Corporate Volunteering in Korea

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"Corporate Volunteering in Korea" …

"Corporate Volunteering in Korea"
Forum: Corporate Volunteering Around World
Date: Dec. 12, 2012
The 22th IAVE World Volunteer Conference

More in: Education
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  • 1. Corporate Volunteering in Korea Theresa Youngsoo OH Executive Director HandsOn Korea Civic Engagement & Corporate Volunteering
  • 2. C o n t e n t s1 Origin of corporate volunteering in Korea2 Statistic review3 Inspiring practices4 Corporate volunteering trend in Korea5 Suggestions for sustainable development 2
  • 3. Origin of Corporate Volunteering in Korea Grow Improve Start • Started in late 1980s • Late 1990s-mid 2000s • Since late 2000s • Giver • Service provider • Business aligned contribution Solution to reduce Strategic approach anti-corporate atmosphere as a way of management Giving by CEO Volunteering by employees 3Theresa OH
  • 4. Origin of Corporate Volunteering in Korea • The best way to implement CSR : Corporate volunteering Giving Initiatives for Volunteering Common Good 4Theresa OH
  • 5. Statistic Review | Employee Volunteer Program 80 • 55.3% of companies have 60 57.2 58.2 55.3 employee volunteer groups supported by companies 40 28.3 24.2 25.8 17.6 18.9 • How companies support EVP 20 14.4 - Financial support 46.0% - Advantage for promotion 36.6% 0 EVP supported EVP organized No EVP - Vacation 19.9% by company by employees - Paid time off 8.1% 2007(n=163) 2009(n=116) 2011(n=291) Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 5Theresa OH
  • 6. Statistic Review | Volunteering Participation 40 36.4 33.8 45.0 30 % 23.3 19.8 19.0 20 16.7 21.4 15.5 15.5 13.0 13.2 13.2 % 10.1 8.8 11.2 10 9.3 8.68.8 7.0 6.06.0 0 0 20% less 20-30% 30-50% 50-80% 80-100% 100% n/a NVP(2011) CVP(2010) 2007(n=180) 2009(n=116) 2011(n=216) Average v.p • Corporate volunteer participation was about 2 times of national level • The bigger corporate size is, the more employees participate Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 2011 Volunteering and Giving in Korea, Volunteering Culture Korea 6Theresa OH
  • 7. Statistic Review | Why You Volunteer Non-volunteers Volunteers 36.4%34.9% 32.7%34.2% Encouraged by employer 29.5%28.0% 25.0% Invited by colleagues 22.3% Social Obligation 12.1% 13.5% Good use of spare time Significant Experience 2008 2008 • Corporate policies are not binding to motivate employees volunteering. Source: 2008 Volunteering and Giving in Korea, Volunteering Culture Korea 7Theresa OH
  • 8. Statistic Review | Volunteering Hours 40 32.9 31.9 33.3 26.4 25.9 25.6 25.0 19.4 20 17.2 16.2 10.9 11.2 6.0 4.3 5.6 3.4 1.9 0.8 0.8 1.4 0 0 less 5 hrs 5-10 hrs 10-20 hrs 30-50 hrs 50-100 hrs more 100 hrs n/a 2007(n=180) 2009(n=116) 2011(n=216) • Average Volunteering hours per employee: 13.2 hours/year • Less than 5 hours of volunteer activities has increased. Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 8Theresa OH
  • 9. Statistic Review | Volunteering Areas 78.2 74.5 35.5 32.9 17.6 16.7 14.8 13.0 6.9 0.9 Welfare Community Education Environment Disaster NGO support Culture International Health Others service service recovery relief • Welfare services showed the highest 78.2%. • Welfare services showed high in companies with CSR managers • Community service showed high in companies without CSR managers Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 9Theresa OH
  • 10. Inspiring Practices • Corporate Volunteer Program Structure • Dream Class, Job Mentoring(Samsung) • H-Volunteer Designer (Hyundai Motors) • POSCO Global Volunteer Week • SK Telecom Employee Volunteer Group • Makeup your Life Counselor Volunteers 10Theresa OH
  • 11. Samsung : Gift For You-Job Mentoring Students Employee applicant volunteer Website 30,000 students applied, 5,800 employee mentors participated in 2012 Source: blog.samsung.com 11Theresa OH
