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Empowering Businesses through  Big Data Analytics
 

Empowering Businesses through Big Data Analytics

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SoftServe Innovation Conference in San Francisco 2013

SoftServe Innovation Conference in San Francisco 2013

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    Empowering Businesses through  Big Data Analytics Empowering Businesses through Big Data Analytics Presentation Transcript

    • Empowering Businesses through Big Data Analytics
    • Agenda • Empowering businesses through Big Data Analytics • Big Data Technology Challenges and Solutions • Big Data Analytics Case Studies
    • Big Data Definition
    • Retail Intelligence: Recommendation Systems
    • Operational Intelligence Security Reporting System
    • Human Interaction: Marketing Campaigns
    • Big Data: Key Benefits Insights to drive operational efficiency Insights to drive product/service optimization Ability to attract, grow and retain customers Insights to drive channel efficiency Fraud detection and risk management Deloitte Report 2012: What business opportunities does big data offer your organization?
    • Big Data Technology Challenges and Solutions
    • Big Data Analytics: Key Challenges Interactive analytics on Big Data Ad-Hoc Self-Service Analysis Single view from multiple sources
    • Interactive Analytics on Big Data Problem: • Trade-off between real-time analytics vs. detailed raw data access Solution: • Analytical RDBMS for online analytics • NoSQL DB as source for RDBMS and most detailed row data Operational and Historical Analytics NoSQL RDBMS/DW Source
    • Ad-Hoc Self-Service Analysis Problem: BI Users • Give ability for BI users to explore and analyze data in highly customizable manner Data Model Toolset Solution: • Solid Dimensional Data Model • Effective BI Query/Analysis Tool • Good User Support System OLAP In-Memory RDBMS/ NoSQL
    • Single View From Multiple Sources Client Problem: • Single view from multiple sources • Track performance against company targets Solution: • Dashboard • KPI and Scorecards Internet Server Tier
    • Security and Log Management
    • Security Reporting System Business Goals: Comprehensive analysis of network attacks Solution: Collects data from network appliances and visualizes it Key Facts: Machine generated data Big Data: 7.5BLN log records per day
    • Security Reporting System Architecture SMS #1 Devices Reporting Server Extract SMS #N Devices
    • Security Reporting System Visualization
    • Web Analytics
    • HP Sample Architecture
    • Web Analytics Case Study Business Goals: Optimize web site usage and increase sales Solution: Provide click analysis and geolocation of visitors and the following metrics to the analysts such as: Hits, Visits, Page View, New Visitors, Active Time, etc.
    • Web Analytics Architecture Operational and Historical Analytics Oracle Web Site Activities Stream
    • Web Analytics Visualization
    • SoftServe BI/Big Data Offering Data Warehousing Data Integration Data Mining Big Data Analytics System Performance Optimization Data Visualization and Analysis
    • Technology Presets Data Warehouse Data Integration Big Data Platforms BI Platforms