Your SlideShare is downloading. ×

Connections 2011: Waking the Dead

251

Published on

Hosted by ExactTarget, the conference focused on a variety of forums relevant to generating powerful one-to-one communications with customers. Christine, along with Jay Miller and Clay Moore of …

Hosted by ExactTarget, the conference focused on a variety of forums relevant to generating powerful one-to-one communications with customers. Christine, along with Jay Miller and Clay Moore of ExactTarget, specifically presented on re-engagement strategies for the non-responsive subscriber.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
251
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. !"#$%&()*+*",-!"#$%&&"("%)*+),)"&-".*/0,*)1"*20%#,".30%.-4"*+56.7,-6",*."/0$11*2345"6(7"2&*(8)2$9($%*:1$;"93:<<0",$9=%>;*81"/0==2*345"6(7"2&*(
  • 2. 0*"9?2$%&@*2<=2A"%6*BCD!"#!$%&()&*(!+#&$,# #23456#7#89(.1*:$!-%:+#-+(%#2*(*%($=%E2*"6($;"($=%*!#A*"9?2*#(*,$&.*(/,# #;<436#7#8-+*!0,$##0&$1,*(%#F*2<=2A"%6* $,*,*(!=$,&.*(/&*(!# #;34>6#7#?"",$## $,+@!+,#$&*,+# #
  • 3. !)/!*G%9?H962$H*#2A6#7#B0&(9#*!!#!"*,##A56#7#C,9!%#*!#*!!#0&D#9(+*+##;26#7#E!*#$,9,/&*# #
  • 4. I:!
  • 5. J*"1!=21,J*1*;"%6/KAF"6(
  • 6. K%62*"9*,L=1?A*!$()=?(J*1*;"%6/+2$;*9M"($&?* *"$"""$""" !$"""$""" )"$"""$""" !&$#""$""" #"$"""$""" !&$"""$""" ("$"""$""" !%$#""$""" "$"""$""" !%$"""$""" &"$"""$""" !#""$""" %"$"""$""" Performance Decreases " !" +,-./ 01.2/ 34567 +,-./ 01.2/ 84945:4 F#8!0@&$&G9,#BH&.*I&$%,*#J,*&(9#89(,*#
  • 7. >2*N=?2O?H962$H*2942=,$%&P
  • 8. !4QQ3>J47R4NP
  • 9. O)=S=<R"%,9R=SA"%/=</=?)";*9*&A*%(*,/=?21$9(9<=2?%*%&"&*,9?H962$H*29P
  • 10. 7)*G%*%&"&*,!)=>2*7)*/P E!#.9(.1+K#!#!@,+#!/,$# *(0,# E!*#1!.1(%#&D#!*:,$# L!0(!+#!/,$# -9,++#D!-#.&#M&1,#*:,0#
  • 11. @=11 N:&*#@,$.,*&%,#!"#D!-$#L&*&G&+,#L!#D!-# *:(1#&$,#-,%&%,LO# P,++#*:&#;2#@,$.,*# C,*M,,#;2#&L#2Q#@,$.,*# R!$,#*:&#2Q#@,$.,*#
