Martin on Maximising Impact

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oikos PhD Fellow on "Maximising Impact" and designing projects using the "Logical Framework Method". Held at oikos Spring Meeting 2009, BI Oslo, 28 March 2009

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  • Martin on Maximising Impact

    1. 1. Maximising and measuring project impacts — using LogFrames and other scary things <ul><li>oikos Spring Meeting 2009 </li></ul><ul><li>28 March 2009, BI, Oslo </li></ul><ul><li>Martin Herrndorf </li></ul><ul><li>[email_address] </li></ul><ul><li>Based on previous presentations </li></ul><ul><li>W ith Kim Poldner at the oikos Autumn Meeting 2008, Graz </li></ul><ul><li>With Katharina Beck at the oikos Winter School 2008, Witten/Herdecke </li></ul><ul><li>Alpstein Fotos: Katharina Beck; LogFrame Content based on BOND publication </li></ul>
    2. 2. Agenda 2 A project as a journey 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    3. 3. Agenda 2 Some thoughts about impacts 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    4. 4. Intro: The Butterfly Effect
    5. 5. <ul><li>...you w ill have learned how to </li></ul><ul><li>systematically shape your project – from high-level goals to nitty-gritty activities. </li></ul><ul><li>g et agreement on your project shape in your project team through systematic group work. </li></ul><ul><li>communicate your project shape systematically to external partners (and funders …) </li></ul><ul><li>develop indicators for your goals – for checking progress and following-up </li></ul><ul><li>identify critical issues and assumptions of your project </li></ul>After this workshop...
    6. 6. <ul><li>We are convinced this workshop is important for shaping your project idea. </li></ul><ul><li>To make it a success, please </li></ul><ul><li>Jump in with questions whenever they are appropriate. </li></ul><ul><li>Bring in your project idea and aspirations. </li></ul><ul><li>Be flexible enough to challenge your idea. </li></ul><ul><li>Give the workshop time to develop its content. </li></ul><ul><li>If you feel it really does not matter for you, feel free to do something else (without disturbing the rest) </li></ul>Some rules.
    7. 7. Agenda 2 Some thoughts about impacts 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    8. 8. What‘s the impact of?
    9. 9. Carbon labelling case
    10. 10. Carbon labelling case Carbon labelling <ul><li>Supply chain pressure: increasing demand for carbon footprinting. </li></ul><ul><li>Increasing third party involvement for assurance and transparency. </li></ul>Marks & Spencer’s new £200m ‘eco-plan’, Plan A, also includes labelling of air freighted food. This label appears on 20 products and will be extended to another 130 by the end of 2007. Tesco says: “ We will seek to restrict air transport to less than 1 per cent of our products and will put an aeroplane symbol on all air-freighted products in our stores.“
    11. 11. Carbon labelling case Tertiary Effects Socio-economic changes New habits – feedback mechanisms – consumption patterns – side effects – substitution effects – settlement patterns Secondary Effects Application of technologies Primary Effects Technological Infrastructur
    12. 12. <ul><li>A project is like a journey! </li></ul><ul><li>so... </li></ul><ul><li>How do you find your way? </li></ul>Measuring and managing
    13. 13. Agenda 2 Some thoughts about impacts 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    14. 14. What is in a logical framework? (1) State the overall purpose – the project’s contribution to societal or env. progress 1 Purpose Describe the goals of your project, like the direct benefits to your target group(s)) 2 Goals List the outputs – tangible products or services – that you deliver in the project? 3 Outputs List the activities that you will undertake to deliver the desired outputs 4 Activities List the inputs that you need to implement the planned activities? 5 Input Control Importance
    15. 15. LogFrame: “Getting into the day” “ Be well-prepared for the day” 1 Purpose “ Have all my stuff with me” “Look nice and be healthy” 2 Goals “ Bag packed with books and laptop” “ Clean, shaven and perfumed body” 3 Outputs “ Check agenda and collect books for courses” “ Check laptop battery, cables and adaptors” “ Take a shower and shave afterwards” 4 Activities “ Agenda, course list and bookshelf” “ Backpack with stuff from yesterday” “ Bathroom, running water, shaver” 5 Input Control Importance
