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The virtual
network: creating your
     brand online


                              Matt Scherer
                        ...
Do you remember
those chamber of
commerce mixers........
Where you met seven insurance sales reps for every
legitimate lead?
The old way of networking

  Going to chamber of commerce events
  Giving your business card to anyone who listened
  to y...
The new way of creating a network

  Twitter
  LinkedIn
  Facebook
  Blogs
  Online forums like Door64.com
Twitter: the technical haiku of
connecting to others
  Allows you to meet people all over the country
  Twibes allow you t...
Facebook

 The personal side of you
 Don't get too personal
 Great sharing function with Twitter
 More and more B to C rel...
LinkedIn: your corporate resume

 Not an electronic resume
 chance to show people everything from your elevator pitch
 to ...
Blogs: Your online diary

  Hardest thing to do
  Needs 20 to 30 minutes a day
  Don't get consumed with being perfect
Door64: When will San Antonio get
something like this?
 Austin Door64: 5000 and growing
 Job postings
 Blog portal
 Most i...
Pay It Forward #payitfor
Helping others #payitfor

  Forwarding a resume to someone in your LinkedIn group
  Using Twitter to help someone find a j...
Chuck Hester: One of my #payitfor inspirations
And Brian Massey
San Antonio is a natural for #payitfor
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Payitfor

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This is a set of my slides for the May 16 Podcamp.

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Transcript of "Payitfor"

  1. 1. The virtual network: creating your brand online Matt Scherer CEO Scherer Communications
  2. 2. Do you remember those chamber of commerce mixers........
  3. 3. Where you met seven insurance sales reps for every legitimate lead?
  4. 4. The old way of networking Going to chamber of commerce events Giving your business card to anyone who listened to you Spending a lot of time meeting people who had little in common with you
  5. 5. The new way of creating a network Twitter LinkedIn Facebook Blogs Online forums like Door64.com
  6. 6. Twitter: the technical haiku of connecting to others Allows you to meet people all over the country Twibes allow you to meet people with similar interests Twtjobs
  7. 7. Facebook The personal side of you Don't get too personal Great sharing function with Twitter More and more B to C relationships developing
  8. 8. LinkedIn: your corporate resume Not an electronic resume chance to show people everything from your elevator pitch to what makes you unique Allows you to build your own tribe DINFOS Trained Killers: almost 500 people Great LinkedIn profiles Andy Meadows -- http://www.linkedin.com/in/liveoak Brian Massey -- http://www.linkedin.com/in/bmassey Jay Fraser -- http://www.linkedin.com/in/jayfraser
  9. 9. Blogs: Your online diary Hardest thing to do Needs 20 to 30 minutes a day Don't get consumed with being perfect
  10. 10. Door64: When will San Antonio get something like this? Austin Door64: 5000 and growing Job postings Blog portal Most important is the online calendar link: http://door64.com/event
  11. 11. Pay It Forward #payitfor
  12. 12. Helping others #payitfor Forwarding a resume to someone in your LinkedIn group Using Twitter to help someone find a job or a connection Doing everything you can to help others when possible
  13. 13. Chuck Hester: One of my #payitfor inspirations
  14. 14. And Brian Massey
  15. 15. San Antonio is a natural for #payitfor
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