REGENT UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY                   Managing E-Business Assignment                      ...
TABLE OF CONTENTSNAME OF STUDENT ............................................................................................
POS Machines / Terminals : ............................................................................................. 1...
IntroductionHaving surveyed the Ghana we came across these e-business initiative that really impressedus; the bayGH Web Ma...
- If a buyer wishes to purchase the item, he/she logs in to bayGH and finds the sellers phonenumber. The buyer will then c...
Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves theelectronically enabled transactions bet...
known as Click and Mortar E-Business.Description of Business Process.BayGH provides an online business marketplace offerin...
Customers in the first type seek the lowest price on widely availableElectronic Auctions (E-Auctions) goods or services; c...
Picture: Showing a Personalized page for one of the Users of the siteBuyer on the PlatformLike a seller, a buyer has to cr...
Challenges and RecommendationsBayGH operates a partial E-commerce. To effective digitising their service can be achieved i...
licensed by the National Communications Authority for provisioning of data and internetservices nationwide. K-Net today em...
Products and Services   1. Mobile Top up   2. Mobile wallet   3. Bill Payments   4. Mobile Remittances   5. Micro Banking ...
Key features of the system:      Real-time and highly scalable transaction management system.      Capable of handling u...
requests. This system works on most phones internet browser.Their Business FocusElifegh is a retailing portal and a comple...
The login Page to Retailers PortalPOS Machines / Terminals :e-life Ghana ’s POS terminal comes loaded with our proprietary...
machine. The service is currently available with all banks across Ghana.Some Problems Associated with their Services and R...
ReferencesWikipedia Organisation. (2002 , December 16). Retrieved Febuary 24, 2012, from The       Online Encyclopedae: ht...
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Transcript of "Bay gh(e commerce)"

  1. 1. REGENT UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY Managing E-Business Assignment Group Members NAME OF STUDENT INDEX NUMBER David Offei Obuobi 2850208 Vida Mensah 2840208 3/2/2012A formal Report on two E-Commerce/e-business in a company in Ghana that areinto e-business, either internet-based or non-internet-based e-business i
  2. 2. TABLE OF CONTENTSNAME OF STUDENT ............................................................................................................... iINDEX NUMBER ...................................................................................................................... iDavid Offei Obuobi .................................................................................................................... i2850208....................................................................................................................................... iVida Mensah ............................................................................................................................... i2840208....................................................................................................................................... iIntroduction ................................................................................................................................ 1Baygh (Web Market Place) C2C E-Commerce Model.............................................................. 1 Brief of the Business .............................................................................................................. 1 Contact Information ............................................................................................................... 2 What form of E-Business Are they Operating: ...................................................................... 2 What the nature of Product or Service provided by the site................................................... 3 Description of Business Process. ........................................................................................... 4 Seller on the Platform, ........................................................................................................ 5 Buyer on the Platform......................................................................................................... 6 Description of how deliveries of Service are achieved. ......................................................... 6 Challenges and Recommendations......................................................................................... 7 Conclusion.............................................................................................................................. 7Elifegh.Com (B2B2C2) M-Commerce Model .......................................................................... 7 Technologies and Networks Adopted .................................................................................... 9 Main Technologies Adopted by Elifeghana ......................................................................... 10 SMS .................................................................................................................................. 10 Third party merchant websites (WEB) ............................................................................. 10 Mobile Web Browser (WAP) ........................................................................................... 10Managing E-Business 2A review of Baygh.com and elifegh.com sites
