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Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
Amplify online marketing for better brand visibility, website traffic and conversions
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Amplify online marketing for better brand visibility, website traffic and conversions

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This resource is intended for start ups as well as small & medium businesses that are familiar with the subject of Online Marketing but do not have enough expertise or experience or the resources to …

This resource is intended for start ups as well as small & medium businesses that are familiar with the subject of Online Marketing but do not have enough expertise or experience or the resources to execute it in a profitable manner. This presentation is an effort to educate them about the services that WebsiteBenders offers to improve their brand visibility, traffic and conversions using online marketing.

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  • 1. This resource is intended for startups as well as small & medium businesses that are familiar with the subject of Online Marketing but do not have enough expertise or experience or the resources to execute it in a profitable manner. This presentation is an effort to educate them about the services that WebsiteBenders offers to improve their brand visibility, traffic and conversions using online marketing. Online Marketing - Amplified. SEO, Content Marketing, Social Media and PPC promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 2. It all begins here! SEO PPC Social Media Content Marketing Online marketing refers to advertising and marketing efforts that use techniques such as SEO (Search Engine Optimization), Social Media, PPC (Google Pay-Per-Click) and Content Marketing to increase conversions and drive direct sales. What type of content is marketed? ● Websites ● Blog Posts ● Videos ● Infographics ● Reviews ● Slideshows ● Images/Graphics ● Social Updates ● Snippets ● e-books promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 3. How is it promoted? Content is created and shared on various social networking sites such as facebook, twitter, linkedin, pinterest, and google plus. SEO activities such as on-page optimization, link building, article submission and content marketing are carried out simultaneously. What are the quality indicators? ● Facebook likes ● Google +1s ● Tweets ● Shares ● Subscribes ● Votes ● Views ● Comments ● Retweets ● Links content flow promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 4. What’s the result? People who like your content will visit your website from the channels you use to promote your business and... Your Website more visitors = more leads more leads = more business promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 5. promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 6. ?You don’t know where to start. There are other factors too... You’ve tried to do some social media, you‟ve sent out a few email blasts, but you‟ve never seen the results you‟d hoped for. You‟re not sure whether you need to do it more often, switch up your strategy, or throw in the towel. And moreover, the Internet changes at such a rapid pace that as soon as you feel like you‟ve gotten a grasp on it, everything changes again. promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 7. Online Marketing Existing Scenario and Problems 1. Tough Competition Online Very difficult to get your business stand out in the crowd Businesses fail to discover what makes their business different and more appealing than their competition. Bigger spending does not necessarily guarantee more exposure Online marketing need not be expensive. There are a number of unique and inexpensive ideas for getting more exposure for your product. Difficulty in identifying and developing a competitive edge in an environment where HIPPOS run the asylum Companies are full of HIPPOS (Highest Paid Person‟s Opinion) who make decisions based on conjecture or “experience” and are handed down to you to implement without any evidence of their true value. promote@websitebenders.com, +91.97042.59991, +91.97042.59992 skype: coolwebdevelopers
  • 8. Online Marketing Existing Scenario and Problems 2. Poor results from impromptu online marketing Promotional material lacking appeal and targeted arbitrarily The truth is, there can be a vast difference between what you like and what your customers find appealing. Effective advertising and promotion starts with an understanding of your target market. No clear online marketing strategy and lack of synchronization among various online marketing channels Survey by eMarketer reveals that “marketing methods that provide a venue for interaction tend to outperform more passive „blasts‟ — both in quantity and quality.” Improper execution of online marketing strategy if one exists at all Got an online marketing plan? Do you execute it timely to help you clarify who your target market is and how you will reach them. promote@websitebenders.com, +91.97042.59991, +91.97042.59992 skype: coolwebdevelopers
  • 9. Online Marketing Existing Scenario and Problems 3. Getting discouraged by slower results. Not generating enough referrals. Abandoning efforts way too early because of not seeing much in the way of early results Some marketing tactics take far longer than others to bring in results. A good current example is social media: many small businesses get a presence on Facebook, don‟t do much with it and they give up. Hoping for word of mouth rather than creating plans for generating buzz If you want people to talk about your small business you have to give them reasons to do it. The most effective way to do this is to surprise them by exceeding their expectations. Having too few sources of leads Not having multiple sources to generate new leads. You need to device a strategy and make a coordinated effort to use social tools, PPC, blogs and organic SEO to generate buzz around your product. promote@websitebenders.com, +91.97042.59991, +91.97042.59992 skype: coolwebdevelopers
