Yandex at a Glance Vladimir Gorovoy

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Яндекс, презентация на Владимир Горовой за SEO конференция 2014

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  • Yandex at a Glance Vladimir Gorovoy

    1. 1. 1
    2. 2. 2 History
    3. 3. 3 61.9% search market share in Russia1 Search Leader 460,000 advertisers in 20133 57% online ad market share4 Leading Online Advertising Platform 66 MM unique visitors per month in Russia2 #1 Internet Destination $1,207 MM Revenues5 in 2013 (+37% yoy) $531 MM Adj. EBITDA6 in 2013 (+32% yoy) Largest Russian Internet Business 1 Source: Liveinternet, February 2014 2 Source: comScore, January 2014 3 Source: Company Information, FY 2013 4 Source: AKAR for 2013, adjusted for commissions 5 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 2013 6 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 2013 Adjusted EBITDA is EBITDA before share-based compensation Yandex at a Glance
    4. 4. 4 Key Investment Highlights Local Champions Can Win in Search Yandex
    5. 5. 5 Key Investment Highlights (launched 1997) (launched 2001) (launched 1999) 1. As of February 2014, Liveinternet.ru 2. As of February 20124, CNZZ.com 3. As of December 2012, comScore Russia China South Korea YandexGoogle Others Baidu Google Others Others Google Naver Local Champions Can Win in Search 6227 11 6 58 2 40 46 23 31
    6. 6. 6 3 global search engines
    7. 7. 7 Key Investment Highlights 1. As of February 2014, Liveinternet.ru 2. As of February 20124, CNZZ.com 3. As of December 2012, comScore #1 search in Russia Share of Searches1 1 Source: LiveInternet.ru, February 2014. Search traffic reflects Russian users to Russian websites and includes desktop and mobile Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 8% 6% 21% 60% 61.9% 27.2% 8.1% 1.0%
    8. 8. 8 Core Services created by Search Leaders beyond Search
    9. 9. 9 Bigger than any TV channel 01.01.14
    10. 10. 10 One Of The World’s Top Internet Properties Top 10 Web Properties in Russia (MM Users) Source: TNS-Russia, Feb 2013
    11. 11. 11 Yandex Portal The gateway to the Russian internet Maps News Mail Traffic Jams TV listing Analytics tool Weather Yandex.Money Compariso n shopping Auto Jobs
    12. 12. 12 Yandex.Traffic The unique service supported by users themselves
    13. 13. 13 Yandex.Taxi 2,000 cabs online at any given seconds 300,000 downloads for iOS and Android 12 minutes to reach a client via traffic Revenue share model (to be featured)
    14. 14. 14 Yandex.Money 100,000+ payments processed daily for 3,500+ merchants Trusted secure prepaid payment solution 100,000+ top up points all over the‐ country Mobile wallet for iPhone and Android Russia, Ukraine and Kazakhstan Yandex.Money users 16 000 000 New accounts daily 10 000
    15. 15. 15 Yandex.Market Monthly audience 20 million unique visitors, daily audience – 1,9 million Over 14,500 online stores with more than 59 million offers
    16. 16. 16 Yandex.Maps: panoramas from water
    17. 17. 17 Yandex.Maps: panoramas from air
    18. 18. 18 Yandex: More Than a Website
    19. 19. 19 Local Focus and Understanding Russia/CIS is our “Backyard” 1,400 different territories for YandexRussia + Ukraine + Kazakhstan + Belarus
    20. 20. 20 Local Focus and Understanding Locally-relevant Content and Services Search Verticals Maps/Traffic Street Views Images Videos Music Goods Blogs …
    21. 21. 21 Yandex.Turkey – Translocal Approach
    22. 22. 22 Interesting Use-Cases Of Yandex Platform Search tool service for retrieving Large Hadron Collider (LHC) Events at CERN
    23. 23. 23 Slumps Interesting Use-Cases Of Yandex Platform Support for geophysical exploration (Seismotech)
    24. 24. 24 Yandex.Islands
    25. 25. 25 Islands.yandex.com
    26. 26. 26 Beta.yandex.com
    27. 27. 27 Real-time in SERP
    28. 28. 28 Form description
    29. 29. 29 Semantic markup for real-time
    30. 30. 30 Yandex Products for Bulgarian Users
    31. 31. 31 Yandex.Direct The largest system for contextual advertising in Russia. Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click. Show ads only to those web users who are looking for advertised products or services. Shows ads to more than 60 million people every day. Is used by more than 460,000 advertisers.
    32. 32. 32 Yandex is Russia’s absolute leader in Paid Search Ad market
    33. 33. 33 PPC interface available in English
    34. 34. 34 Yandex is Russia’s absolute leader in Paid Search Ad market
    35. 35. 35 Yandex.Metrica web analytics tool available in English
    36. 36. 36 Yandex.Webmaster
    37. 37. 37 API.Yandex.Com
    38. 38. 38 Tech.Yandex.com
    39. 39. 39 Thank you!
    40. 40. 40 Gorovoy Vladimir Product Manager vgorovoy@yandex-team.ru
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