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UPA Israel event 2011 – Dudi Peles
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UPA Israel event 2011 – Dudi Peles


Dudi Peles's talk on "Gamification and Usability" at UPA Israel's 2011 event

Dudi Peles's talk on "Gamification and Usability" at UPA Israel's 2011 event

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  • 1. Gamification and Usability Things UX Designers can learn from a Game Designers
  • 2. About MeFounder of Jivy & Playful SharkAdvisor & Mentor for startupsTeacher : Biet Berl, HITPhD student: STS @ Bar IlanBlog: www.dudipeles.comMail: dudipeles@gmail.com
  • 3. The next 30 minutes Games, Fun,Gamification & Usability The Conflicts Theory of game Questions design for UX Designers
  • 4. During the presentation when yousee a game you recognize, write it down. At the end of the presentation a valuable reward will be given tothe one who recognized the most games
  • 5. Games, Fun, Gamification & Usability
  • 6. Meet Johan Huizinga…The Founding Father of Cultural History and the inventor of the magic circle
  • 7. The Magic circle = A Game has no effect on real life
  • 8. A Game can change the course of the whole universe
  • 9. A Game can cover up almost anything
  • 10. Huizinga was wrongGames change lives byturning things to fun
  • 11. Games are designed to maximize fun For the past 40 years game designers turned fun making into science
  • 12. So we know…Games affect lifeGames are funPeople have mastered the art of making funWhat now?
  • 13. GamificationThe concept that you can apply the basic elements that make games fun and engaging to things that typically arent considered fun
  • 14. Examples
  • 15. Usability• More efficient to use• Easier to learn / Learnability• Intuitive• Memorability• Consistency• User-centered design• Keep it simple, Stupid
  • 16. UsabilityNo one is talking about
  • 17. Why do we need to make things fun?• Emotional connection with site / product• Fun allows learning• Fun creates a positive attitude• Just because its fun
  • 18. If you know how, you can turn anything in to funFun and theme are not correlated (Game based marketing - Gabe Zichermann)
  • 19. Theory of game design for UX Designers How to design user experience like a game
  • 20. Clarification Cosmetic Game Elements Adding GamesIntegration Game Knowledge & Mechanics…
  • 21. Its all about Player centered design
  • 22. Lesson No 1: FLOW
  • 23. A site or app can feel like working in McDonalds or working in Apple
  • 24. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27%Why do people enjoy games ? Bartle’s Test
  • 25. Lesson No 3: Game Mechanics
  • 26. Status is the most important thing people play or live for. Status is more important morevaluable then cash. Spending cash is just a way to show off your status. Status
  • 27. Points
  • 28. Leader board
  • 29. Achievements
  • 30. Goals
  • 31. The ConflictsBut that’s not useable at all?
  • 32. Efficiency <=> Skills Improvement “FLOW and Skills Improvement are not efficient or simple” “I don’t want my user to need skills to use my site, it should be completely intuitive”Building a skill is fun Most application can benefit form building a skill
  • 33. Consistency <=> Uncertainty “For a game to be fun there has to be some level of Uncertainty”Uncertainty doesn’t have to influence the main process
  • 34. Serious Business <=> Fun“This is serious business, not a game…” Games are Serious Business
  • 35. You convinced me, now what?• Learn more about game design and Gamifiaction (links at the end of the presentation)• Use professional game designers to help you design user experience – Each year 30 game designers finish training – There are tens of private game design studios in Israel
  • 36. Who have more then 15 games ?
  • 37. Video Game Master
  • 38. More about Gamificationhttp://gamification.co/ http://gamification.org/wiki/Encyclopedia
  • 39. Books
  • 40. Videos
  • 41. Thank youFor more detail see:www.dudipeles.comOr just send a mail to:dudipeles@gmail.com