StarTech - Mobile Web (Display) Advertising

Mobile Web (Display) Advertising

Mobile Advertising !? :)

Evolution of Mobile Advertising

Evolution of Mobile Advertising Mobile Web Advertising Global Mobile Ad Spend Forecast for 2011 Source: http://strategyanalytics.com will be the dominant form of mobile advertising in near future

Mobile Web Advertising

Banner Ads (jpeg, gif, animated gif, png, flash lite – based on device capabilities)

Text Ads… or better yet Text/Banner Ads

Interstitials and Click To Call

Although the support for information is changed, the principles and the goals are the same as in normal web advertising

Number$

The worldwide mobile marketing and advertising will reach $19 billion by 2012 The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013 The worldwide mobile advertising market will be worth more than $12 billion by 2011 Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure will reach $11.4 billion by 2011 $$$

Development

Thousands of devices with different capabilities

device detection So you definitely need..

reasons to go mobile Publishers, Brands & Agencies Mobile Web Sites earn money cross promotion B sms advertising campaigns extend your media visibility gain new customers boost brand awareness A P Reasons to go mobile

The end of mobile web !? Nope. Just “iPhonify” iPhone users prefer the mobile version of websites The iPhone

smart mobisite development is based on device detection Mobile Web Sites

Mobile analytics extract relevant data and reports for brands, publishers and agencies

Traditional web analytics tools cannot accurately monitor and measure mobile websites

Mobile Web Analytics

Mobile Web Analytics http://m.hotnews.ro mar 2008 – oct 2008

mobile analytics development is based on device detection Mobile Web Analytics

Mobile Web AdServer

Ad Request – triggers user profile recognition

Ad Targeting – campaign targeting criteria are matched with user profile and ad inventory

Ad Delivery – selected ad is optimized for handset and delivered

Mobile Web AdServers exist and you can start using one as soon as you get your mobisite.

We can help with that. With the mobisite too.

(We’re also working on our adserver solution.. Coming soon ;)

mobile adserver development is based on device detection Mobile Web AdServer

Thanks! The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web. However, the development will change and the device detection engine and device-specific rendering support are a must. So…