  3. 3. POS Machines / Terminals : ............................................................................................. 12 SMS Vending: .................................................................................................................. 12 Bank ATMs: ..................................................................................................................... 12 Some Problems Associated with their Services and Recommendations.............................. 13 References ............................................................................ Error! Bookmark not defined.Bibliography ............................................................................................................................ 14Managing E-Business 3A review of Baygh.com and elifegh.com sites
  4. 4. IntroductionHaving surveyed the Ghana we came across these e-business initiative that really impressedus; the bayGH Web Marketplace, also referred to as “bayGH” is the identified e-commercemarket place I will used for this assignment. They operate the site http://www.baygh.com andonline and offline payments solutions provider called eTranzact who operates the sitehttp://www.etranzact.com.We have critically review the two companies with concentration on their  background  The companies – brief history, products/service produced, location,  Give the company (ies) website, show a picture of the site.  Defined the e-business activity identified.  Described how the e-business activity that takes place on the website works  If the e-business activity does not take place on the internet, then describe how it takes place on the company’s private networksBaygh (Web Market Place) C2C E-Commerce ModelBayGH Web Marketplace is a service provided by BayGH is an online business marketplaceoffering a web market platform for individual/business sellers and buyers in Ghana andAfrica to sell and trade products and services.Baygh web market was created to help boost buying and selling in the various communitiesof the African Continent. They aim to dominate many African countries to offer such vastcreative ideas which will bring sellers and buyers together.BayGH gives you the opportunity to buy and sell your products/services and unwantedpersonal items online for free, which means your business/products and items are seen allover the African continent and the world. (Icy Network Systems, 2012).Brief of the Business- A seller lists an item on bayGH web marketplace. The seller gives the description and priceof the item. 1
  5. 5. - If a buyer wishes to purchase the item, he/she logs in to bayGH and finds the sellers phonenumber. The buyer will then communicate with the seller, meet at a safe place where thebuyer can make payment for the item and collect their item.- Due to security reasons, bayGH strongly recommends that both seller and buyer meet inpublic places where payment and collection of items could be made safely.Buyers and Sellers are also advised to leave FEEDBACK comment for each other after asuccessful transaction.Receiving feedbacks on bayGH for every successful transaction you make will convinceother people that you are genuine, hence they will enjoy buying from you or selling to you.-The webpage of the Baygh.com:HomeContact InformationIcy Network System (Registered in Ghana. Reg Number: BN-69,786D)PMB, Accra,GhanaE-mail: service@bayGH.comTel: (+233)-24-318-0071What form of E-Business Are they Operating:The type of E-commerce they are operating in this case is the consumer to consumer form ofE-commerce.Managing E-Business 2A review of Baygh.com and elifegh.com sites
  6. 6. Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves theelectronically enabled transactions between consumers through some third party. A commonexample is the online auction, in which a consumer posts an item for sale and otherconsumers bid to purchase it; the third party generally charges a flat fee or commission. Thesites are only intermediaries, just there to match consumers. They do not have to checkquality of the products being offered (Wikipedia.com, 2012).Consumer to Consumer or C2C deals with goods or services among people. The beginning ofthe new economy has helped to generate a very individualistic and independent society.Consumers today no longer rely completely on corporations. They are increasingly looking toconduct their own business transactions through Consumer to Consumer e-commerce.The propagation of Consumer to Consumer business model is evident from the research onsmall businesses, which has doubled in the last decades. With increasing transactionsbetween and amongst consumers, it has redefined the traditional structure of business. Smallfirms and individuals are getting the same opportunity as multi-national corporations. Onewill come across many individuals establishing online organizations that encourages andpromotes Consumer to Consumer type of e-commerce.The most famed and flourishing example of Consumer to Consumer business model is Ebay,that helps facilitates the trade of privately owned items between individuals. Anyone cantrade practically anything at Ebay. Founded in 1995 by Pierre Omidyar, the company hascontinued to develop both in size and popularity. Today, it is considered to be the mostsuccessful Consumer to Consumer e-businesses ever.Some other good examples of Consumer to Consumer e-commerce applications areMonster.com, Seek.com.au and CareerOne.com which mainly focus on services. They offervaluable service to consumers looking for jobs. Employers advertise on these websites andthe potential job seekers get in touch with their organization for an interview.What the nature of Product or Service provided by the siteAutomobiles & Bikes, Books, Comics & Magazines, Building Materials, Business Industrial,Clothing & Accessories, Coins & Currencies, Computers & Networking, Cosmetics, BeautyProducts, Electronics, Furniture, Gaming, Health & Pharmacy, Jewellery & Watches, Music,Phones & Mobiles are some of the products they allow consumers to list.These form of products they provide makes them operates a partial E-commerce system alsoManaging E-Business 3A review of Baygh.com and elifegh.com sites
