Oxfam Connects 2012

Welcome toOxfam Connects 18 May, 2012

Session 1:What can we learn?

What can we learn? The GROW Campaign in 2011/12Phil Bloomer, Director of Campaigns & Policy

Why is the GROW campaign so important?

CONTEXTClimate Change: global temperature is on course to rise by 3.5°CWater: 3 billion people live in areas where demand outstrips supplyFood Prices: prices are set to rise by 120-180% by 2030Agricultural Production: amount of arable land per head has halvedsince 1960Land & Water: up to 227m ha of land have been sold, leased orlicensed, largely in Africa & mostly to international investors in 1000s ofsecretive deals since 2001Energy: Government biofuels subsidies totalled $20 billion in 2009

Demand for food is increasing 4500.00 Milk and dairy (excl butter) 4000.00 Meat (carcass weight) Vegetable oils, oilseeds and products 3500.00Million Tonnes of food Pulses 3000.00 Sugar 2500.00 Roots and tubers Cereals, food 2000.00 1500.00 1000.00 500.00 0.00 1969/71 1979/81 1989/91 1999/01 2030 2050 World food production must rise by approx. 40 % by 2030 to meet increasing demand (Source: UN 2008)

What is GROW?

The goal of GROW: A future where everyone on theplanet always has enough to eat The GROW video: http://www.youtube.com/watch?v=IEncHWEjLTI

GROW campaign objectives:2.‘Growing movement’ for a better future3.Stop land and water grabs by corporations and countries4.Win global climate change deals5.Invest in productivity, resilience and sustainability small scale food producers6.Respond to global food price crisisOur single priority campaign until 2015.

What has happened since the launch?

MOVEMENT BUILDINGMovement-buildingthrough conversation,through the year;independent of‘events’.At least 37 millionpeople worldwide havebeen reached so far.

FEMALE FOOD HEROESA global campaign project based on the idea of identifying champion small-scale food producers through a popular competition. Run successfully inTanzania, in development in Nigeria, Philippines, South America, Russia,Armenia, Tajikistan, Quebec and Burkina Faso.

LAND GRABS‘Land and Power’ report from September 2011 highlights the recent growthof land grabs‘ and the disastrous consequences for poor communities, whoare often evicted without consent or compensation. In Dec 2011, the Ombudsman of the World Bank’s International Finance Corporation accepted our joint complaint with local communities and partners. We are now part of a mediation process to achieve justice for the affected communities.

ON TOUR WITH COLDPLAYOxfam is taking GROW on tourwith Coldplay, on the band’s 2012world tour. This is a greatopportunity for us to try out ourconversational approach to publiccampaigning.The team have just returned froman epic tour leg in Canada and theUS – find out more about theirescapades here:http://oxfamontour.org/coldplay/

THE INTELLECTUAL DEBATEPlatforms include:- Foresight Global Food and Farming Futures High Level Stakeholder Group- Global Food Security programme board

What can we learn from GROW so far?

SUCCESSES & CHALLENGESSUCCESS: CHALLENGE:Oxfam as a global leader on Campaigning on GROW in thefood justice in a resource- UK has been a real challenge.constrained world, gathering We also faced difficulties aroundour views on climate, land, landgrabs campaigning.water and inequality. Avoiding old or complexWorking with others, built a narratives when speaking aboutvibrant national campaign in hunger to not turn off the public:many developing countries. - Now: inequality - Future: resource constraints

Sign up to the campaign here: www.oxfam.org/GROW

East AfricaJane Cocking, Humanitarian Director

The worst crisis for 60 years?• High levels of existing vulnerability• Dire predictions from mid-2010• 2010 - Oct-Nov rains failed• 2011 – April-May rains failed• 2011 – July Oxfam launches Appeal• 2011 – July UN declares a Famine in parts of Somalia• 13 million people affected

What we did• Scaled up existing programmes in Somalia, Ethiopia, and Kenya• Opened new programmes – eg Dolo Ado• Increased support to existing partners and found new ones• Supported 2,828,500 people from July 2011 – March 2012

UK PovertyProgrammearound the world.Fighting poverty And just around the corner.

1 in 5 people in the UK live below the poverty line.The life expectancy for a man in Calton, Glasgow, is54 – 10 years lower than the average life expectancyin Bangladesh.One in four children only have one hot meal a day –their school lunch.Almost one in five lone parents cannot afford twopairs of shoes for each child.

Oxfam has a vision of everyone in the UK having enough to live onSo we work with others in three ways:• Develop projects to improve the lives of people living in poverty• Work with policy-makers to tackle the causes of poverty• Raise public awareness of poverty to create the pressure that is necessary for changeDiscrimination and prejudice play a large role in the lives of people experiencing poverty.That is why challenging negative attitudes to poverty and addressing gender and race inequality are integral parts of our work.

