Vista summer associate pr marketing presentation
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This document provides guidance and best practices for Ohio Campus Compact AmeriCorps VISTAs regarding marketing, public relations, and fundraising. It outlines strategies for promoting events, engaging media, developing consistent branding, telling impactful stories through photos and videos, and establishing opportunities for VISTA alumni and supporters to donate to the program.
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Vista summer associate pr marketing presentation
- 1. Marketing & Communications • OCC VISTA marketing and PR 101 • Developing content & utilizing online tools • messaging • VISTA alumni • Easy, everyday ways to support OCC VISTA
- 2. Marketing & PR 101 Planning an event on campus or in community? Develop a promotion plan! • Pre-event promotion – Press release? – Posters? – E-vite? – Facebook event? – Email? – Campus & OCC website? – Text? – Co-sponsorships • Don’t forget post-event promotion opportunities!
- 3. Event planning: who else to invite • Local media (newspaper, TV, radio) • Campus media • Local lawmakers • Community constituents & leaders • Campus leaders
- 4. • Getting media attention http://pressreleases.scripps.com/release/1212 • Press Release basics – Who What When Where – Why & How • Emphasize SUCCESS, IMPACT, RESULTS • How & Why VISTA was instrumental in project/event/etc. • How can you highlight VISTA core principles: anti-poverty focus, community empowerment, capacity building, sustainable solutions – ID Photo ops http://www.flickr.com/photos/ineedpublicity/2409067544/ – Quotes! – Watch for empty acronyms
- 5. Your new BFF: campus communication staff • TASK: introduce yourself to campus communication staff! – Your VISTA position could be a story! – http://news2.marietta.edu/nod e/1134
- 6. Be your own publisher! • OCC website • Campus website • http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm • Community partner website • VISTA Blog Share info with • VISTA Voice OCC staff to post • Facebook, Twitter, Linked In to our social media sites! • You Tube • Handouts/factsheets • Slideshare • Flickr http://www.flickr.com/photos/56204552@N03/sets/ • http://www.flickr.com/photos/53746237@N06/sets/
- 7. • Audience includes: – Current VISTAs – Site mentors & community service directors – Campus leadership – VISTA donors/supporters – Other Campus Compact state offices – Alumni VISTAs – Lawmakers/decisionmakers
- 8. Lights, camera, action! Share ACTION shots! Reminder: photos of children require signed release forms (uploaded to Wiggio).
- 9. Tell the story! • http://www.flickr.com/ groups/occvista/pool/ page2/ • Informative captions: http://www.flickr.com/pho tos/53746237@N06/5 448638305/in/photost ream/ (3)
- 10. AVOID: Out of focus shots, large group shots
- 11. A few more Flickr tips Accounts •Personal account •VISTA account Uploading •Descriptions •Tags: Ohio Campus Compact AmeriCorps VISTA Downloading •Actions •view all sizes http://www.flickr.com/photos/yayagirls/2275417742/A ll rights reserved by Yayagirls •Quality over quantity •FAQ!
- 12. Moving toward consistency… Past samples of VISTA email signatures • Poverty Programs Coordinator Ohio Campus Compact AmeriCorps VISTA • Campus and Community Collaborator AmeriCorps VISTA • Ohio Campus Compact AmeriCorps* VISTA • Americorps* VISTA, Ohio Campus Compact: Veterans' Service Coordinator • OCC AmeriCorps VISTA, Service-Learning • AmeriCorps VISTA Ohio Campus Compact • AmeriCorps*VISTA
- 13. Consistent titles for business cards, email signatures, voice mail, etc. Your Name Ohio Campus Compact AmeriCorps VISTA Summer Associate Campus Program or Title University Name snail mail address Email Phone www.ohiocampuscompact.org Optional: website of college program
- 14. VISTA presentation examples • Slideshare http://www.slideshare.net/ohiocampuscompact • Prezi http://prezi.com/rltooihj-a7o/the-ohio-state-university-early-college-outreach-americorpsvista-impact-report/
- 15. VISTA alumni & VISTA giving circle
- 16. Menu of Opportunities Ways to support OCC VISTA • Appetizers – Kroger Community Rewards www.kroger.com/mykroger/Pages/community_rewards.aspx – GoodSearch&GoodShop http://www.goodsearch.com/nonprofit/ohio-campus-compact.aspx • Main Course – Create a Razoo fundraising page http://www.razoo.com/story/Ohio-Campus-Compact- Ameri-Corps-Vista • Ask friends, colleagues, contacts to donate • Desserts – ID foundations, businesses or individual donors – Design your own VISTA fundraiser