2012 market presentation
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2012 market presentation

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Market information for Community News Group of Dayton. These newspapers:...

Market information for Community News Group of Dayton. These newspapers:
Xenia Daily Gazette, Fairborn Daily Herald, Beavercreek News Current, Sugarcreek-Bellbrook Times, Kettering-Oakwood Times, Centerville-Washington Twp. Times, Springboro Sun, Englewood Independent, Huber Heights Courier, Vandalia Drummer News

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http://xeniagazette.com 273
http://communitynewsdayton.com 163
http://fairborndailyherald.com 85
http://beavercreeknewscurrent.com 38
http://bellbrooktimes.com 17
http://www.xeniagazette.com 4
http://www.fairborndailyherald.com 2
http://www.beavercreeknewscurrent.com 2
http://www.bellbrooktimes.com 2
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2012 market presentation 2012 market presentation Presentation Transcript

  • Area DemographicsC ommunity News Group of Dayton
  • Market Summary
  • Greene County
  • Greene County4 Newspapers, 4 websites to serve advertisers. Online at: www.xeniagazette.com Online at: www.fairborndailyherald.com Online at: www.beavercreeknewscurrent.com Online at: www.bellbrooktimes.com
  • Montgomery County
  • Montgomery County6 Newspapers, 5 websites to serve advertisers. Online at: www.centervillewashingtontimes.com Online at: www.englewoodindependent.com Online at: www.hhcourier.com Online at: www.ko-times.com Online at: www.springborosun.com Online at: www.vandaliadrummernews.com
  • Fairb orn Occupied Households - 10,556 Kett ering B eavercreek Readership - 11,008 Cent er ville B ellbr ook Distribution - 4,403 Springb oro Reach - 41% Xenia, Ohio Zip Code - 45385People Labor Force QualityPopulation 25,719 Bachelor Degree or higher 3,222Labor Force 12,208 High School Degree or higher 18,897Job Growth (200-2011) -7.1% Bachelors Degree or higher 34.49%Median Age 35.8 High School Degree or higher 88.79%BudgetsHome Value $98,700 White Collar 44.49%Household Expenditures $45,556 Blue Collar 55.69%(Avg)Household Income $39,796(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 14,306 Readership - 4,013 Distribution - 1,605 Reach - 11.2% Fairborn, Ohio Zip Code - 45324People Labor Force QualityPopulation 32,352 Bachelor Degree or higher 4,240Labor Force 17,482 High School Degree or higher 16,270Job Growth (200-2011) .6% Bachelors Degree or higher 21.8%Median Age 31.3 High School Degree or higher 83.7%BudgetsHome Value $111,800 White Collar 43.5%Household Expenditures $45,445 Blue Collar 56.5%(Avg)Household Income $39,303(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 17,590 Readership - 11,399 Distribution - 4,071 Paid Single Copy 575 Mailed to High Demographic Non-subscribers 3,496 Beavercreek, Ohio Reach - 23% Zip Code - 45430, 45431, 45432People Labor Force QualityPopulation 44,064 Bachelor Degree or higher 12,173Labor Force 23,688 High School Degree or higher 20,318Job Growth (200-2011) 16.1% Bachelors Degree or higher 42.9%Median Age 40.4 High School Degree or higher 71.6%BudgetsHome Value $178,100 White Collar 62%Household Expenditures $72,505 Blue Collar 38%(Avg)Household Income $73,918(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 3,415 Readership - 5,760 Distribution - 2,057 Paid Single Copy xxx Mailed to High Demographic Non-subscribers xxx Bellbrook, Ohio Reach - 60% Zip Code - 45305People Labor Force QualityPopulation 8,759 Bachelor Degree or higher 2,888Labor Force 3,885 High School Degree or higher 4,365Job Growth (200-2011) -7.0% Bachelors Degree or higher 40.6%Median Age 40.4 High School Degree or higher 93.8%BudgetsHome Value $162,600 White Collar 52.2%Household Expenditures $66,088 Blue Collar 47.8%(Avg)Household Income $72,106(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 