Principles and Elements of Design Part 2
 
 
 
 
 
 
 
Warm Colors
 
 
 
 
Cool Colors
 
 
 
 
Neutral Colors
 
 
 
 
 
 
Monochromatic
 
 
 
Analogous Color Schemes (Close on the color wheel)
 
 
 
 
Complementary Color Schemes Opposite on Color Wheel
 
 
 
 
 
From Nature
 
 
 
 
Color Theory
 
 
 
 
 
 
 
 
The Principles of Design (Or “Goals” of Design) <ul><li>Scale </li></ul><ul><li>Unity </li></ul><ul><li>Variety </li></ul>...
Scale
 
 
 
 
 
 
Unity
 
 
 
 
Unity vs. Variety
Variety
 
 
 
 
 
Emphasis
 
 
 
 
 
Rhythm
 
 
Balance
 
 
 
 
 
 
 
 
Balance Independent of Environment Out of Balance Out of Balance Out of Balance Balance of Different Elements
Balance of Visual Weight
 
Visual Weight
Proportion Golden Section Square 3 5 2:2 3:5 is the same ratio as 5:8 This is traditionally considered the least pleasing ...
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Principles & Elements Part 3

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Principles & Elements Part 3

  1. 1. Principles and Elements of Design Part 2
  2. 9. Warm Colors
  3. 14. Cool Colors
  4. 19. Neutral Colors
  5. 26. Monochromatic
  6. 30. Analogous Color Schemes (Close on the color wheel)
  7. 35. Complementary Color Schemes Opposite on Color Wheel
  8. 41. From Nature
  9. 46. Color Theory
  10. 55. The Principles of Design (Or “Goals” of Design) <ul><li>Scale </li></ul><ul><li>Unity </li></ul><ul><li>Variety </li></ul><ul><li>Balance </li></ul><ul><li>Rhythm </li></ul><ul><li>Emphasis </li></ul>
  11. 56. Scale
  12. 63. Unity
  13. 68. Unity vs. Variety
  14. 69. Variety
  15. 75. Emphasis
  16. 81. Rhythm
  17. 84. Balance
  18. 93. Balance Independent of Environment Out of Balance Out of Balance Out of Balance Balance of Different Elements
  19. 94. Balance of Visual Weight
  20. 96. Visual Weight
  21. 97. Proportion Golden Section Square 3 5 2:2 3:5 is the same ratio as 5:8 This is traditionally considered the least pleasing proportion, but can be used well in contemporary design.
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