UKPP over the last year – some reflections• Worked with around 40 partners across GB, supporting some 5,000 people• Partners and beneficiaries varied from destitute Asylum seekers in south Wales to informal workers in Greater Manchester to crofters in the outer Hebrides• Livelihoods, Gender and Voice are building blocks of our programme

Advocacy and Campaigning• Engaged in Welfare Reform Coalition through every stage of the Bill• Initiated and led Cuts Watch coalition in Wales – influencing Welsh Govnt response• Designed and launched Humankind Index in Scotland – major contribution to thinking on wellbeing

Funding• Core funding from Oxfam • Many of our partners, especially remains small – but has been in England are struggling protected • Despite tougher funding• Hugely successful year for environment we now have the restricted income fundraising largest sustained restricted from UK Government, Unilever income funding UKPP has ever and Lottery in Wales known

What have we learned (1)?• Programme and Communications need to be more strongly connected• Reduction in state funded actions means more work led by and for communities• We need fewer and bigger projects to be effective

What have we learned (2)?• We need a stronger and more consistent public profile to influence debate• Our public role in tackling poverty in the UK is not widely understood – brings both advantages & disadvantages• Devolution matters• We can sell livelihoods work to funders

Session 1: Discussion Groups• GROW – Conference Room 1• East Africa – Conference Room 4• UKPP – Conference Room 2/3 (front)• Control Arms Campaign - Conference Room 2/3 (middle)• Evaluating our work - Conference Room 2/3 (back)

Session 2:A new approach to aid

Welcome to the Sylver Coast

Oxfam’s Experience of Cash Transfers in Emergencies

Oxfam’s involvement with cash transfers

Trends in cash transfer programmingin Oxfam

Trends in CTP in proportion to total humanitarian spend

Donor trend in cash transfer programming

January 2010Earthquake killed approx. 230,000 and displaced approx. 2 million in Haiti

Cash transfer programme in Haiti

Cash grants for community canteens Marie Carole Boursiquot

July 2010Approx. 20 million people were affected by the floods in Pakistan

Pakistan Floods: Response

Cash for work for women`We are poor people. Everything we had was damaged in the floods.Everything!’ – Malyara Gujar

July 2011Acute malnutrition rates rose above 30% and the mortality ratesincreased to above 2 deaths/10000 people/day in SomaliaFamine was declared in parts of SomaliaHumanitarian emergency declared in the rest ofHorn of Africa

Horn of Africa Food Crisis: Grants to women’s groups in Ethiopia Fatuma Ali Wise, Damal Women’s group, Ayesha

Early 2012Food crisis in West Africa

Sahel Food Crisis: Response

Cash safety nets in MaliDjene’bou Kone’

Any Questions?

Session 3:Planning for the future

Oxfam Global Brand Identity Nick Futcher, Brand Manager

What do we mean by a ‘Brand Identity’? “The guiding force that informs and shapes the experiences you offer, the business models you design and the culture you inspire.” One of Oxfam’s most valuable assets

Why do we need a Global Brand Identity? £$€ 10%

What we need for a strong global identity

We need a single description of ourselves

We need a consistent look and feel

We need to be relevant to people’s lives, globally.

Brand DNA The PurposeWhat Oxfam is and it’s role in the world The Proposition What people get from Oxfam The Personality Who we are and how we act

The PurposeWhat Oxfam is and it’s role in the world

We’re a… A network that empowers individuals, communities and organisations to build a future free from poverty.We want We speak out We make thingsjustice in the for systemic happen hereworld change and now

The Proposition What people get from Oxfam

The Personality Who we are and how we act

Look & feel

Thank you

Any questions?Do you have any comments about our brand?How can we make sure that people in the UK knowabout and understand this new branding?What can we learn from your experience ofvolunteering with Oxfam to improve our branding?

Making the most of our shop network Andrew Horton, Trading Director

We have been doing really well… Shops +/- Total Total Total Profit Average Staff costs income costs Profit % of shop rent % of income pa income Oxfam GB 686 -7 £88M £61M £27M 31% £23,380 20% BHF 674 32 £133M £107M £26M 20% £31,176 25% CRUK 562 -11 £68M £48M £19M 29% £25,147 27% Source: Charity Finance League Tables 2011Note: ‘Total Profit’ does not include corporate recharges as these are different in different organisations

…we’ve just finished 2011/12 £25.9M …that’s £2.9M above budget!

Our strategy 2011-2013

Representing Oxfam

Representing Oxfam: Big Bra Hunt

Supporting each other: volunteer survey We have shop meetings every More time needs to be three months. Attendance at made available for shop these is good. These contribute to morale and the managers to speak to their feeling that what we each do team on a regular basis. matters.

Supporting each other Emerging activities…Shop meetings and Annual chats with the shopmanager.Area managers spending more time with shopmanager in shops.Improve our ability to recognise volunteers i.e.length of service.Best practice sharing to enhance managers abilityto delegate to their volunteer team.Mechanism for volunteers to feedback tomanagement.

Making Money Donated sales rise by 6%94

Fundraising in thecurrent economic climate

We raised £262.9 million from private donations, legacies and institutionsDonations andLegacies(including DEC)£115.2mGovt and otherinstitutions(including DFIDPPA) £147.7m

Our institutional fundraisingcomes from around the world

Our diversified income is helping us weather the double dip recession

Supporter Marketing Strategy on a page • Stabilise regular giving – Marketing campaigns – Face to face fundraising • Increase connection with existing donors – Emergencies – Giving Club – Events and Legacy giving • Grow new income streams – Community & Events – Major donors, corporates and trusts & foundations – International

Session 3: Discussion groups• GROW – Conference Room 1• Fundraising - Conference Room 2/3 (front)• Enterprise and development - Conference Rm 2/3 (back)• New global brand – Conference Room 4• Shop network – Conference Room 5

Thank you

Oxfam Connects 2012

by ogb_dct

Accessibility

Upload Details

Usage Rights

2 Embeds 28

Statistics

Oxfam Connects 2012 Presentation Transcript

http://unjobs.org	25
http://users.unjobs.org	3