5,539 Readership - 10,668 Distribution - 3,810 Reach - 68.8% Englewood, Ohio Zip Code - 45322, 45313People Labor Force QualityPopulation 13,465 Bachelor Degree or higher 2,065Labor Force 6,905 High School Degree or higher 8,144Job Growth (200-2011) -0.9% Bachelors Degree or higher 23.34%Median Age 42.1 High School Degree or higher 92.05%BudgetsHome Value $129,200 White Collar 55%Household Expenditures $51,360 Blue Collar 44%(Avg)Household Income $50,087(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 14,638 Readership - 11,900 Distribution - 4,250 Reach - 29% Huber Heights, Ohio Zip Code - 45424People Labor Force QualityPopulation 38,101 Bachelor Degree or higher 5,214Labor Force 19,971 High School Degree or higher 23,064Job Growth (200-2011) -7.0% Bachelors Degree or higher 20.56%Median Age 37.3 High School Degree or higher 90.95%BudgetsHome Value $114,900 White Collar 54%Household Expenditures $51,623 Blue Collar 46%(Avg)Household Income $55,534(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 6,489 Readership - 6,222 Distribution - 2,222 Reach - 34% Vandalia, Ohio Zip Code - 45377People Labor Force QualityPopulation 15,095 Bachelor Degree or higher 2,138Labor Force 7,706 High School Degree or higher 8,822Job Growth (200-2011) -4.9% Bachelors Degree or higher 21.3%Median Age 41.3 High School Degree or higher 87.89%BudgetsHome Value $135,400 White Collar 51%Household Expenditures $52,057 Blue Collar 49%(Avg)Household Income $49,539(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • North 4 - Paper Buy Worksheet
  • Occupied Households - 23,101Readership - 14,451Distribution - 5,161 Paid Single Copy 855 Mailed to High Demographic Non-subscribers 4,306 Centerville, OhioReach - 22% Zip Code - 45458, 45459 People Labor Force Quality Population 51,431 Bachelor Degree or higher 18,132 Labor Force 28,611 High School Degree or higher 36,054 Job Growth (200-2011) -6.2% Bachelors Degree or higher 47.82% Median Age 46.9 High School Degree or higher 95% Budgets Home Value $177,300 White Collar 60% Household Expenditures $60,793 Blue Collar 39% (Avg) Household Income $68,201 (Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 28,881 Readership - 20,017 Distribution - 7,149 PAID Single Copy 650 Mailed to High Demographic Kettering, Ohio Non-subscribers 6,499 Zip Code - 45419, 45429, Reach - 25% 45420, 45440People Labor Force QualityPopulation 65,351 Bachelor Degree or higher 11,276Labor Force 35,069 High School Degree or higher 24,035Job Growth (200-2011) -0.9% Bachelors Degree or higher 27.71%Median Age 42.0 High School Degree or higher 88.63%BudgetsHome Value $261,000 White Collar 55%Household Expenditures $51,360 Blue Collar 44%(Avg)Household Income $53,588(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • Occupied Households - 4,185 Readership - 4,928 Distribution - 1,825 Reach - 43.6% Springboro, Ohio Zip Code - 45066People Labor Force QualityPopulation 12,380 Bachelor Degree or higher 3,240Labor Force 6,233 High School Degree or higher 7,218Job Growth (200-2011) 30.6% Bachelors Degree or higher 41.9%Median Age 34.1 High School Degree or higher 93.4%BudgetsHome Value $171,300 White Collar 58%Household Expenditures $75,556 Blue Collar 41%(Avg)Household Income $72,316(Median) Source: US Census 2010, City-Data.com, nationalrelocation.com
  • An Emphasis on QUARTERLY Special SectionsACRES AgricultureIN Your PRIME SeniorsWomen TODAY WomenALL ABOUT KIDS FamiliesHome Improvement Home OwnersHealthy Living Active 20+Guide to Higher Learning – Your Career 18+Football and Basketball TABS Teens, Families
  • Additions to Editorial Content:Religious News, by community, in every publicationOut and About” … covering dining, music, arts and Calendar of Events for the Dayton are into all Greene County newspapers on THURSDAY, as of July 2012.INSIDE NASCAR every week from June through November on Thursday.