StarTech - Mobile Web (Display) Advertising

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The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web.



However, the development will change and the device detection engine and device-specific rendering support are a must

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  • As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind www.adwido.com
    sbh09@gotsmail.com
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StarTech - Mobile Web (Display) Advertising

  1. 1. Mobile Web (Display) Advertising
  2. 2. Mobile Advertising !? :)
  3. 3. Evolution of Mobile Advertising
  4. 4. Evolution of Mobile Advertising Mobile Web Advertising Global Mobile Ad Spend Forecast for 2011 Source: http://strategyanalytics.com will be the dominant form of mobile advertising in near future
  5. 5. Mobile Web Advertising
  6. 6. Banner Ads (jpeg, gif, animated gif, png, flash lite – based on device capabilities)
  7. 7. Text Ads… or better yet Text/Banner Ads
  8. 8. Interstitials and Click To Call
  9. 9. Although the support for information is changed, the principles and the goals are the same as in normal web advertising
  10. 10. Number$
  11. 11. The worldwide mobile marketing and advertising will reach $19 billion by 2012 The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013 The worldwide mobile advertising market will be worth more than $12 billion by 2011 Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure will reach $11.4 billion by 2011 $$$
  12. 12. Development
  13. 13. Thousands of devices with different capabilities
  14. 14. device detection So you definitely need..
  15. 15. reasons to go mobile Publishers, Brands & Agencies Mobile Web Sites earn money cross promotion B sms advertising campaigns extend your media visibility gain new customers boost brand awareness A P Reasons to go mobile
  16. 16. The end of mobile web !? Nope. Just “iPhonify” iPhone users prefer the mobile version of websites The iPhone
  17. 17. smart mobisite development is based on device detection Mobile Web Sites
  18. 18. <ul><ul><li>Mobile analytics extract relevant data and reports for brands, publishers and agencies </li></ul></ul><ul><ul><li>Traditional web analytics tools cannot accurately monitor and measure mobile websites </li></ul></ul>Mobile Web Analytics
  19. 19. Mobile Web Analytics http://m.hotnews.ro mar 2008 – oct 2008
  20. 20. mobile analytics development is based on device detection Mobile Web Analytics
  21. 21. Mobile Web AdServer <ul><li>Ad Request – triggers user profile recognition </li></ul><ul><li>Ad Targeting – campaign targeting criteria are matched with user profile and ad inventory </li></ul><ul><li>Ad Delivery – selected ad is optimized for handset and delivered </li></ul><ul><li>Mobile Web AdServers exist and you can start using one as soon as you get your mobisite. </li></ul><ul><li>We can help with that. With the mobisite too. </li></ul><ul><li>(We’re also working on our adserver solution.. Coming soon ;) </li></ul>
  22. 22. mobile adserver development is based on device detection Mobile Web AdServer
  23. 23. Thanks! The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web. However, the development will change and the device detection engine and device-specific rendering support are a must. So…

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