Your SlideShare is downloading. ×
Client PitchFriday, November 18, 2011
We Listen.Friday, November 18, 2011
We build meaningful              conversations.Friday, November 18, 2011
We create possibilities.Friday, November 18, 2011
We build brands.Friday, November 18, 2011
Friday, November 18, 2011
LESTER    WUNDERMANFriday, November 18, 2011
LEADING GLOBAL                            #1 DIGITAL                                             DIGITAL &                ...
#1 Direct/CRM Marketing Agency     Worldwide (2010)                                          AWARDS     #2 on Advertising ...
WHY WUNDERMAN?Friday, November 18, 2011
CLIENTSFriday, November 18, 2011
IF YOU’RE DIGITAL, WE KNOW YOU                            BESTFriday, November 18, 2011
EXPERIENCE                              INSIGHTS                                    MEASURABLE                            ...
We maximize                             your efforts.Friday, November 18, 2011
MARKET                            INSIGHTSFriday, November 18, 2011
TARGET GROUP                            Smartphone Users aged 18-35Friday, November 18, 2011
RESEARCH STUDY           CONSUMER         MODIFIED       PROPOSITION           PERCEPTION        ZMET           VALIDATION...
SURVEY                                  Consumer Perception Survey      Functional                                        ...
SURVEY                                    Consumer Perception Survey                            What was the main reason b...
ZMET                                              “Directions”                            15 participantsFriday, November ...
ZMET                                        “Directions”     15 participants        10 photosFriday, November 18, 2011
ZMET                                        “Directions”                               1-1                            Inte...
WHAT RESPONDENTS PICKEDFriday, November 18, 2011
EASE                                                OUTCOME       CONVENIENCE                      SPEED                  ...
PROPOSITION VALUE      ARE SHORTCUTS      IMPORTANT TO      YOU?                        YES                             NO...
Everyone wants a shortcut in life.Friday, November 18, 2011
Everyone wants a shortcut in life.                 ONLINE                RADIO                     OUTDOORFriday, November...
OBJECTIVES      ❐ Drive user downloads      ❐ Illustrate new features      ❐ Increase brand awareness      ❐ Increase bran...
THE VIRTUAL DATEFriday, November 18, 2011
THE VIRTUAL DATE            Media            YouTube            Overview            Go on a date with a hot girl/guy and l...
STRATEGY    Spread Youtube video through Facebook pageFriday, November 18, 2011
STRATEGY        In Singapore...                            59%                            of users fall                   ...
VIDEO DEMOFriday, November 18, 2011
CHOOSE YOUR                               DATE!Friday, November 18, 2011
[SIGN UP PROCESS]Friday, November 18, 2011
Friday, November 18, 2011
WHERE TO FOR                              LUNCH?Friday, November 18, 2011
Friday, November 18, 2011
WHERE TO GET                             ICE-CREAM?Friday, November 18, 2011
Friday, November 18, 2011
VIRTUAL DATE?Friday, November 18, 2011
RELEVANCEFriday, November 18, 2011
That’s so                    convenient!Friday, November 18, 2011
Sex sellsFriday, November 18, 2011
OBJECTIVES      ❐ Drive user downloads      ❐ Illustrate new features      ❐ Increase brand awareness      ❐ Increase bran...
ON AIRFriday, November 18, 2011
Friday, November 18, 2011
ShowNearby ON AIR            Media            Radio (Class 95 FM, 98.7 FM)            Overview            Listeners stand ...
1DJ INFORMS USERS TO DOWNLOAD SHOWNEARBY  PARTICIPANTS NAME “MUST-TRIES” OF THE DAY ..                                    ...
TIMESLOT                                      $100          4-8PM             80        VOUCHERS         8-12MN           ...
WHY RADIO?Friday, November 18, 2011
87.8% of                            Singapore listen                                to radioFriday, November 18, 2011
Yes I’m stuck.Friday, November 18, 2011
Yes I need a                             shortcut.Friday, November 18, 2011
JINGLE   JINGLE PLAYED THROUGHOUT THE DAY                            HYPE                            BRAND RECALLFriday, N...
“CREATE YOUR     SHOWNEARBY MV” 1                                     FACEBOOK                   JINGLE UPLOADED TO FACEBO...
Shortcuts!Friday, November 18, 2011
SHORTCUTSFriday, November 18, 2011
SHORTCUTS                                            L.E.D ME UP            Media            Outdoor            Overview  ...
LED PATHWAYFriday, November 18, 2011
SHORTCUTS                                TRAVEL ME THERE            Media            Outdoor (MRT)            Overview    ...
ShowNearby provides shortcuts                                  STRATEGY       TravelatorsFriday, November 18, 2011
Everyone wants a shortcut in life.                                           SHOWNEARBY SHORTCUTFriday, November 18, 2011
Educational                      ONLINE                                   tool                        RADIO     Brand     ...
BUDGET                             VIRTUAL DATE               RADIO                            VIRTUAL DATE               ...
AGENCY                              $10,000                            TOTAL COST:                            $139,000Frid...
TIMELINE             MONTH 1                                               RADIO             MONTH 2                      ...
Everyone wants a shortcut in life.                                       VIRTUAL DATE            RADIO     SHORTCUTS      ...
DON’T YOU WANT                             A SHORTCUT?Friday, November 18, 2011
Creating impactful conversationsFriday, November 18, 2011
Q&AFriday, November 18, 2011
Q&A                             THE CAMPAIGN           BACKGROUND                                  Objectives          Our...
AHEADFriday, November 18, 2011
Friday, November 18, 2011
Friday, November 18, 2011
Upcoming SlideShare
Loading in...5
×