    16. 16. Why use a logical framework? <ul><li>Where do you stand? </li></ul><ul><li>How does this compare to your ambitions? </li></ul><ul><li>What are the next steps you should take? </li></ul><ul><li>Should you adapt your goals or your activities? </li></ul>„ encourages the discipline of clear and specific thinking“ Preparation Running Follow-up <ul><li>What do you want to achieve? </li></ul><ul><li>What action do you want to take? </li></ul><ul><li>What resources do you need? </li></ul><ul><li>What could be the limitations you phase? </li></ul>internal <ul><li>What did you achieve? </li></ul><ul><li>Did you achieve your initial goals? </li></ul><ul><li>Where your assumptions realistic? </li></ul><ul><li>What would you do different next time? </li></ul>
    17. 17. Why use a logical framework? <ul><li>Are you achieving what you promised? </li></ul><ul><li>When you change course, does your project still aim for the same objectives? </li></ul>„ encourages the discipline of clear and specific thinking“ Preparation Running Follow-up <ul><li>Why should a partner team up with you? </li></ul><ul><li>Do you have coherent or conflicting goals? </li></ul><ul><li>Why are you attractive for funders? </li></ul><ul><li>How do you contribute to their goals? </li></ul>external <ul><li>What did you achieve? </li></ul><ul><li>Did you partners and funders achieve their goals? </li></ul><ul><li>Does this lay the basis for future co-operations? </li></ul>
    18. 18. Shaping Exercise 1 <ul><li>Split into two-person groups </li></ul><ul><li>Work individually on your project idea </li></ul><ul><ul><li>Work top-down! </li></ul></ul><ul><ul><li>Move from purpose to activities </li></ul></ul><ul><ul><li>Depending on time, only fill sample activities </li></ul></ul><ul><li>Explain your LogFrame to your partner </li></ul><ul><ul><li>Explain bottom-up! </li></ul></ul><ul><ul><li>Move from activities to goals </li></ul></ul><ul><ul><li>Discuss: Does my LogFrame make sense? </li></ul></ul><ul><li>Panel discussion </li></ul><ul><ul><li>What did you learn in this exercise? </li></ul></ul>
    19. 19. What is in a logical framework? (2) 1 Purpose 2 Goals 3 Outputs 4 Activities 5 Input How to measure? S pecific M easurable A ttainable R ealistic T imely <ul><li>Include </li></ul><ul><ul><li>data sources </li></ul></ul><ul><ul><li>feedback questionnaires </li></ul></ul><ul><li>Might impact goal definition! </li></ul><ul><li>Consider degree of control </li></ul>
    20. 20. What is in a logical framework? (2) How to measure? <ul><li>Quality: What shall change? </li></ul><ul><li>Quantity: By how much? </li></ul><ul><li>Timing: By when? </li></ul>“ I want to encourage sustainability transportation patterns at our university” “ I want to have 200 free, shared bicycles on the university campus by November 2009”
    21. 21. Pitfalls in goal definition Just Do It: The Art of Intimidation Goals Intended to Impress, Not Guide Efforts Meet the current goal now, fail the next goals later Goal Setting Becomes About the Plan, Not the Execution Too Many Goals Make Nothing a Priority
    22. 22. Side-talk: Typical oikos indicators
    23. 23. Shaping Exercise 2 <ul><li>Split into the same two-person groups </li></ul><ul><li>Work individually on your project idea </li></ul><ul><ul><li>Fill in indicators in your sheet </li></ul></ul><ul><ul><li>1 for purpose, 2 for goals, 3 for output </li></ul></ul><ul><li>Explain your LogFrame to your partner </li></ul><ul><ul><li>Explain your indicators </li></ul></ul><ul><ul><li>Discuss: How good are these indicators? Precision? </li></ul></ul><ul><li>Panel discussion </li></ul><ul><ul><li>What did you learn in this exercise? </li></ul></ul>
    24. 24. What is in a logical framework? (3) 1 Purpose 2 Goals 3 Outputs 4 Activities 5 Input Assumptions <ul><li>Logic between the layers </li></ul><ul><li>“ If management students take part in a seminar on renewable energy with a clean venture investor, they will be more aware about the chances of renewable energy”. </li></ul><ul><li>External factors beyond your control </li></ul><ul><li>“ No major university block seminars will be placed on the same date as the congress” </li></ul>
    25. 25. What is in a logical framework? (3) <ul><li>Sharpen your project understanding </li></ul><ul><li>Critically challenge: How high is the likelihood for this assumption? </li></ul><ul><li>Risk assessment: ‘The Killer Assumption’ </li></ul><ul><li>Adapt or extend your project </li></ul><ul><li>Can you extend your project to cover assumptions or external factors? </li></ul><ul><li>Which partners can you involve to cope with external factors? </li></ul><ul><li>Do alterative activities rest on different / fewer assumptions? </li></ul>1 Purpose 2 Goals 3 Outputs 4 Activities 5 Input Assumptions
