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Multi-sourcing: benefits and challenges

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Using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike, but challenges are attached to the practice

Using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike, but challenges are attached to the practice

Published in: Business, Technology

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  • Good morning everyone, my name is ODG and today I want to open a discussion about a growing practice in this industry called “multi-sourcing”
  • Transcript

    • 1. Multi-sourcing Benefits and challenges
    • 2.
      • Why multi-sourcing
      • Challenges
      • Conditions of success
    • 3. (1) Why?
    • 4. Outsourcing or in house?
    • 5. Quality Delivery Price
    • 6. How big?
    • 7. weeks Completes (%)
    • 8. Outsourcing where?
    • 9. One partner or more?
    • 10. Strategic considerations
    • 11.  
    • 12. Operational concerns
    • 13.  
    • 14. Competitive concerns
    • 15.  
    • 16. Reach consumers wherever they are
    • 17. Where are survey-takers?
    • 18. 2000
    • 19. online research growth 2000 to 2006 x10
    • 20. Where are survey-takers in 2006?
    • 21.  
    • 22. More survey-takers than ever
    • 23. Multi-sourcing is a reality…
    • 24. … whether end-clients are conscious of it or not
    • 25. (2) Challenges
    • 26. Differences between sample sources?
    • 27.
      • Size
      • Demographics
      • Integrity
      • Sample bias
    • 28.
      • n=250
      • aged 18-64
      • quotas: age nested by gender and ethnicity, and education
      • based on US census
      • 15 minute survey
    • 29. 9 sample partners Size J I H G F E D C B Reward program Survey program Small to medium Medium to large
    • 30.
      • demographics
      • media consumption
      • lifestyle and hobbies
      • entertainment and media consumption
      • technology adoption
      • Internet usage
      • survey attitudes
      • social and political values (12 Americans)
    • 31. Integrity
    • 32. Inattentive and fraudulent
    • 33. Hyperactive
    • 34. Sample bias
    • 35. TV viewing habits
    • 36. Type of Internet access
    • 37. American winners
    • 38.  
    • 39.  
    • 40. Multi-sourcing requires controls
    • 41. Sample sources are different
    • 42. This is good
    • 43. (3) Blended approach
    • 44.  
    • 45.  
    • 46.  
    • 47. B D C F E H G J I
    • 48. Dynamic routing B D C F E H G J I
    • 49. Stability
    • 50.  
    • 51. Representativeness
    • 52.  
    • 53. De-duplication
    • 54. 2 potential partners B C D
    • 55. No B C D
    • 56. Maybe B C D
    • 57. Technical solutions
      • Web cookies
      • IP addresses
      • Other markers
      • Profile
    • 58. Conclusion
      • Multi-sourcing is a necessity
      • Risky if not done properly
      • A blended approach can provide the proper controls
    • 59. From competition to collaboration
    • 60. Questions Olivier de Gaudemar [email_address]

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