  • 12. 8!+*#@,$#+,L#S!!$#L,9(/,$&G(9(*D#:-$*+#$,@-*&*(!#R(++(%#&#!@@!$*-(*D#"!$#$,9,/&*#*&$%,*(%## T,%&%,L#U#P(&G(9(*D#
  • 13. >!:J+:I748RIKTG4
  • 14. U%=S!)"(VI=(9W(=Q==#M=2 E!*# E!*# E!*# 89(.1(%# J,.,*# ?@,(%#
  • 15. @=11 V!M#0&D#.!+,.-*(/,#,0&(9+#+,*#G,"!$,#D!-# L$&M#*:,#9(,#!#-,%&%,LO# >#*!#2# W#*!#<# XQ#*!#X;# E,/,$#
  • 16. R=S(=K,*%($</7)*A Y,"(,#0,&+-$,+# E-0G,$#!"#0&$1,*(%#,0&(9+#+,*#Z#2# E-0G,$#!"#!@,+#[#X# E-0G,$#!"#.9(.1+#[X##
  • 17. R=S(=K,*%($</7)*A 8$,&*,#&#"(9*,$#G&+,L#!#*:,#0,&+-$,+## # # .:,L-9,#!%!(%#"(9*,$(%#(#&#@$!%$&0# #
  • 18. N=?2:F($=%9 BH.9-L,#-,%&%,L#"$!0#0&$1,*(%#+,L+#M=# ,H.9-+(!#9(+*+#&L#L&*&#,H*$&.*(!+## R&$1,*#*!#-,%&%,L#L("",$,*9D#]("#&*#&99^# I,+*(%_#+-G`,.*K#!"",$K#"$,a-,.DK#*(0(%K#.!*,*# I$D#!*:,$#.:&,9+_#L($,.*#0&(9K#R# 8$,&*,#&#*&$%,*,L#.&0@&(%#*!#$,7,%&%,#
  • 19. K+4I7KMNKIX7R4GI4IX>X4+-4Y>0@Q4O
  • 20. Q"2&*R*"1()6"2*>66=?%(I**,9 P&$%,#+-G+.$(G,$#G&+,# R&D#!*#$,+@!L(%# # P!%#*(0,#!#+,,#]0!$,# *:&#+(H#0!*:+^#
  • 21. R*"1()6"2*>66=?%(>FF2="6) b,,@#&99#+-G+.$(G,$+# T+,#$,@!$*+#"!$#L&*&#!9L,$# *:&#W#0!*:+# ,%0,*#&L#*&$%,*#GD# *(0,"$&0,#
  • 22. J*("$1>66=?%(I**,9 >FF2="6) P&$%,#+-G+.$(G,$#G&+,# cL,*("D#*:,#-,%&%,L# R&D#+(%9,7@-$.:&+,# BH.9-L,#-,%&%,L#"$!0# .-+*!0,$+# ,M#+,L+# N(L!M#9&$%,$#*:&#+(H# ,%0,*#&L#*,+*#,M# 0!*:+# !"",$+#*!#-,%&%,L# #
  • 23. 8>0@>KXI8>O4O7G+N- 8K7N:M@>Q0+4O4J7
  • 24. 8$(/=<@"1A+*9*2( MMM4@&907L,+,$*4!$%#
  • 25. @"1A+*9*2(@2=&2"A9 B0&(9# R,L(&# SS8# B?##
  • 26. O$(?"($=%@=9$($;*9 I**,9 V,&9*:D#L,9(/,$&G(9(*D# cL,*("D#&L/!.&*,+# P&$%,#9(+*#&L#+*$!%#%$!M*:# J,L-.,#+,L#.!+*+# *$!%#.!*,*# S$!*,.*#$,@-*&*(!# d&$(,*D#!"#.9(.17*:$!-%:+# ,*#*:,#+*&%,#"!$#&LL(*(!&9# I(0,#!#+(*,# +,%0,*&*(!# # #
  • 27. @"1A+*9*2(>FF2="6) R&$1,*#*!#&99#.-$$,*#!@*,L7(#+-G+.$(G,$+# ?"",$#&#.:!(.,# ,%0,*#GD#$,+@!+,# 89,&$#!""#*:,#-$,+@!+(/,# e(L#!-*#M:D#@,!@9,#9,&/,##
