2. Godiva.com
• Godiva.com is operated Godiva Chocolatier which
they started with Try Multimedia
• They produce truly fine chocolates with several
characteristics in common: their chocolates are
always fresh, contain high quality ingredients like
premium cocoa beans and dairy butter, chocolates
are usually less sweet and feature unusual textures
and natural flavors. Consequently, their taste differs
greatly from less expensive chocolates, which tend
to use artificial flavors and preservatives to achieve a
longer shelf-life.
• It online activity began in 1994
3. B2B and B2C Transactions
• The B2B transactions are transactions which
involves godiva.com selling chocolates and
assorted commodities to corporate entities
• B2C are transactions between godiva.com and
individual customers.
4. Why Did Godiva decide to go Online
• The main reason why Godiva went online is;
▫ To increase their sales
• The EC Drivers at that time were;
▫ The internet boom has just began
▫ There were a lot of chocolate lovers
▫ There were a lot people who were talking about
Godiva.
5. How Friendly is the Site Usage?
▫ The site loads faster than most sites selling online
▫ The site have Electronic catalogues which gives
the customer the choice to flip to various
chocolates and biscuits they are offering and for
easy navigation
▫ The site offers almost all information about
chocolates and a customer can find every
information he/she needs as far is chocolates is
concerned.
▫ The site is accessible on mobile devices such
mobile phones.
6. The B2B2C Model By Godiva
▫ Godiva runs a business to business to consumer
model which works in the following way;
Corporations are offered an incentive programme
which allows them to shop for chocolates online and
with the help of the contact list of employees or
workers Godiva is able to ship chocolate gifts to
worker or customer the corporation wants to send
chocolates to.
7. Presentation By
• David Offei Obuobi
• With Registration Number :
• 2850208
• Assignment on Managing E-Business