  7. 7. known as Click and Mortar E-Business.Description of Business Process.BayGH provides an online business marketplace offering a web market platform forindividual/business sellers and buyers in Ghana and Africa to sell and trade products andservices.Baygh web market was created to help boost buying and selling in the various communitiesof the African Continent especially Ghana. They bring sellers and buyers together.BayGH gives you the opportunity to buy and sell your products/services and unwantedpersonal items online for free, which means your business/products and items are seen allover the African continent and the world. The site adapts E-AuctionsAn auction is a competitive process in which either a seller solicits consecutive bids frombuyers or a buyer solicits bids from sellers. The primary characteristic of auctions, whetheroffline or online, is that prices are determined dynamically by competitive bidding. Auctionshave been an established method of commerce for generations, and they are well-suited todeal with products and services for which conventional marketing channels are ineffective orinefficient. Electronic auctions generally increase revenues for sellers by broadening thecustomer base and shortening the cycle time of the auction. Buyers generally benefit from e-auctions by the opportunity to bargain for lower prices and the convenience of not having totravel to an auction siteto “attend” the auction.The Internet provides an efficient infrastructure for executing auctions at loweradministrative cost and with many more involved sellers and buyers (see Kambil and vanHeck, 2002). Individual consumers and corporations alike can participate in this rapidlygrowing form of e-commerce. There are several types of electronic auctions, each with itsmotives and procedures. Auctions are divided here into two major types: forward auctionsand reverse auctions.FORWARD AUCTIONS. Forward auctions are auctions that sellers use as a selling channelto many potential buyers. Usually, items are placed at a special site for auction, and buyerswill bid continuously for the items. The highest bidder wins the items. Sellers and buyers canbe individuals or businesses. The popular auction site eBay.com is conducting mostlyforward auctions.One is to liquidate existing inventory, the other one is to increase marketing efficiency.Managing E-Business 4A review of Baygh.com and elifegh.com sites
  8. 8. Customers in the first type seek the lowest price on widely availableElectronic Auctions (E-Auctions) goods or services; customers in the second type seek accessto unique products or services. Online File W4.3 graphically demonstrates these two types offor-ward auctions.REVERSE AUCTIONS. In reverse auctions, there is one buyer, usually an organization,which wants to buy a product or a service. Suppliers are invited to submit bids. Onlinebidding is much faster than conventional bidding, and it usually attracts many more bidders.The reverse auction is the most common auction model for large purchases (in terms of eitherquantities or price). Every-thing else being equal, the lowest-price bidder wins the auction.Governments and large corporations frequently mandate this approach, which may provideconsiderable savings.Seller on the Platform,For a seller, first a user has create a user account that is if he is not a user already on theirwebsite, this gives the user a chance for the user to either list a product or create an electronicstore which he/she can displays whatever he all she is selling online.The e-store is a personalized page on the website which allows a user on the website todisplay his personal items or operate his own store via the website. This allows users whovisit the website to view sites of other users as if it’s their own website to sell their ownproducts.The site after creating a username allows you to also list your own product and services forsales. The site also gives the chance for a consumer to either auction the product or put on it’son a fixed sale price.Online auctions are one of the fastest growing segments of online business today. Millions ofpeople buy and sell all types of goods on consumer auction sites each year. Although theonline auction business is changing rapidly as it grows, three broad categories of auction Websites have emerged: general consumer auctions, specialty consumer auctions, and business-to-business auctions. Some industry analysts consider the two types of consumer auctions to bebusiness-to-consumer electronic commerce. Other analysts believe that a more appropriateterm for the electronic commerce that occurs in general consumer auctions is consumer-to-consumer or even consumer-to-business (because the bidders at a general consumer auctionmight be businesses but in this case the bidders can be both business and individuals whopatronize the site.Managing E-Business 5A review of Baygh.com and elifegh.com sites
  9. 9. Picture: Showing a Personalized page for one of the Users of the siteBuyer on the PlatformLike a seller, a buyer has to create a user account to be able to view detailed informationabout listed products as well to be able to contact the owner, when a buyer spots a producthe/she is interested in; he/she proceeds to buy the product, an email is then sent the users mailwhich contains a link to view the sellers contact information which he can use to contact theseller physically to conclude what they have started online.Description of how deliveries of Service are achieved.Delivery of service on the site is partially done online and the rest concluded physically.Sellers and buyers can negotiate to sell finally off the site and they act as just the medium ofmeeting. Because bayGH eliminates middlemen and lowers barriers to buying and selling,people in Ghana and all over Africa can sell hand-made goods directly and inexpensively to amassive global audience. This brings new economic opportunities to developing areas andincreases cultural understanding between populations.Managing E-Business 6A review of Baygh.com and elifegh.com sites
