Color Part 1

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Color Part 1

  1. 1. ELEMENTS OF DESIGN Color
  2. 2. COLOR <ul><li>Characteristics of color: </li></ul><ul><ul><li>Chroma : strength or saturation, intensity </li></ul></ul><ul><ul><li>Value: lightness or darkness of the hue </li></ul></ul><ul><ul><li>Hue : The name of the color is its hue </li></ul></ul>
  3. 3. CHARACTERISTICS OF COLOR: <ul><ul><li>Chroma : strength or saturation, intensity </li></ul></ul><ul><ul><li>Value: lightness or darkness of the hue </li></ul></ul><ul><ul><li>Hue : The name of the color is its hue </li></ul></ul>
  4. 4. Diagram of the Munsell Color System
  5. 5. COLOR CATEGORIES ON THE COLOR WHEEL <ul><li>Primary colors: Red, yellow and blue </li></ul><ul><li>Secondary colors: orange, green and violet </li></ul><ul><li>Tertiary colors: Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet </li></ul>
  6. 7. COLOR MIXING <ul><li>Tints: Colors to which white has been added </li></ul><ul><li>Tones: Colors to which gray has been added </li></ul><ul><li>Shades: Colors to which black has been added </li></ul><ul><li>Neutrals: Colors which have been mixed with their complement </li></ul>
  7. 8. <ul><li>Shades: Colors to which black has been added </li></ul><ul><li>Tints: Colors to which white has been added </li></ul><ul><li>Tones: Colors to which gray has been added </li></ul><ul><li>Neutrals: Colors mixed with their complement </li></ul>
  8. 9. <ul><li>A tone of orange </li></ul>
  9. 10. <ul><li>A tint of orange </li></ul>
  10. 11. “ PRIMARY” COLOR SCHEME <ul><li>Red </li></ul><ul><li>Yellow </li></ul><ul><li>Blue </li></ul><ul><ul><li>The three colors which can be mixed to create all the other colors </li></ul></ul><ul><ul><li>When used in a single color scheme, can be visually exciting and cheerful </li></ul></ul>
  11. 12. A PRIMARY COLOR SCHEME
  12. 14. WARM COLORS <ul><li>Warm colors seem to advance visually </li></ul><ul><li>Believed to increase appetite (what color are the arches at McDonald’s?) </li></ul><ul><li>Are said to make a space feel warmer or cozier </li></ul>
  13. 20. COOL COLORS
  14. 25. The “Principle of the Elephant and the Hummingbird”: Bright colors in smallish doses, and larger areas in less-bright colors

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