Meet the Press….With Poise Presented by Carol Klimas, Director of Public Relations How to make the most of your interview

Topics covered in this webinar Why reporters do what they do, and how it impacts you How to make the most of your interview Avoiding common mistakes Dressing the part The good, the bad, the ugly 9/10/08

Why reporters do what they do, and how it impacts you

How to make the most of your interview

Avoiding common mistakes

Dressing the part

The good, the bad, the ugly

Media Motivator #1 The News is Always On 9/10/08 “ The greatest felony in the news business today is to be behind, or to miss a big story. So speed and quantity substitute for thoroughness and quality, for accuracy and context.” - Carl Bernstein “ Yeah, I'm obnoxious, yeah, I cut people off, yeah, I'm rude. You know why? Because you're busy.” - Bill O’Reilly

The News is Always On

Media Motivator #2 We Can’t Get Enough 9/10/08 “ News, particularly daily news, is more addictive than crack cocaine, more addictive than heroin, more addictive than cigarettes.” - Dan Rather "Our job is only to hold up the mirror - to tell and show the public what has happened." - Walter Cronkite

We Can’t Get Enough

Media Motivator #3 Enormous Pressure to Be First 9/10/08 “ I didn't like the competitiveness of big-time journalism.” - Charles Kuralt “ A reporter is always concerned with tomorrow. There's nothing tangible of yesterday. All I can say I've done is agitate the air ten or fifteen minutes and then boom - it's gone.” - Edward R. Murrow

Enormous Pressure to Be First

Media Motivator #4 If it Bleeds, It Leads 9/10/08 “ The sports page records people's accomplishments, the front page usually records nothing, but man's failures.” - Barbara Walters “ I imagine a lot of people tune in simply to watch reporters get bitch-slapped by Mother Nature, and frankly, who can blame them?” - Anderson Cooper

If it Bleeds, It Leads

To Harness Media You Have to Be Accessible 9/10/08 Likeable Responsive Interesting

Accessible

Keys to a Successful Interview 9/10/08

Be Prepared ? What questions are likely ? Who else is being interviewed ? What opportunity does the interview represent ? How will your clients, employees, board members react 9/10/08

? What questions are likely

? Who else is being interviewed

? What opportunity does the interview represent

? How will your clients, employees, board members react

Be On Message Keeps you grounded and focused Prevents you from being misquoted Ensures all information from your organization is consistent Allows you to Block and Bridge 9/10/08

Keeps you grounded and focused

Prevents you from being misquoted

Ensures all information from your organization is consistent

Allows you to Block and Bridge

Be Clear Speak slowly, emphasize each word Speak with confidence Use facts and figures – but DON’T make them up Stay away from jargon and acronyms 9/10/08

Speak slowly, emphasize each word

Speak with confidence

Use facts and figures – but DON’T make them up

Stay away from jargon and acronyms

Be Concise Consider which is better…. “ I demand my freedom and if I don’t have the opportunity to be liberated, I’d rather not go on living.” OR “ Give me liberty or give me death.” – Patrick Henry 9/10/08

Consider which is better….

“ I demand my freedom and if I don’t have the opportunity to be liberated, I’d rather not go on living.”

OR

“ Give me liberty or give me death.” – Patrick Henry

Common Pitfalls 9/10/08

Talking Trash Asked about other organizations? Talk about what makes you different 9/10/08

Asked about other organizations?

Talk about what makes you different

Ditch the Negativity Asked about a problem? Talk about solutions and actions 9/10/08

Asked about a problem?

Talk about solutions and actions

Speak in the Present Asked about the future? Talk about today 9/10/08

Asked about the future?

Talk about today

Off The Record Asked to go off the record? Hold your interview attitude until has left the building 9/10/08

Asked to go off the record?

Hold your interview attitude until

has left the building

80 % of Communication is Visual 9/10/08

Dress the Part For men - suit & tie 9/10/08 For women, a few different rules…

For men - suit & tie

Body Language Be relaxed and comfortable but sit upright or stand straight Make and keep eye contact – appear interested Don’t look into the camera Use your hands wisely 9/10/08

Be relaxed and comfortable but sit upright or stand straight

Make and keep eye contact – appear interested

Don’t look into the camera

Use your hands wisely

The Good, the Bad and the Ugly 9/10/08

The Good 9/10/08

The Bad 9/10/08

The Ugly 9/10/08

Q&A If you have questions after this Webinar, please contact: Carol Klimas [email_address] 9/10/08