1. 1

2. David L. Loudon & Albert
J. Della Bitta (1948:6)
2

3. James F. Engel, Et. Al.
(1968:8)
3

4. Gerald Zaltman Melanie
Wallendorf (1979:6)
4

5. 5

6. 6

7. Kebutuhan Menurut David McClelland
7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18