ShowNearby Client Pitch (Wunderman)

1,294

Published on

This is my team's presentation for our Advertising class under Jorg Dietzel.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,294
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "ShowNearby Client Pitch (Wunderman)"

  1. 1. Client PitchFriday, November 18, 2011
  2. 2. We Listen.Friday, November 18, 2011
  3. 3. We build meaningful conversations.Friday, November 18, 2011
  4. 4. We create possibilities.Friday, November 18, 2011
  5. 5. We build brands.Friday, November 18, 2011
  6. 6. Friday, November 18, 2011
  7. 7. LESTER WUNDERMANFriday, November 18, 2011
  8. 8. LEADING GLOBAL #1 DIGITAL DIGITAL & AGENCY IN INTERACTIVE SINGAPORE AGENCYFriday, November 18, 2011
  9. 9. #1 Direct/CRM Marketing Agency Worldwide (2010) AWARDS #2 on Advertising Ageʼs Stand-out Agency List (2011) Cannes Lions International Advertising Festival: Direct Grand Prix (multiple) International ECHO Awards (trio) - Bronze, SilverFriday, November 18, 2011
  10. 10. WHY WUNDERMAN?Friday, November 18, 2011
  11. 11. CLIENTSFriday, November 18, 2011
  12. 12. IF YOU’RE DIGITAL, WE KNOW YOU BESTFriday, November 18, 2011
  13. 13. EXPERIENCE INSIGHTS MEASURABLE RESULTSFriday, November 18, 2011
  14. 14. We maximize your efforts.Friday, November 18, 2011
  15. 15. MARKET INSIGHTSFriday, November 18, 2011
  16. 16. TARGET GROUP Smartphone Users aged 18-35Friday, November 18, 2011
  17. 17. RESEARCH STUDY CONSUMER MODIFIED PROPOSITION PERCEPTION ZMET VALIDATION SURVEY STUDY STUDY SHOWNEARBY “DIRECTIONS” SHORTCUTSFriday, November 18, 2011
  18. 18. SURVEY Consumer Perception Survey Functional 63% Innovative 14% Fun 11% Cool 8% Exciting 4%Friday, November 18, 2011
  19. 19. SURVEY Consumer Perception Survey What was the main reason behind using SNB? Promotions 12% Directions 28% Information 8% I was bored 11%Friday, November 18, 2011
  20. 20. ZMET “Directions” 15 participantsFriday, November 18, 2011
  21. 21. ZMET “Directions” 15 participants 10 photosFriday, November 18, 2011
  22. 22. ZMET “Directions” 1-1 Interview 15 participants 10 photosFriday, November 18, 2011
  23. 23. WHAT RESPONDENTS PICKEDFriday, November 18, 2011
  24. 24. EASE OUTCOME CONVENIENCE SPEED SHORTCUTSFriday, November 18, 2011
  25. 25. PROPOSITION VALUE ARE SHORTCUTS IMPORTANT TO YOU? YES NO 86% 14%Friday, November 18, 2011
  26. 26. Everyone wants a shortcut in life.Friday, November 18, 2011
  27. 27. Everyone wants a shortcut in life. ONLINE RADIO OUTDOORFriday, November 18, 2011
  28. 28. OBJECTIVES ❐ Drive user downloads ❐ Illustrate new features ❐ Increase brand awareness ❐ Increase brand recall ❐ Increase Facebook likes ❐ Illustrate Must-Tries and other functions ❐ Illustrate promotion featuresFriday, November 18, 2011
  29. 29. THE VIRTUAL DATEFriday, November 18, 2011
  30. 30. THE VIRTUAL DATE Media YouTube Overview Go on a date with a hot girl/guy and let ShowNearby show you the shortcuts to the best places in town.Friday, November 18, 2011
  31. 31. STRATEGY Spread Youtube video through Facebook pageFriday, November 18, 2011
  32. 32. STRATEGY In Singapore... 59% of users fall 3rd most visited site within target after Google age group and Facebook.Friday, November 18, 2011
  33. 33. VIDEO DEMOFriday, November 18, 2011
  34. 34. CHOOSE YOUR DATE!Friday, November 18, 2011
  35. 35. [SIGN UP PROCESS]Friday, November 18, 2011
  36. 36. Friday, November 18, 2011
  37. 37. WHERE TO FOR LUNCH?Friday, November 18, 2011
  38. 38. Friday, November 18, 2011
  39. 39. WHERE TO GET ICE-CREAM?Friday, November 18, 2011