  • 28. 7)*4A"$1
  • 29. @"1A+*9*2(J*9?1(9 ;56#!@,#$&*,## X26#.9(.17*:$!-%:#$&*,## 5>6#!"#.9(.1+#+,9,.*,L#D,+# S$(0&$D#$,&+!#"!$#-+-G+.$(G(%#M&+#9&.1#!"# *$&/,9#@9&+##
  • 30. @"1A+*9*2(I*5(O(*F9 J,*&$%,*#-7$,+@!+(/,## P!!1#(*!#G,:&/(!$#!"#G!*:#%$!-@+#@!+*7,0&(9# 8!*(-,#*!#!@*(0(),#.!*,*#"!$#,%&%,L#
  • 31. 8>O4O7G+N-:IQKI4 J47>KQ4J
  • 32. :%1$%*J*("$1*27"6($69$%G9* YD&0(.#M,9.!0,#,0&(9# J,*,*(!7G&+,L#@$!%$&0+# f-*!0&*,L#.!-@!#&++(%0,*# J,L,0@*(!#0&&%,0,*#
  • 33. Q$<*6/61*-K%6*%($;*9+2$;*J*;*%?*>FF2="6)"%,J*9?1(9 8!-@!#&++(%0,*#G&+,L#!#+,*## !"#2QKQQQ#$&L!0#.!L,+# e!99!M#-@#+,*#G&+,L#!#$,L,0@*(!# 89(.17*:$!-%:#;7>H#!$0&9#$&*,# 8!/,$+(!_#;6#.9(.1#*!#.!/,$+(!# #
  • 34. 8>O4O7G+N-4Y>877>JX47 0>JU47KIX
  • 35. 45"6(7"2&*(0"2#*($%&
  • 36. 45"6(7"2&*(0"2#*($%& T+,L#$,@!$*+#"$!0#&9,+"!$.,# 3#+,%0,*+_#R!+*9D#"!.-+,L#!#.-+*!0,$+#/+4#@$!+@,.*+# WQ6#,%&%,LK#AQ6#-,%&%,L# ?"#*:,#AQ6#-,%&%,LK#5Q6#:&L#&#,%&%,L#.!*&.*#&*#*:,#.!0@&D# @,.("(.#,0&(9#.$,&*,L#"!$#,&.:#!"#*:,#3#+,%0,*+# c.!$@!$&*,L#LD&0(.#.!*,*#G&+,L#!#!@*7(#@$,",$,.,+# ;Q#9&L(%#@&%,+#L,/,9!@,L#*!#@$!/(L,#+-G+.$(G,$+#&#M&D#*!#.-+*!0(),# @$,",$,.,+K#!@*7(#*!#&LL(*(!&9#@-G9(.&*(!+# XA#.&0@&(%#.!L,+#.$,&*,L#*!#*$&.1#(#&9,+"!$.,# #
  • 37. 45"6(7"2&*(0"2#*($%&-G+.$(G,$#S&*:+#"!$# B0&(9# #8If_# 8!"($0# P&L(%#S&%,# S&++#66B0&(966.!"($0(%# -G+.$(@*(! +-G+.$(@*(! eY8# #-@L&*,#$,.!$L# ].:,.1G!H#"!$#S$!L-.*# T@L&*,+^ I:&1#D!-#"!$# +-G+.$(G(%#9&L(%# @&%,J,,%&%,0,*# ?@,,L8&0@&(%# 8!*&.*+#!@*,L#(#G-*# J,B%&%,0,*# 8:&%,#B0&(9#fLL$,++#9&L(%#@&%,# #e-99#+-G+.$(G,$#+(%-@#"!$0#M=# eY8# #.$,&*,#,M#9,&L# TB%&%,L B0&(9 &L#+-G+.$(G,#*!# .&0@&(%#cYK#PK#PRK#PK#&L# S$!L-.*#T@L&*,+ .!*&.*#("! ?@,,L 8&*.:&99#B$$!$#S&%,# # S9,&+,#-+,#*:,#G&.1# G-**!#&L#$,+-G0(*# ?@,,L *:,#"!$0 B0&(9# #8If_# P&L(%#S&%,# eY8# #-@L&*,#$,.!$L# I:&1#D!-#"!$#D!-$# T+-G+.