Multi-sourcing: benefits and challenges

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    Good morning everyone, my name is ODG and today I want to open a discussion about a growing practice in this industry called “multi-sourcing”

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    Multi-sourcing: benefits and challenges - Presentation Transcript

    1. Multi-sourcing Benefits and challenges
      • Why multi-sourcing
      • Challenges
      • Conditions of success
    3. (1) Why?
    4. Outsourcing or in house?
    5. Quality Delivery Price
    6. How big?
    7. weeks Completes (%)
    8. Outsourcing where?
    9. One partner or more?
    10. Strategic considerations
    11.  
    12. Operational concerns
    13.  
    14. Competitive concerns
    15.  
    16. Reach consumers wherever they are
    17. Where are survey-takers?
    18. 2000
    19. online research growth 2000 to 2006 x10
    20. Where are survey-takers in 2006?
    21.  
    22. More survey-takers than ever
    23. Multi-sourcing is a reality…
    24. … whether end-clients are conscious of it or not
    25. (2) Challenges
    26. Differences between sample sources?
      • Size
      • Demographics
      • Integrity
      • Sample bias
      • n=250
      • aged 18-64
      • quotas: age nested by gender and ethnicity, and education
      • based on US census
      • 15 minute survey
    29. 9 sample partners Size J I H G F E D C B Reward program Survey program Small to medium Medium to large
      • demographics
      • media consumption
      • lifestyle and hobbies
      • entertainment and media consumption
      • technology adoption
      • Internet usage
      • survey attitudes
      • social and political values (12 Americans)
    31. Integrity
    32. Inattentive and fraudulent
    33. Hyperactive
    34. Sample bias
    35. TV viewing habits
    36. Type of Internet access
    37. American winners
    38.  
    39.  
    40. Multi-sourcing requires controls
    41. Sample sources are different
    42. This is good
    43. (3) Blended approach
    44.  
    45.  
    46.  
    47. B D C F E H G J I
    48. Dynamic routing B D C F E H G J I
    49. Stability
    50.  
    51. Representativeness
    52.  
    53. De-duplication
    54. 2 potential partners B C D
    55. No B C D
    56. Maybe B C D
    57. Technical solutions
      • Web cookies
      • IP addresses
      • Other markers
      • Profile
    58. Conclusion
      • Multi-sourcing is a necessity
      • Risky if not done properly
      • A blended approach can provide the proper controls
    59. From competition to collaboration
    60. Questions Olivier de Gaudemar [email_address]

    + Olivier de GaudemarOlivier de Gaudemar, 4 years ago

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