  • 12. Hyundai Motors : H-Volunteer Designer The company supports employees to plan and implement volunteering activities on their own Payment Planning by Apply Screening for employees (online) & Selection Expenses Implement- Reporting Recognition ation • 77projects applied and 66 projects selected • 453 employees planned volunteer projects • Total 853 volunteers joined including employees and stakeholders Source: csr.hyundai.com 12Theresa OH
  • 13. Amorepacific : make up your Life Make up your Life counselor volunteers Apply Get Make Take with Beauty Invitation Photos a story counseling 5,200 cancer patients participated in 50 hospitals in 2011, and 500 beauty counselors joined volunteering. Source: www.makeupyourlife.co.kr 13Theresa OH
  • 14. SK Pro bono service group SK Pro bono service group Recruiting Needs Pro bono Orientation Matching Evaluation participants Assessment service • Launched in 2009 • Consulting focusing on management & administration of social enterprises. • 282 employees applied, and 180 employees did 119 cases of pro bono services for 85 SE in 2011 • 2,368 hours (2011), 1,693 hours(2010), 176 hours (2009) Source: probonohub.org 14Theresa OH
  • 15. POSCO Family Global Volunteer Week 49,000 employees from 127 domestic companies and 54 overseas affiliates of POSCO joined volunteering projects in the theme of “Save Our Planet and Neighborhood”. • India - Medical camp for people in needs • Thailand – Disaster recovery • Vietnam – Habitat and renovation of orphanages • Mexico – Middle school environment Improvement • USA – Habitat and preservation of eco-botanical garden Source: www.posco.co.kr 15Theresa OH
  • 16. Inspiring Practices | Trend of CVP in Korea • Strategic approach to meet business goals - Volunteer program development aligned with business area - Partnership with NGO where company’s social interest(vision) meets • Skill based volunteering - Volunteering with one’s skills and talents such as interpretation, website development, tutoring, management consulting, etc • Collaboration - Collaboration with other local companies to activate volunteer event • Social Cohesion - Volunteer activities for multicultural families - Volunteer programs to close the gap between urban and rural areas 16Theresa OH
  • 17. Trend of CVP in Korea • Participation of various stakeholders – Created more volunteering opportunities Top for people in the communities Manage- ment Employees • More contribution for stronger communities Family of employees – Invested human & material resources for the communities CVP Retirees – Contributed to improve volunteering participation Business partners • Various types of volunteer programs Customer Part time – Showed good practices of Pro bono employees service, skill based volunteering, work place volunteer activities, etc – Made high cost programs possible in NGOs 17Theresa OH
  • 18. Trend of CVP in Korea • Heavily concentrated on ‘human services’ rather than other issue areas – Budget of corporate philanthropy is allocated only as “donation” – Companies can get more tax redemption when they donate to human service organization – Almost 80-85% of employee volunteer activities are in human service(welfare service) area • Lack of professional CSR managers – Lack of volunteering experience and working with NGOs – Unstable employment: 2 years contract – Shopping volunteer projects • Gaps between large companies and small sized companies – Typical approach of small & medium sized companies without clear goals – Mainly in-kind donations • Weak partnership building – Limited awareness of governance. – Running programs on their own after 1-2 year of NGO partnership 18Theresa OH
  • 19. Suggestions for Sustainable Development Re-Imagining Education suggestions Measurement Partnership 19Theresa OH
  • 20. Theresa Youngsoo OHtherys@hanmail.netwww.facebook.com/ohtheresa