$(G, .!"($0(%# ]-.:,.1#"!$#S$!L-.*# (*,$,+*#9&L(%# T+-G+.$(G, T@L&*,+^ @&%, 8:,.1#B%&%,0,*#M(*:# ,.!L# T,%&%,L#M(*:#G!*:# K# c"#B%&%,L#&*#&D#@!(*_# IM!#N,,1+#P&*,$ J,B%&%,0,*#B0&(9+ J,B%&%,0,*# K# JR#S:!,#8&99 J,0&(#!@*,L#(#*!# *(99#TB%&%,L B0&(9 !@,,L#.&+,+g#&D#!*:,$# +,9,.*,L#.!00-(.&*(!+ ,%&%,0,*#M(*:#BI c"#T,%&%,L#M(*:#B0&(9K# +,.!L#,0&(9K#!*# ,%&%,L#M(*:#BI#(#&D# !*:,$#M&DK#!#,%&%,L#GD# *:,#JRK#*:,#$,0!/,# "$!0#!@*7(#9(+*
  • 38. 470"2#*($%&
  • 39. 470"2#*($%&
  • 40. Q"%,$%&@"&*45"AF1*
  • 41. @2=6*99X4 ,L#,0&(9#X#;4 ,L#,0&(9#;#>4 J,@$,+,*&*(/,#"!99!M#-@#.&99#A4 ;L#$,@#"!99!M#-@#.&99#*!#,%&%,L#]L!M9!&L(%# M:(*,@&@,$+K#,*.4^#24 J,0!/,#-,%&%,L#"$!0#9(+*# # #
  • 42. J*9?1(9 XQ6#$,+@!+,#$&*,#].-+*!0,$^#26#]@$!+@,.*^# 5Q7<Q6#!"#.-+*!0,$#$,+@!+,+_#D,+# AQ6#9("*#(#!@,#$&*,+#@!+*7.9,&-@# V,9@,L#"!.-+#!#M:&*#M&+#M!$1(%# @&$1,L#.!/,$+&*(!+#M(*:#J,9&*(!+:(@#R&&%,$+# P(+*#M&+#G&.1#*!#+&0,#+(),#M(*:(#!,#a-&$*,$#
  • 43. O7J>74XK88R>QQ4IX4O
  • 44. :2&"%$Z"($=%"18)"11*%&*9 V&%(%#!*!#!9L#L&*&# 7GD,# #
  • 45. 7*6)%$6"18)"11*%&*9 (H70!*:#"(9*,$#M(L!M# J,@!$*7G&+,L#9(+*+#]+.:,L-9(%^# Y&*&#*$-,#M(*:(#$&%,+#!9D#
  • 46. >OUN:GJOG[O8JK[4JO
  • 47. !)"(S=?1,/=?F2*<*2P
  • 48. X$;*6=%9?A*29S)"(()*/S"%(A3#
  • 49. Q4OOKO0:J4
  • 50. :F(,=S%H/0*99"&*EO(2*"A7/F*
  • 51. :F(=?(O)=?1,0"(6)N=?2[2"%,@*29=%"1$(/ #
  • 52. T > ]
  • 53. 8)2$9($%*:1$;"9.:$(+*(,!h!""0&L(+!&/,4.!0#A3Q42Q24A2QQ######"!99!M#0,#h.!9(/&+#81"/0==2*[?9$%*998=%9?1("%(.9&D40!!$,h,H&.**&$%,*4.!0#######"!99!M#0,#h.9&D03(!#."/0$11*2O*%$=20"2#*($%&8=%9?1("%(`0(99,$h,H&.**&$%,*4.!0#######"!99!M#0,#h))`0#
  • 54. 8)2$9($%*:1$;"9.:$(+*(,!h!""0&L(+!&/,4.!0#A3Q42Q24A2QQ######"!99!M#0,#h.!9(/&+#
  • 55. 81"/0==2*[?9$%*998=%9?1("%(.9&D40!!$,h,H&.**&$%,*4.!0#######"!99!M#0,#h.9&D03(!#
  • 56. ."/0$11*2O*%$=20"2#*($%&8=%9?1("%(`0(99,$h,H&.**&$%,*4.!0#######"!99!M#0,#h))`0#

×