  10. 10. Challenges and RecommendationsBayGH operates a partial E-commerce. To effective digitising their service can be achieved ifthey don’t only allow customers to view information about the product and then contact theseller to finish with the deal; they should intermediate in the process of buying and selling tillthe buyer is able to receive the goods.Secondly, they should operates Electronic payment and E-Wallet systems so as both buyerscan pay for items they are interested and Sellers can receive money for their items sold. Thiswill not only increase their day to day activity but also will fetch them revenue because theycan take a commission from all sales activities.One other thing, I recognised on their site is that the site is dormant and most items listedwere all done in 2009, 2010, this means that they are not promoting the site enough to drivetraffic to the site and they can do so by using affiliate marketing programmes, socialmarketing and search engine optimization (SEO).ConclusionThe BayGH operates a marketplace for sellers and buyers to meet; they allow sellers to listand buyers to auction for the prices of the Goods. This is what can be classified under E-commerce as Consumer to Consumer (C2C) e-commerce model. And in the situation wherethe business process cannot be fully made online it is termed partial play or Click and Mortar.Elifegh.Com (B2B2C2) M-Commerce Modele-life Ghana is a Business to Business (B2B2C) venture promoted by K-Net, an undisputedleader in communication and networking industry. They offer services both offline and onlineusing several mobile commerce technologies.e-life Ghana is a brand promoted by K-Net which has got pretty large business presenceacross West African region for various business activities including the managed and internetsolutions for many Banks, Telecom operators and other categories of prestigious customers.K-Net started out as KCS Ltd, in 1996 which was specialized on supplies, installation andmaintenance of computer hardware systems and accessories. Since 1999 K-Net is fullyManaging E-Business 7A review of Baygh.com and elifegh.com sites
  11. 11. licensed by the National Communications Authority for provisioning of data and internetservices nationwide. K-Net today employs over 200 personnel and is present in several WestAfrican countries.K-Net is the one stop shop for all managed network and internet solutions within the WestAfrican sub-region, using different products according to the needs, peculiarities, preferenceand location of clients. We tailor specific solutions for you and manage your network as wellas the internet access.Home page of elifegh.comAccreditations from many reputable manufacturers have enabled K-Net Ltd to create acomprehensive yet flexible portfolio of solutions. With our networking expertisecomplemented by our proficiency in sales, design, installation and maintenance, leadingManufacturers - such as those below - trust us time after time to facilitate distribution of theirproducts and services.Managing E-Business 8A review of Baygh.com and elifegh.com sites
  12. 12. Products and Services 1. Mobile Top up 2. Mobile wallet 3. Bill Payments 4. Mobile Remittances 5. Micro Banking services 6. Value added services such as Additionally Many web based services are provided by us, like Railway booking, Air travel tickets, Bus ticketing, Movie tickets & Utility Payments.Technologies and Networks Adoptede-life Ghana provides a fast, convenient, safe and inexpensive way to transfer money usingyour personal mobile phone. e-life Ghana lets you send or get money from a loved one orfriend, instantly when they need it most. Paying your utility bills and recharging your mobilephone are just a few of the exciting possibilities of using e-life Ghana . As the first mobilepayment service created exclusively for the mobile phone, e-life Ghana works on any mobilephone and with any wireless carrier to provide consumers the security and convenience ofmobile payments.e-life Ghana uses a proven, secured and reliable payment transaction platform that iscurrently deployed in several countries. The robust transaction engine interacts with variousdevices: mobile phones, ATMs, third party merchant network systems, prepaid platforms, billpayment systems, and various other service providers.At the core of the system is a core application and payment system running in a secured andhighly scalable, industrial strength servers. It provides streamlined authentication,authorization, wallet and payment services to consumers and value-added business partnerslike leading banks, mobile operators, utility companies, merchants, and event organizers. Itserves as a major hub for businesses and consumers alike to transact and settle paymentsconveniently.Managing E-Business 9A review of Baygh.com and elifegh.com sites
