IntroductionFor the first time fashion steps into the world of the Gujarat. The richculture, heritage and vibrant history of Gujarat infuse an electric mix ofelegant fashion with Royal style.“Ahmedabad Fashion Paradise ” heralds a fresh outlook at fashion weeks alloverthe country with a focus on bringing together the best National, Internationaland emerging fashion talents who bring innovation to the star-studded Worldof Fashion and Lifestyle.Ahmedabad Fashion Week is a celebration of the fashion flavors of Gujaratand the Commercial aspect of building a novel business platform for designersto showcase their latest designs for current trends and exposing the buyersand media to future prospects in this dynamic world of fashion.
The Event Tentative Designers and CelebrityJaipur Fashion Paradise ” is a 2 days extravaganza full of luxury, style andglamour with cultural elements Varma . Rohit of Rajasthan, will be featuringcollections of 24 to 30 renownedDasgupta & International Designers . Sumit Nationalwith a few upcoming talents. The event will also showcase collections . Kirti Rathorefrom world renowned Jewelry Houses and scintillating accessory . Shivani Joydesigners. This mega event will be patronized by well sought after stars . Rajesh Shettyfrom the Indian Film and.Fashion Fraternity. Sadan Pande . Urvashi KhannaRajasthan Fashion Week is all about fashion, style and luxury .
The VenueSet in the mesmerizing landscape of the beautiful Gujarat city(Ahmedabad) Fashion Week will be hosted in the most exotic ofhospitalitydestinations that have emerged in Ahmedabad, The NARAYANI HOTEL &RESORTS.Nr. Apollo Hospital Airport Gandhinagar Road Bhat, Gandhinagar382428on 07th–08th 09th June , 2013.The Narayani Heights Ahmedabad is unlike any other with its earthyand lively décor and royal themes that exude elegance from everycorner, what it retainsperhaps is the impeccable service and comfort.
Brand Exhibition in 5 star Property Segment . Garment . Cosmetic . Jewelers . Handicraft
The ObjectivesTo make Gujarat one of the Fashion Capitals of India.To create an Annual Business of Fashion Meet between top Fashion Designers & Buyers Worldwide.To create a platform to showcase and promote Ethnic and Indo-Western Fusion Fashion in India. Ideal launch pad for brand expansion in and around Gujarat and whole of India.To offer an opportunity to showcase Lifestyle Brands in Gujarat.To Promote Gujarat Tourism and its special components and attractions.
The Organizer Gujarat Fashion Week is brought to you by ‘ OhO event & Joint venture Entertainment. ’As a marketing communication partner OhO event deliversintegrated Communication Concepts, Creative Brandings,Advertising, Events, Promotion Activities and CelebrityManagement work that is based on a deep understanding ofthe clients marketing, sales and promotional strategy.OhO Event also brings to its assignments capabilities in marketing,Promotional Activities, Concepts, Events, Shopper Marketingand Customer Relationship Management.Oho Event pioneers in organizing and managing unique conceptevent & shows worldwide.
The DesignersCategories •INTERNATIONAL DESIGNERS •CELEBRITIY DESIGNERS • ESTABLISHED DESIGNERS •EMERGING DESIGNERS •GEN NEXT DESIGNERS • ACCESSORY DESIGNERS
Projected Brands Projected BrandsAFW is Focusing to involve world Famous Brands like:Vodafone, Rolls Royce, Jaguar, Harley Davidson, SignaturePremium, Jack Daniels, Videocon, Samsung Mobile,Kingfisher Airlines, Indigo Airlines, DHL, Tata Motors, Aircel,Mango, La Senza, Triumph, Portico, VIP luggage,Samsung, Spaces, BMW, Swarovski, Gitanjali lifestyle, HeroMotors, Idea mobile, Provogue, UB group, Go Air,Micromax, You Tube and many more.
Media CoveragePress• Press conference announcing the event to be featured in Nation Dailieswhich includes 4 metro cities and around 50 other cities across India.•Daily coverage of the Event across the newspapers.•Daily showcase coverage by leading National / International Writers andJournalists.• Pre and post show conferences and interviews with Designer, Models,Celebrities, Advisory Board and Buyers.TV• Showcase Coverage by leading TV channels.• Exclusive media rights to be finalized withTLC, Zoom, UTV or Fashion TV
The ExposurePrint AdvertisingA month long advertising campaign in the following publications: Gujarat Divya,Bhaskar, Lokmat, Sandesh, Gujarat Samachar, Economic times, Times of India,Hindustan Times, DNA, Mirror Regionals, Indian Express and Midday.RadioPan India Promotion on the leading Radio across 10 cities.Theatre Advertising (On Screen)Pan India Promotion on the leading Multiplex brand like Inox, Cine Max orFame.Mall AdvertisingPan India Promotion on the leading Mall Chain.MagazinesHorn OK Please Lifestyle magazine as the official magazine partner.
The Exposure Cont.OutdoorAround 30 high visibility billboards across multiple cities.Café & Pub PromotionsBranding in high end cafes and pubs across the city of Ahmedabad.E-Mail CampaignsAround 5 Lac E-mailers to be spread nationally and internationally.Social Media PromotionsExcessive promotion over the social media sites like facebook, twitter, Googleplus, YouTube, and many more networking sites.Fashion PortalsPromotion on leading fashion portals like trendstreet.com or 99labels.comVenue BrandingExclusive branding across the most prestigious venue: NARAYANI HEIGHT &RESORT.
Brings To You24 to 30 National & International Designers60 Top Models03 Top Liner Celebrities and more02 Celebrity Choreographers03 Days of Designers Showcase35 Backstage Team & Volunteers20 Production Team40 National & International Buyers03 National & International Performers70 Media
Brings To You Cont.10 Photographers01 Fashion Parties01 Gala Fashion Party75 Exhibitors stall600 Sqft of Ramp25000 Seconds of On Air Promotion5000 Sq. Cm. Of Print Advertisements5000 Sq. Ft. Of Outdoor Publicity500000 E - Mail Promotion
Partners – Branding Opportunities• Product/ Services category exclusivity• Acknowledgement in AFP Event Brochure• Advert in AFP Event Brochure ( artwork provided by sponsor) 1 ROP• Stand at Exhibition Centre (fabrication at sponsor ’ s cost)• Link to sponsor website from AFP homepage• Corporate mention, logo presence on official, informational & eventrelated materials• Reserved seats for every show at AFP
Partners – Branding Opportunities Cont.• Logo Branding and Campaign on list of following areas website, socialnetworking sites, hoardings, posters, prints, side wings, led screen,invitations, food vouchers, look book, announcement during shows•Invitations to the VIP lounge and all official functions and parties• Use of Composite Event Logo in own ads & promo material• Plan & implement official leveraging activities pre, during & post event