Econsultancy The State of Search Marketing Report 2013
by SEOM on Jan 31, 2014
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The State of Search Marketing Report, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using various digital marketing channels, including paid search, search ...
The State of Search Marketing Report, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using various digital marketing channels, including paid search, search engine optimisation (natural search) and social media marketing.
The report follows a survey of over 400 respondents from both companies (client-side advertisers) and agencies, collected in November 2013.
The findings covers the signficance of different technologies and trends across paid search, SEO, social media, digital display, email and mobile marketing. The study, SEMPO's ninth annual State of Search Marketing Report, also contains spending, resourcing and the untapped potential in digital marketing.
The 52-page report includes the following sections:
Significance of different trends and technologies
Objectives and metrics
The growth in digital marketing
Key findings include:
Mobile plays an increasingly important role for marketers but significant dedicated budget is yet to be set aside
Social media is important, but respondents question the value of Google+ for SEO
Budgets set to grow and are flexible but most split money in a siloed fashion
Measuring ROI remains a struggle for social and mobile
Few companies adopt an experimental approach to digital marketing
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