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  • 1. Website design companies : Part IWebsite design - the perfect home pageCongratulations! By purchasing your own piece of cyberspace you have confirmed yourself as a seriousinternet marketer.Before you delve into the joys of your cpanel it is time to sit down with a piece of paper and plan youronline shop window.What exactly is your site about? Who is your target visitor? What will they be looking for that you cansupply? Write these fundamentals down at the top of the page.If you were looking for your site, what would you do? It is likely you would start with a search enginesuch as Google or Yahoo so I suggest you do just that. Type your website design companiess in and dosome research on your competition. What do you like about their site? What made you want to leavein a hurry? This is a valuable yet free education into what makes a successful website.Some sites look like a parking place for ads. It can be very hard to find what the site can offer as anycontent is burried under advertising. First impressions are vital - one click of the back button and yourvisitor is gone for good. If all that fills your browser window is a large header graphic and some ads thenwould you bother scrolling down to see more? Worse still, imagine one of those ads offers just whatyou were looking for - you would click away without even remembering the rest of the site was there.Im all for adding income streams such as Adsense to your site but limit the advertising on your homepage to some discreet links near the bottom of the page. If your website visitor has read down to thebottom of the page and not found what they were looking for then certainly offer them somealternatives but dont hurry their departure.It may seem pessamistic to think about your visitor leaving when they have only just found your site butdont miss any opportunity to encourage them to return. Make sure you have a simple signup form onyour home page and offer visitors something useful. This may be a newletter to keep them informed ofyour latest offers or an ecourse, for example. This is the only circumstance when a pop-up may beappropriate on your home page.
  • 2. What is your target visitor looking for? If they are shopping around for the best price on something thenthey could probably care less about me. If you are offering a service or a business proposition howeverthen this is a critical area for your consideration. You will want a welcoming head and shoulder photo ofyourself with your name and contact details in plain view. If your visitor wants a good deal then yourhottest offer will take this pride of place.Is a picture worth a thousand words? If you are offering a graphic design service then by all meansknock yourself out. If not then carefully consider how hard every image is working for you. Graphics aregreat for window dressing a site and making it more appealing. Graphics can also slow down yourpages load time. Have you ever given up when a page was too slow to show? Do you care that theremay well have been a fantastic visual feast if you had waited longer?Back to your piece of paper and work out where you want your visitor to go next. Try and keep the linksfrom your main page at 5-10 only. There is such a thing as too much choice and too many options cangive the impression that little of your site will offer what your visitor really wants. Would you spend timereading through lots of options when it is easier to click away and start again with another of the 8billion sites competing for your attention? Not only are fewer links less confusing for your visitor butagain less links mean a faster load time for your page. Work out the logical groups for your sitesinformation then link to these group menus from your home page.What is the colour scheme for your site? Do you want something vibrant to inspire action? Are calmingpastels that instill confidence closer to your goal? You will want to keep within a simple palette ofcolours thoroughout your site so it does not seem disjointed so consider your site livery carefully.Does your shop window invite customers in off the street? Does it look like a classy establishment or aflea market? Keep your homepage clean, clear and simple and it will welcome website visitors into yoursite.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
  • 3. Website design companies : End of Part IWebsite Design: Boost the Look and Feel of your WebsiteFor communication, promotion and selling, internet and website are the two most effective andrelevant medium today.Websites are representingenterprises these days. When communication, information dissemination and marketing can be madethrough websites, then everyone will try to make their websites acquire a unique place in design,usability appearance and in search engine visibility. There are large numbers of website designingcompanies today, yet how many of them are meeting the requisite criteria, need to be studied.If your primary objective is to do e-business or internet marketing through your website then this articlewill help you making an effective website.Whether you are required to make a basic business website toinform about your company, product and competitiveness, then a tailor made website design can carrythe information, in an appropriate way. Your website should work as a loyal representative to thepotential buyers who will prefer to start dealing with you seeing your website.You can reflect yourobjective as well as what you are through your website.Your website should have a balanced yetattractive graphics and text contents to ideally represent your company.Web designers, Content writers and Web Developers are three vital positions for a websitedevelopment firm and for the business organizations that develop websites by setting up anindependent web development unit. Since the graphics of your website attract online visitors to yourwebsite,content should make them feel getting solid,stable and reliable services from you.If you haveoption selling online then you should take care of an easy navigation and simple steps to complete thebuying process.When outsourcing website designing comes into your consideration then there are competent webdevelopment firms who can offer you entire services from web designing, content writing, SearchEngine Optimization, to including additional features to your website as per your instruction.Usually webdevelopment and internet marketing firms keep them updated about latest products and processesrelating to website design and development. These offshore website design and development firmsprovide services within the given time period.