  40. 40. Friday, November 18, 2011
  41. 41. VIRTUAL DATE?Friday, November 18, 2011
  42. 42. RELEVANCEFriday, November 18, 2011
  43. 43. That’s so convenient!Friday, November 18, 2011
  44. 44. Sex sellsFriday, November 18, 2011
  45. 45. OBJECTIVES ❐ Drive user downloads ❐ Illustrate new features ❐ Increase brand awareness ❐ Increase brand recall ❐ Increase Facebook likes ❐ Illustrate Must-Tries and other functions ❐ Illustrate promotion featuresFriday, November 18, 2011
  46. 46. ON AIRFriday, November 18, 2011
  47. 47. Friday, November 18, 2011
  48. 48. ShowNearby ON AIR Media Radio (Class 95 FM, 98.7 FM) Overview Listeners stand chance to win merchant-sponsored prizes by singing the ShowNearby jingle.Friday, November 18, 2011
  49. 49. 1DJ INFORMS USERS TO DOWNLOAD SHOWNEARBY PARTICIPANTS NAME “MUST-TRIES” OF THE DAY .. 2 3“ SING CHORUS OF JINGLE SUCCESSFULLY I really want to know what’s near ShowNearby shows me what’s near” RADIO GAMEFriday, November 18, 2011
  50. 50. TIMESLOT $100 4-8PM 80 VOUCHERS 8-12MN WINNERS FROM MERCHANTS Mechanics RADIO GAMEFriday, November 18, 2011
  51. 51. WHY RADIO?Friday, November 18, 2011
  52. 52. 87.8% of Singapore listen to radioFriday, November 18, 2011
  53. 53. Yes I’m stuck.Friday, November 18, 2011
  54. 54. Yes I need a shortcut.Friday, November 18, 2011
  55. 55. JINGLE JINGLE PLAYED THROUGHOUT THE DAY HYPE BRAND RECALLFriday, November 18, 2011
  56. 56. “CREATE YOUR SHOWNEARBY MV” 1 FACEBOOK JINGLE UPLOADED TO FACEBOOK USERS CREATE THEIR OWN MV 2 3 MOST “LIKES” WIN $1,OOO CASH 3Friday, November 18, 2011
  57. 57. Shortcuts!Friday, November 18, 2011
  58. 58. SHORTCUTSFriday, November 18, 2011
  59. 59. SHORTCUTS L.E.D ME UP Media Outdoor Overview With Clarke Quay Central Fountain Square as the base, L.E.D pathways will lead you to nearby amenities and lifestyle places.Friday, November 18, 2011
  60. 60. LED PATHWAYFriday, November 18, 2011
  61. 61. SHORTCUTS TRAVEL ME THERE Media Outdoor (MRT) Overview Giant iPhone cutouts to be placed at entrances and exits of escalators and travelatorsFriday, November 18, 2011
  62. 62. ShowNearby provides shortcuts STRATEGY TravelatorsFriday, November 18, 2011
  63. 63. Everyone wants a shortcut in life. SHOWNEARBY SHORTCUTFriday, November 18, 2011
  64. 64. Educational ONLINE tool RADIO Brand Awareness/ OUTDOOR RecallFriday, November 18, 2011
  65. 65. BUDGET VIRTUAL DATE RADIO VIRTUAL DATE RADIO $10,000 $41,000 TRAVEL ME THERE L.E.D ME UP TRAVEL ME THERE L.E.D ME UP $48,000 $30,000 AGENCY AGENCY $10,000Friday, November 18, 2011
  66. 66. AGENCY $10,000 TOTAL COST: $139,000Friday, November 18, 2011
  67. 67. TIMELINE MONTH 1 RADIO MONTH 2 JINGLE FACEBOOK VIRTUAL DATE CONTEST MONTH 3 MONTH 4 SHORTCUTS MONTH 5 MONTH 6Friday, November 18, 2011
  68. 68. Everyone wants a shortcut in life. VIRTUAL DATE RADIO SHORTCUTS User downloads New features Brand awareness Brand recall Facebook likes Illustrate Must-trys Illustrate promotionsFriday, November 18, 2011
  69. 69. DON’T YOU WANT A SHORTCUT?Friday, November 18, 2011
  70. 70. Creating impactful conversationsFriday, November 18, 2011
  71. 71. Q&AFriday, November 18, 2011
  72. 72. Q&A THE CAMPAIGN BACKGROUND Objectives Our Awards The Virtual Date Market Insights Virtual Date Demo ZMET ShowNearby On Air SUPPLEMENTARY Jingle Virtual Date (Live!) L.E.D Me Up Radio Jingle (Live!) ShowNearby Shortcuts LED Panel Summarized Budget Full CostingFriday, November 18, 2011
  73. 73. AHEADFriday, November 18, 2011
  74. 74. Friday, November 18, 2011
  75. 75. Friday, November 18, 2011

×