  a  world  full  of  interrupIve  markeIng  noise,  permission-­‐based  markeIng  is  a  powerful  tool  for   fighIng  through  the  clu@er.   Permission  comes  in  many  forms:   -­‐   Opt-­‐in  with  an  email  address   -­‐  Facebook  ‘Like’   -­‐  Twi@er  Follow   -­‐  LinkedIn  ConnecIon   -­‐  A@endance  at  an  Event  
  • 9. HOW DOES THE WEB HELP SPIDEY? the five basic fundamentals of social media marketing. #5  SPIDEY  LOVES  STAYING  IN  THE  WEB  -­‐  ITS  COMFORT  ZONE.   You  must  listen  and  respond.   Social  media  markeIng  is  more  about  listening  and  responding  than  it  is  about  broadcasIng  a  message.   It's  criIcal  that  you  monitor  what  people  are  saying  to  you  and  about  you,  your  industry,   your  areas  of  experIse  and  your  compeItors.   You've  also  got  to  be  responsive  —  whether  it's  to  respond  directly  to  a  customer’s  quesIon   or  suggesIon  or  join  a  discussion  where  you  can  share  your  own  knowledge.   Must remember: To build relationships you don’t need to speak ‘social media’, you just need to be yourself.  Talk on social media the same way you do in real life..
  • 10. building a web is the ulterior motive of spidey’s life. social media marketing is a commitment. You  don’t  have  to  put  a  ring  on  it,  but  just  like  in  real  life,  it  takes  Ime  and  effort  to  build  relaIonships.   And  unfortunately,  someImes  that  effort  doesn’t  generate  immediate  results.   With  social  media  markeIng,  you  need  to  be  consistent  and  paIent.   Those  relaIonships  you  build  will  pay  off  over  Ime  through  increased  customer  loyalty  and  advocacy.   To  be  an  effecIve  Social  Media  Marketer  you  need  to:   -­‐  Invest  Ime  in  both  talking  and  listening  (Even  just  10-­‐20  minutes/day)   -­‐  Have  a  plan  for  creaIng  engaging  content   -­‐  Find  the  right  tools  that  will  help  you  save  Ime   “The essence of social media is in knowing your audiences and engaging them in something they love”. - Anonymous.
  • 11. spidey and its web. relationship between social media and us. “Social  Media  is  not  a  one-­‐way  broadcast  channel.  We  are  no  longer  broadcasters.     We  are  now  a  part  of  the  community  we  wish  to  inform,  and  therefore  we  must  establish  prominence   and  earn  influence  in  order  to  amass  a>en?on,  ins?ll  enthusiasm,  empower  ambassadors,  and  create   a  community  of  loyal  collaborators  towards  a  more  meaningful  form  of  unmarke?ng  and  communica?ons.”   -­‐  BRIAN  SOLIS,  SOCIAL  MEDIA  EXPERT  AND  AUTHOR  OF  ENGAGE.  
  • 12. oindrila dasgupta