What Recession? Test Relentlessly to Win in a Down Economy

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What Recession? Test Relentlessly to Win at Marketing in a Down Economy October 24, 2008
That’s Me
- Jason Baer
- Director,
- Strategy & Ideas
- Twitter: @jaybaer
Much of Marketing is Off Target
Not a Good Time to Waste Marketing $
Your Job = Steady, Incremental Improvement
Use Tracking Phone Numbers and URLs
Real-Time Data Shows What’s Working Unique Numbers Can Be Inserted on Web Site to Capture Secondary Data
Test Messaging with Banner Ads
Pictures of People Always Works
Test Retargeting to Your Web Audience
Test Search Ads
Major Difference in Results
Measure PPC by TERM
Test Specific Landing Pages
Test Specific Landing Pages
Advanced Landing Page Testing
Advanced Landing Page Testing 49% More Leads
Test What People See
Test EVERY Email You Send
Test EVERY Email You Send Subject line – From line – Time of day – Day of week - Layout
Testing Improves Marketing Results. Start Today.
Questions?
- Jason Baer
- Director,
- Strategy & Ideas
- [email_address]
- Twitter: @jaybaer
- Blog: http://www.offmadisonave.com