  13. 13. Key features of the system:  Real-time and highly scalable transaction management system.  Capable of handling un-banked customers, increase efficiency on payment process and collections.  User-friendly interface for customers, administrators, and business partners.  Specialized interface with external systems that give the business partner the ability to extend data services to its current and prospective customers.  For the mobile operators, provides a reliable real time prepaid e-Top up solution without the production of expensive physical prepaid cards or vouchers.  Allows real-time point-to-point payments and funds transfer with instant confirmation & transaction updating at the service providers system.  Complies with stringent banking operation and audit requirements.  Provides a dynamic platform for merchants and financial institutions to cross sell and market products to prospective customers.  Choice of payment options viz. cash, debit or account transfers.  Clear and easy-to-use report interface for consumers and business partners.Main Technologies Adopted by ElifeghanaSMSThis option is simple and convenient for all users. You can use e-life Ghana with the mostbasic mobile phone by sending an SMS to. e-life Ghana Application. The e-life GhanaApplication represents the easiest way to use e-life Ghana.Third party merchant websites (WEB)You just need to login on the website of the third party merchants who are integrated with e-life Ghana system online and can use the products available on the website of thesemerchants.Mobile Web Browser (WAP)Elifegh offers the ease and convenience of their Applications but with no download, onesimply use his phone to access the Wireless Application Protocol (WAP) With similarfeatures to the e-life Ghana Application, WAP takes users step-by-step through all transactionManaging E-Business 10A review of Baygh.com and elifegh.com sites
  14. 14. requests. This system works on most phones internet browser.Their Business FocusElifegh is a retailing portal and a complete pilot for mobile top-up, microfinance and otherproducts which are ideal for banks and service providers who wish to attract more foot-fallsin their business and increase revenue by e- life partners.  Banks and Insurance service providers.  Telecom operators.  Merchant partners like Non- banking financial companies and other categories.  Channel partners like post office, oil marketing companies and non-conventional stores.Delivery ProcessElectronic distribution on Mobile, websites, third party or direct e-life Ghana merchantoutlets. e-life Ghana’s POS terminal or Web Connect comes loaded with proprietary softwarethat enables any Retailer to perform transactions-both online as well as offline. Third partydelivery on website, SMS, ATM, Bank branches,Delivery Medium Internet, SMS & BankATM , Web Vending/Internet Vending:Retailers with internet connections (like cyber cafes) can subscribe to their propriety product(PC client and web client) to sell thier services through their net connected PCs. All one needto do is to install our pc client on the retailers net connected PC and he can start off.Alternatively, one can also access elifegh web client to use/sell their services online.Managing E-Business 11A review of Baygh.com and elifegh.com sites
  15. 15. The login Page to Retailers PortalPOS Machines / Terminals :e-life Ghana ’s POS terminal comes loaded with our proprietary software that enables anyRetailer to perform transactions-both online as well as offline. The retailer can downloadprepaid PINS in bulk with a single telephone call and then can sell it offline as per therequirement. The PINS remains stored in the memory and are invisible and secure till printedout for sale.SMS Vending:To provide prepaid services through small and residential entrepreneurs, who do not haveeasy access to a telephone line. e-life Ghana, also has a product (SMS client) to cater to itsconsumers through this non-traditional channel. Any person with a mobile handset canregister with them as a retailer to sell our services/products through SMS. The retailer willhave to SMS them the request for the prepaid PINs which will be sent back on the retailermobile phone through return SMS.Bank ATMs:This convenient service enables a customer to recharge his prepaid mobile on an ATMManaging E-Business 12A review of Baygh.com and elifegh.com sites
  16. 16. machine. The service is currently available with all banks across Ghana.Some Problems Associated with their Services and RecommendationsIssues about security are the main challenge or problem associated with their businessactivity. Users of mobile-payments and such online payments solutions are most concernedabout their security on the sites and on the applications as whether someone somewhere is notphishing, their pins and other details. But the site and their applications as indicated earliertheir systems are highly secured against all forms of security threats.I found out they are not doing much in terms of marketing and promotions of their sites, thelast time the site was updated was in 2010, though they claim they have a lot of customers,One may wonder why they don’t update the site. They don’t have any company profile onlinked in, facebook, twitter which has become one of the best platforms for businesspromotions in the online business industry.I strongly recommends that they embark on massive both online and offline marketingactivities to sell the site and their services in general. Facebook has become a platform formarketing and advertising and hence they can embrace it for their advertisement andmarketing activities. The site should be updated frequently to ensure that security of users areensured.Managing E-Business 13A review of Baygh.com and elifegh.com sites
  17. 17. ReferencesWikipedia Organisation. (2002 , December 16). Retrieved Febuary 24, 2012, from The Online Encyclopedae: http://en.wikipedia.org/wiki/E-commerceWikipedia Organisation. (2009, June ). Retrieved February 24, 2012, from The Online Encyclopedae: http://en.wikipedia.org/wiki/Customer_to_customerIcy Network Systems. (2012, Jun 24). Retrieved Febuary 24, 2012, from BayGH Web Site: http://www.bayGH.comElifeGh. (2011). About Us. Retrieved June 20, 2012, from elife Ghana Main Website: http://www.elifegh.com/index.htmlManaging E-Business 14A review of Baygh.com and elifegh.com sites

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