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Ed Weatherall


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Ed Weatherall #ogilvychange lab day

Ed Weatherall #ogilvychange lab day

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  • 1. The Big Five Openness How open to new experiences, artistic interests, abstract thought Closed: 31% Open: 69%
  • 2. The Big Five Conscientiousness How organised, diligent, competent, dutiful, achievement striving Unconscientious: 47% Conscientious: 53%
  • 3. The Big Five Extraversion How outgoing, gregarious, high activity, positive emotion from high activity Introverts: 40% Extravert: 60%
  • 4. The Big Five Agreeableness How ‘warm’, tender minded, sentimental, trusting, modest and to some extent friendly Disagreeable: 45% Agreeable: 55%
  • 5. The Big Five Neuroticism How anxious, tendency towards depressive thought, vulnerability, even hostility is predicted by this Emotionally stable: 35% Neurotic: 65%
  • 6. Ogilvy Lab Day Attendees busy people, with short attention spans who like things to be dramatic and emotional
  • 7. Prone to abstract thought and extremely open to new experiences
  • 8. They find the miracle of childbirth pretty amazing. Sales People They don't like being on their own, won't just sit back and listen.
  • 9. Likely to go running after an argument. Account Managers Practical thinkers and good listeners. They're comfortable in social situations, but are happy to be on their own.
  • 10. At a party, they're the ones telling the jokes. Client Marketers Logical thinkers who like to take the driving seat.
  • 11. If something breaks, they go to find the instructions. Planners Practical thinkers who enjoy their own company.
  • 12. Likely to turn up late, and get angry when things don't go their way. Creatives Abstract thinkers who feel inspired when they're alone.
  • 13. Girls drink pints and boys wear makeup
  • 14. The Evolution of The New Me In evolutionary terms, we began as physical organisms, single cell creatures responding to simple stimuli. At this point we were purely physical.
  • 15. The Evolution of The New Me …and zooming through evolution a few billion years we arrived at an aware and feeling being
  • 16. The Evolution of The New Me …and more recently, another part of us has appeared – our digital me
  • 17. The Evolution of The New Me In the last 12 months, we have seen an explosion of new technologies linking the physical and digital self – Quantified Self. Clever devices designed to process physical data
  • 18. The Evolution of The New Me VisualDNA is a technology that connects our digital being with our emotional self.
  • 19. The Evolution of The New Me We enable connections for a more complete relationship between all aspects of ourselves with the potential of making the digital world more real and a more complete representation of our true self.
  • 20. Edward Weatherall Client Director T: 020 7749 0219 / M: 0771 509 1536 @edweatherall