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Site strategy
 

Site strategy

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    Site strategy Site strategy Presentation Transcript

    • 1
      Why our website should be a Facebook Page
      The Social Web Era
      ®2010 - Why our website should be a Facebook Page
    • 2
      The Social Web Era
      We were in a similar place of anticipation during the early days of the Internet.
      What exactly the future holds is anyone’s guess, but what we do know is that business will never again be the same.
      =
      FACEBOOK
      NEW BROWSER
      ®2010 - Why our website should be a Facebook Page
    • 3
      The main message
      As businesses, whatever size or industry we are in, we need to be where the customers are.
      And it’s becoming clear that the customers are on Facebook!
      A growing number of businesses are creating Facebook Pages
      to replicate or even replace the functionality of their website
      www
      Contact information only
      Landing page
      ®2010 - Why our website should be a Facebook Page
    • 4
      The main message
      Conventional Website
      CUSTOMERS COME TO US
      • DIFFICULT AND COSTLY TO DRIVE TRAFFIC TO A WEBSITE
      Facebook Page
      WE GO TO CUSTOMERS
      • ENGAGE EXISTING CUSTOMERS AND ENGAGE PROSPECTIVE CUSTOMERS
      ®2010 - Why our website should be a Facebook Page
    • 5
      Business x People on Facebook
      PAGES
      Profiles
      Meant to People
      • Personal profiles have FRIENDS, which require mutual acceptance
      Meant to Businesses
      Pages
      PROFILES
      • Multiple administrators, multiple people help manage the account
      • Pages are public and will start ranking in Facebook and public search results
      • Anyone can become a FAN of a Page without first going through administrator approval
      ®2010 - Why our website should be a Facebook Page
    • 6
      Why We Should Care
      Over 200 million  active users
      Adding 250,000 new users each day  since Jan  07
      3rd most trafficked website in the world
      Most  trafficked social media site in the world
      Top  Social Search Engine
      More than 55,000 networks
      Fastest growing  demographic is 35-49 years or older
      ®2010 - Why our website should be a Facebook Page
    • 7
      Business Goals for Using Facebook
      Get found by people who are searching for our products or services
      Connect and engage with current and potential customers
      Create a community around our business
      Promote and spread content we create: campaigns, blog articles, or other resources
      Faster site build and update: photos, films, cases, portfolio, new hires etc.
      No need of a host server
      All Agency events can be SHARED in real time with the network
      Increase Agency visibility using the viral nature of Facebook
      IT’S ALL ABOUT SHARING
      ®2010 - Why our website should be a Facebook Page
    • 8
      Easy Page Promotion - initial strategy
      THE NEWS FEED - LEVERAGE THE VIRAL NATURE OF FACEBOOK
      • Updating our page consistently: every activity of the fans gets shared with a greater network, giving the business more visibility.
      DRAW ON OUR EXISTING NETWORK
      • Recruit early fans: friends, employees etc. (using "Suggest to friends” tool)
      • Consider emailing our opt-in mailing list
      • Include a link to our page in our email signature
      MAKE OUR PAGE PUBLICLY SEARCHABLE
      • Our Page will be public so that it can get indexed by search engines and give us the opportunity to drive organic search traffic to our Page.
      ®2010 - Why our website should be a Facebook Page
    • 9
      Next Steps
      Local leaders approval
      Korea approval (?)
      Digital team task assignment
      Set up a Facebook Page
      Content compilation
      Page publication
      Page promotion
      Page maintaining (continuous)
      Estimate time to have the site on air = 10 days
      ®2010 - Why our website should be a Facebook Page
    • 10
      Agencies with early adoption:
      AFRICA
      www.africa.com.br
      URL redirects directly to Facebook Page
      WUNDERMAN
      http://twitter.com/wundermanBrasil
      http://www.youtube.com/WundermanBrasil
      URL redirects directly to Facebook Page
      ®2010 - Why our website should be a Facebook Page
    • 11
      Page suggestion:
      INFO
      ®2010 - Why our website should be a Facebook Page
    • 12
      Page suggestion:
      WALL
      ®2010 - Why our website should be a Facebook Page
    • 13
      Page suggestion:
      PEOPLE
      ®2010 - Why our website should be a Facebook Page
    • 14
      Page suggestion:
      CLIENTS
      ®2010 - Why our website should be a Facebook Page