The Republic, Revisited Presented by: Gaius Octavian Caesar
The Problem - Division <ul><li>Triumvirate  – three voices, three opinions </li></ul><ul><li>The Senate  – many voices, ma...
The Solution - Emperorship <ul><li>One man, one voice, one opinion, one vision </li></ul><ul><li>The Senate rules Rome, th...
Business Model <ul><li>Emperorship is a “ killer app ”; the whole world should benefit, so it should be conquered </li></u...
The Technology – Military Force <ul><li>Generals : appointed by, related to, and report to Emperor </li></ul><ul><li>Legio...
Marketing Strategy <ul><li>Two campaigns; one communicated internally, one externally: </li></ul><ul><ul><li>“ S.P.Q.R. ” ...
Competition <ul><li>Marc Anthony , Triumvir </li></ul><ul><ul><li>Weaknesses: over the hill, not patrician, weakness for E...
The Team <ul><li>Gaius Octavian Caesar , Emperor </li></ul><ul><ul><li>Adopted son of a Dictator; vast experience in wield...
Roadmap <ul><li>Year 1  – outmaneuver Lepidus into submission </li></ul><ul><li>Year 2-4  – destroy Anthony’s credibility ...
Summary <ul><li>An Emperor is not a King; Kings are so 5th century BC ( Before Caesar ) </li></ul><ul><li>It’s either me o...
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A Roman Emperor

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The Republic, Revisited
Presented by: Gaius Octavian Caesar

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  • Very creative!!
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  • SPQR means 'Senatus, Populusque Romanus', which is Latin for 'the Senate, and the People of Rome.' The Roman Emperor was presumably operating on their behalf...
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  • what is SPQR?
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  • Funny! I'm convinced!
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Transcript of "A Roman Emperor"

  1. 1. The Republic, Revisited Presented by: Gaius Octavian Caesar
  2. 2. The Problem - Division <ul><li>Triumvirate – three voices, three opinions </li></ul><ul><li>The Senate – many voices, many opinions </li></ul><ul><li>The People – too many voices, too many opinions </li></ul><ul><li>The result – way too many voices, far too many opinions </li></ul>
  3. 3. The Solution - Emperorship <ul><li>One man, one voice, one opinion, one vision </li></ul><ul><li>The Senate rules Rome, the Emperor rules the Senate * </li></ul><ul><li>A godlike figure for people to worship, enhanced by embellished statues </li></ul><ul><li>The result – unity, peace and prosperity ** </li></ul><ul><li>* The Emperor’s wife rules the Emperor ( Livia Drusilla ) </li></ul><ul><li>** As long as no one steps out of line </li></ul>
  4. 4. Business Model <ul><li>Emperorship is a “ killer app ”; the whole world should benefit, so it should be conquered </li></ul><ul><li>Emperor and Senate rev-share spoils at emperor’s discretion </li></ul><ul><li>Distribution channels – Emperor disburses free corn to mob (a.k.a. “ feed the monkey ”) to gain mob support (a.k.a. “ keep them starving, yet grateful ”) </li></ul>
  5. 5. The Technology – Military Force <ul><li>Generals : appointed by, related to, and report to Emperor </li></ul><ul><li>Legions : do as Emperor says (including OSR – “ Occasional Senatorial Removal ”) </li></ul><ul><li>Praetorians : leverage KRIT factor (“ Keep Rome In Terror ”) </li></ul>
  6. 6. Marketing Strategy <ul><li>Two campaigns; one communicated internally, one externally: </li></ul><ul><ul><li>“ S.P.Q.R. ” : internal slogan; convincing Romans that they still rule Rome </li></ul></ul><ul><ul><li>“ Pax Romana ” : external slogan; message of peace through instruments of war </li></ul></ul>
  7. 7. Competition <ul><li>Marc Anthony , Triumvir </li></ul><ul><ul><li>Weaknesses: over the hill, not patrician, weakness for Egyptian queens </li></ul></ul><ul><li>Marcus Aemilius Lepidus , Triumvir </li></ul><ul><ul><ul><ul><li>Weaknesses: where to begin? </li></ul></ul></ul></ul><ul><li>Future Ambitious Individuals </li></ul><ul><ul><ul><li>Weaknesses: technological barrier (see The Military ) </li></ul></ul></ul>
  8. 8. The Team <ul><li>Gaius Octavian Caesar , Emperor </li></ul><ul><ul><li>Adopted son of a Dictator; vast experience in wielding absolute power over helpless individuals </li></ul></ul><ul><li>Gaius Octavian Caesar , Commander in Chief </li></ul><ul><ul><ul><li>Successful campaigns in Mutina and Pilippi ; sleeps well in tents while others fight </li></ul></ul></ul><ul><li>Gaius Octavian Caesar , High Priest </li></ul><ul><ul><ul><li>Previous experience in similar position; expert bribe-accepting skills </li></ul></ul></ul><ul><li>Gaius Octavian Caesar , Treasury </li></ul><ul><ul><li>Julii have always had money; no qualms about skimming off the top </li></ul></ul>
  9. 9. Roadmap <ul><li>Year 1 – outmaneuver Lepidus into submission </li></ul><ul><li>Year 2-4 – destroy Anthony’s credibility (Egyptian lover angle as main spin) </li></ul><ul><li>Year 5 – subdue Anthony, capture Egypt </li></ul><ul><li>Year 6-8 – Acquire more power through fear </li></ul><ul><li>Year 9 – introduce new brand “ Augustus ”; reserve a month to bare the same name </li></ul>
  10. 10. Summary <ul><li>An Emperor is not a King; Kings are so 5th century BC ( Before Caesar ) </li></ul><ul><li>It’s either me or Anthony; and I thought of it first </li></ul><ul><li>My wife will make me sleep on the sofa-bed if this will not pass </li></ul><ul><li>She’s quite nasty when upset </li></ul><ul><li>I’ll tell her you think she’s fat </li></ul>

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