    26. 26. Shaping Exercise 3 <ul><li>Split into the same two-person groups </li></ul><ul><li>Work individually on your project idea </li></ul><ul><ul><li>Fill in assumptions in your sheet </li></ul></ul><ul><ul><li>2 for each linkage (1 logic, 1 external factor) </li></ul></ul><ul><li>Explain your LogFrame to your partner </li></ul><ul><ul><li>Explain your assumptions </li></ul></ul><ul><ul><li>Discuss: How critical are the assumptions? How can you deal with them? </li></ul></ul><ul><li>Panel discussion </li></ul><ul><ul><li>What did you learn in this exercise? </li></ul></ul>
    27. 27. Further reading & surfing………… <ul><li>Bell, Simon; Morse, Stephen (2008); Sustainability Indicators: Measuring the Immeasurable? </li></ul><ul><li>George, Clive; Kirkpatrick, Colin (2007); Impact Assessment and Sustainable Development: European Practice and Experience (Evaluating Sustainable Development) </li></ul><ul><li>BOND: Logical Framework Analysis. BOND Guidance Notes Series (nice introduction and overview on LogFrames) </li></ul><ul><li>European Commission: Project Cycle Management Guidelines. Aid Delivery Methods, Volume 1 (nicely prepared, but very extensive treatment of LogFrames and other tools) </li></ul><ul><li>Lawlor, E., Neitzert, E., & Nicholls, J. (2008). Measuring real value: A guide to Social Return on Investment. London, UK: new economics foundation (nef). (variant to LogFrame, wider scope) </li></ul><ul><li>Butterfly-works: www.butterfly-works.org </li></ul>
    28. 28. LogFrame Summary 1 Purpose 2 Goals 3 Outputs 4 Activities 5 Input Assumptions Indicators & data sources Indicators & data sources Indicators & data sources Indicators & data sources Indicators & data sources
    29. 29. Agenda 2 Some thoughts about impacts 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    30. 30. Group work … If we would have some time left … <ul><li>Spend some time revising the LogFrame you started during the previous exercises. </li></ul><ul><li>Write questions on the board </li></ul><ul><li>Martin and Katharina answer your specific questions individually / in small group / in plenum, depending on the interest others have in the question. </li></ul>
    31. 31. Group work … As we have some time left … <ul><li>Spend some time revising the LogFrame you started during the previous exercises. </li></ul><ul><li>Write questions on the board </li></ul><ul><li>Martin and Katharina answer your specific questions individually / in small group / in plenum, depending on the interest others have in the question. </li></ul>
    32. 32. Agenda 2 A project as a journey 1 Introduction and expectations 3 The Logical Framework (LogFrame) Method 4 Group work on your project ideas 5 Discussion and Feedback
    33. 33. Discussion <ul><li>Did LogFrame help you to shape your project idea? </li></ul><ul><li>Is it a method you will use for shaping your project further? </li></ul><ul><li>Is it a method you would like to use in the future on other projects? </li></ul><ul><li>Oh, and what did you like about the workshop? </li></ul>
    34. 34. What to keep in mind….. <ul><li>Well, you might… </li></ul><ul><li>Continuously reflect on your project; </li></ul><ul><li>Balance ‘questioning’ and ‘full steam’; </li></ul><ul><li>Not drown yourself in paperwork, but keep it simple; </li></ul><ul><li>Be out there and not locked in an office </li></ul><ul><li>And also… </li></ul><ul><li>Act from the heart & with good intentions; </li></ul><ul><li>Trust that you actually can have a great impact! </li></ul>
    35. 35. Be a butterfly until you're 88! a nd beyond …
    36. 36. Thanks for... oikos Spring Meeting 2009 Martin Herrndorf m [email_address] BI, Oslo 28 March 2009
    37. 37. What is in a logical framework? (2) How to measure? <ul><li>To target this objective, we </li></ul><ul><li>increase awareness for sustainability opportunities and challenges focussing on students of management and economics </li></ul><ul><li>foster their ability not only to analyse long-term economic, environmental and social trends, but also implement sustainability driven innovation </li></ul><ul><li>create institutional support for these learning processes through the integration of sustainability issues in research and teaching at the world’s faculties for management and economics. </li></ul>
    38. 38. Why use a logical framework? 1 Purpose 2 Goals 3 Outputs 4 Activities 5 Input
    39. 39. How do you find your way?
    40. 40. How do you find your way?
    41. 41. How do you find your way?
    42. 42. How do you find your way?
    43. 43. How do you find your way?
    44. 44. How do you find your way?
    45. 45. How do you find your way?
    46. 46. How do you find your way?

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