  • 4. If you have website for internet marketing and that does not generate leads for your business then youmay consult an internet marketing company.In web development firm you can also find internetmarketing professionals.How to design a SEO friendly website by which it comes first in searching can beguided by an internet marketing company.The design, content will be made in a search friendly way.Make sure your website is navigation friendly, not used heavy images, graphics, different imagebackground in different part of the page, and consider the importance of using JavaScript. Appearance,usability, information availability and information accessibility are four crucial parts of a website whichare interrelated and none should be ignored.The role of a web designer is not only to put color and make graphic or flash work on the website butalso to ensure a beautiful, and a justifiable appearance of the website.On the other hand content writer,SEO professional and web developer strive to make the website not only informative and SEO friendlybut also justify the objective of developing website.If you are curious about website design feel free contact us.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Website design companies : End of Part IIWebsite DesignAs more and more businesses depend partially or fully on their online presence to sell their productsand services, website design is gaining more and more importance. A business’ website serves as itsdisplay window and, like a good or bad display window, can automatically draw customers to take acloser look or turn them off with one glance. Maximizing your website to look great, be user friendly,efficient and have a speedy loading time is therefore of utter importance.
  • 5. As answer to businesses’ need for a good website and other web services, IT companies providingcustom web design services are cropping up.Web development is however evolving in such a fast pace with hundreds of technologies involved thatmany small web design companies in the US find that they cannot handle all the job orders. Because ofthis, more and more web design companies in the US are actually relying on outsourcing to handle theload and cut their expenses at the same time. Without access to the manpower, skills and expertiseprovided by outsourcing, many web design companies will find themselves unable to take on manyprojects and contracts resulting to a significant loss in revenue.Web design and development companies can handle outsourcing two ways. One way is to set up abusiness with US manager but with all the other labor fully outsourced. Another way is to simplyoutsource projects or specific parts of projects that might pose as a problem for the company or that thecompany couldn’t handle because of its present workload. However, much a company depends onoutsourcing, one thing is for sure, it is that the company gets to save money whenever they outsource.Web designers in the US cost around $75 to $125 per hour. Outsourcing saves lots of money since therates are usually on a per job or per page basis instead of an hourly basis. This per job and per page basisusually includes all the custom graphics design, animations, editing, enhancing, Java applets, and otherfeatures needed. This is a big deal since specialized jobs in the US will entail additional expense. Forexample, in the US, paying a graphics expert can cost as much as $80 per hour.Now, if a client wants to have some flash animation on his website it could cost up to a few hundreddollars just to create that one animation. This will increase the project expense and thus be anadditional cost to the company’s’ customer. On the other hand, US based companies can save as muchas 80% on labor costs when it is fully outsourced. This is possible since salaries in the countries wherejobs are outsourced are usually dismally low compared to salaries in the US so that, even what is seen ascheap labor to US businesses is seen as a good paying job by the designers. This is important since beingsatisfied with the compensation affects the quality of work. Not only can businesses expect low costs inoutsourcing but quality work as well.Another advantage of outsourcing is the additional business control it provides. Although cost is still themain benefit of outsourcing, an increased control and a marked increase in business processes is veryimportant. An Accenture survey of more than 800 American and European executives show that there isan improvement in business processes in as early as the first day of outsourcing with the levels of
  • 6. control increasing over a period of time. Improvements were most notable in the areas of ability to plan,operational reliability, and rapidity of implementation of new strategies. Outsourcing works because itbrings with it a wider range of experience and more insights to get the job done efficiently and well.Many US companies choose to outsource their business to India and other Asian countries as well as tosome European countries. However, outsourcing to South American countries like Colombia andVenezuela, though not yet as popular as India, are gaining popularity and are proving to be moreadvantageous for many businesses.The first benefit of outsourcing to Colombia and Venezuela is the cost. Cost is the very reason whybusinesses choose to outsource. Although it is already proven that outsourcing to India is way cheaperthan hiring US based IT companies to do the job, it is actually even cheaper to outsource in Colombia.According to David E. Gumper, a managed developer in India costs as much as $3200 per monthcompared to $1000 per month in Colombia. The large discrepancy in cost for a managed developer isproof enough that outsourcing in Colombia and other South American countries is more cost effective.Note however, that the rates quoted above were for 2004 and both are expected to have increased bythis year. If Colombia is cheap compared to India then undoubtedly Colombian rates are almostincomparably cheap compared to that of US rates. Saving a few thousand dollars is a big deal especiallyfor start up businesses since the money saved can go to other capitalization needs.Another advantage of outsourcing to Colombia and Venezuela are the countries time zone. Of course, aUS based company will have a nearer, if not the same time zone as your business. However, if youdecide to outsource to Asia, the time zone difference is very pronounced with as much as a 13-hourdifference. Though time zone difference does not affect the quality of work, it can affect communicationbetween you and your web developers. Being on the same time zone makes it easier to contact eachother during business hours so that issues can be easily talked about, addressed, and solved before theyturn into problems.It is advised to never ever outsource to a company that exhibits poor English skills – both spoken andwritten. Remember that the Internet depends mostly on written communication so it makes no sense tohire a company to do your website and end up having to edit everything in the content. Even if theproject you outsource is only graphical, good English skills are still necessary to ensure that theyunderstood the instructions well to avoid the hassle of revisions in design. Since most Colombians andVenezuelans speak perfect English, this shouldn’t pose as a problem.
  • 7. Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Website design companies : End of Part III