  • 10. Online Marketing Existing Scenario and Problems 4. Inefficient & incompetent resources reducing online marketing performance Weak links affecting the overall efficiency of the marketing material Lack of experience, poor content and lame graphic designers creating inefficient marketing collateral. The result is a sub-standard and inconsistent message across online marketing channels. Outdated websites that cost you potential clients or customers Irrelevant elements like flash intros, photo carousels, large hero images, stock photos, autoplay videos, and automated popups are not considered productive anymore. Following old world SEO techniques in a content and authority regime Keyword stuffing, chasing PageRank, copying copy, repetitive duplicate content, improper title and meta tags, unethical link building and the list goes on. FIX THESE IMMEDIATELY! promote@websitebenders.com, +91.97042.59991, +91.97042.59992 skype: coolwebdevelopers
  • 11. promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 12. Introducing COMP (Comprehensive Online Marketing Program) The only online marketing arsenal you will ever need! promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 13. What we do? Online Marketing is what we do best ● Our Comprehensive Online Marketing Program has been tested, tested, and then tested again. ● We‟ve found the perfect combinations of social, email, website, SEO and content marketing that get you the most bang for your buck. ● Our goal is to offer you this effective program at the most affordable price. promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 14. How we do it? Build the right social strategy for your business ● We begin with defining your goals. ● Identify metrics for determining the effectiveness of your social media activity ● Setup, brand, and optimize your company‟s social media accounts ● Identify social media influencers in your industry and try engaging them ● Regular management & monitoring promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 15. How we do it? Improve visibility in search engines promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers ● Identify the right keywords/keyphrases for your business ● Website analysis - optimization of elements and content ● Create optimized descriptions and content for off-site use ● Optimize existing site meta-data ● Competition analysis ● Optimal use of analytics and webmaster tools ● Regular management & monitoring
  • 16. How we do it? Content that can enhance your brand promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers ● Create a content plan with a mission to provide distinct value to your audience. ● Develop an online presence with relevant content ● Create highly shareable content ● Become a trusted source of information for your target audience ● Identify problem areas for audience and trying to answer them ● Aligning content marketing with lead generation
  • 17. How we do it? Reaching out to active searchers promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers ● Review competitors‟ ads & websites considering the end conversion goal ● Landing page design, testing and enhancements ● Intensive keyword research strategy to optimize campaign with top-notch keywords ● Develop a pay per click marketing strategy tailored to your target customers, sales process, and business goals
  • 18. Things that matter... Deliver Real Results ● About 60 years of experienceBetween our team members, we have about 60 years of experience with websites, social media, email marketing, and SEO. ● Yes, We care about your successWebsiteBenders has been in business since 2006 under different names and, in that time, we‟ve perfected our methods. More than that, we continue to refine our strategies as the digital space evolves! ● Email support round the clockWe are not a 24/7 office but we do offer email support round the clock. promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers
  • 19. ● Video marketing and syndication ● Content (text, image and/or video) posting to increase network popularity ● Content Research and Development ● Branding across all channels ● Monthly client conference ● Monthly or Quarterly reporting Package Details ● 2 person content & social media team ● Social media management & monitoring ● Dedicated SEO professional ● Industry-specific search market research ● Graphics, images and infographics design ● Blogging & news post creation ● optimize site-wide descriptions, headlines and top-level content ● Implement Google Analytics - Activate Google Webmaster Tools promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers WebsiteBenders will get you found and generate new interest in your business online, while keeping industry best practices and current guidelines in mind all the time.
  • 20. Pricing Details For pricing, case studies, success stories and other details related to COMP (Comprehensive Online Marketing Program), you can drop an email or call us on the following. email: promote@websitebenders.com phone: Got questions? +91.97042.59991 +91.97042.59992 promote@websitebenders.com, +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers For questions related to COMP (Comprehensive Online Marketing Program), you can drop an email or call us on the details given below. email: comp@websitebenders.com phone: +91.97042.59992

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