Emerging Social
Strategies & Trends That
Every Business Needs to
Know!
Sarah Stoltzfus, Account Manager
Caitlin Dodds, SEO...
•Founded in 2008
•18 employees and growing!
•Clients in varied Industries from across
the country.
•Promotion World Ranked...
Welcome to Social Media
in
2013!
Which Network
Should I Use?
60% Use
Twitter
86% Use
Facebook
55% Use
LinkedIn
70% Use
Video
Sharing
• Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
• Networking
• Thought Leaders...
Social Media is no longer
an option !
Year 2015:
Brands will be generating 50%
of their web sales through
social media and mobile
platforms with a projection of...
Where Are Businesses Spending
Their Marketing Dollars?
Strategy: It’s Important
• No realistic expectations
• Disappointment
• Give up 
Strategy: 4 Steps
• Set Goals
• Business goal alignment
• Manageable & measureable
• Create a Content Strategy
• Answer: h...
How to Manage your Strategy
• Who is in charge?
• Who creates content?
• Who posts content?
• Who measures?
What’s Popular?
Where is Your Audience?
Facebook
• Broadest reach & huge sharing potential
• General audience
• Facebook Ad targeting
• Post “stickiness”
• Posts ...
Twitter
• Immediate action, news flashes, short sales
• Tweets VERY short lifespan
Google+
• Build your brand
• SEO benefits for website
• Business professionals
• Not the best for B2C
• Essential for blog...
LinkedIn
• Qualified B2B leads + networking
• Excellent site referral traffic
• Great LinkedIn sponsored updates
• Build t...
Pinterest
• Fashion, health, home, décor
• Etsy & small business discovery
• New business accounts & analytics
• High-qual...
YouTube
• Video engagement > text engagement
• 350sec for video; 42sec for text
• B2C: 90% online shoppers use video to ma...
Niche Media
• Instagram & Vine
• Tumblr, Blogger, Blogspot
• CafeMom, Avvo
• Houzz, Ravelry, Flickr
• Wiser, Spotify
• Ind...
Using Social as B2B?
• Brand Awareness
• Sales leads
• Find potential clients
• Provide free content
• Engage differently
...
Which one to pick?
Facebook Just about anyone as long as you have interesting content
Twitter Marketing, new tech, consume...
How Often to Post?
Facebook 4-7/week
Twitter Multiple times a day (spaced in between or in a related series)
Google+ 3-5/w...
Monitoring Social
• Monitor on-page
• Visit, but time-consuming daily
• GoogleAnalytics for referral traffic
• Google Aler...
Engage Engage Engage
What Do People Like To
See?
Have a Conversation
Develop Relationships!
Use Social Sharing
• Add this
• Share This
• Slide Share
Ask For It
I’m the sucker that actually liked
this photo… who wouldn’t want to
help them get a puppy?!
Short & Sweet
• Posts between 100-150 characters see 60% more Likes, comments
and shares than longer posts
• Pictures are ...
Engage with
and Thank Your Followers
• @sarah Thanks for
following us!
• Shout out to Sarah for
liking our company
putting...
Listen to your audience
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS Feeds
• Followerwonk
Some more things to consider
• Don’t sell – talk
• No spelling errors - Double check your
spelling / grammar
• Write uniqu...
Don’t Offend
Do Not Beg
Your Customers
Bash Your
CompetitorsOr
How Social Media and
SEO Influence
Each Other
Social Media & Rankings
Links are considered a
“vote” of authority and
now social signals are
being factored into how
webs...
Social Media & Rankings
Search engines are listening!
Google Loves Brands
Important TIP!
Google Loves Branding
& Themselves - Socially
Strike up a conversation about
today’s Social Media Meet-Up
Twitter: /webtalentmktg @webtalentmktg
Facebook: /webtalentmar...
Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm
Social Media Presentation
Social Media Presentation
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  • http://socialmediatoday.com/node/1458746
  • Social Media Presentation

    1. 1. Emerging Social Strategies & Trends That Every Business Needs to Know! Sarah Stoltzfus, Account Manager Caitlin Dodds, SEO Specialist
    2. 2. •Founded in 2008 •18 employees and growing! •Clients in varied Industries from across the country. •Promotion World Ranked us #4 •Top SEOS ranks us #17 in the US •Our thoughts are published everywhere! •Saying we are passionate about search marketing is an UNDERSTATEMENT! Awards & Certifications Find us here
    3. 3. Welcome to Social Media in 2013!
    4. 4. Which Network Should I Use? 60% Use Twitter 86% Use Facebook 55% Use LinkedIn 70% Use Video Sharing
    5. 5. • Public Relations • Customer Service • Client Retention • Loyalty Building • Collaboration • Networking • Thought Leadership • Crisis Management • Recruitment Social media uses
    6. 6. Social Media is no longer an option !
    7. 7. Year 2015: Brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 billionYear 2016: More than HALF of the dollars spent in US retail will be influenced by the web
    8. 8. Where Are Businesses Spending Their Marketing Dollars?
    9. 9. Strategy: It’s Important • No realistic expectations • Disappointment • Give up 
    10. 10. Strategy: 4 Steps • Set Goals • Business goal alignment • Manageable & measureable • Create a Content Strategy • Answer: how, when, what • Information + Promotions + News + Images/Video • Location • Measure
    11. 11. How to Manage your Strategy • Who is in charge? • Who creates content? • Who posts content? • Who measures?
    12. 12. What’s Popular?
    13. 13. Where is Your Audience?
    14. 14. Facebook • Broadest reach & huge sharing potential • General audience • Facebook Ad targeting • Post “stickiness” • Posts can get buried
    15. 15. Twitter • Immediate action, news flashes, short sales • Tweets VERY short lifespan
    16. 16. Google+ • Build your brand • SEO benefits for website • Business professionals • Not the best for B2C • Essential for bloggers
    17. 17. LinkedIn • Qualified B2B leads + networking • Excellent site referral traffic • Great LinkedIn sponsored updates • Build thought leadership
    18. 18. Pinterest • Fashion, health, home, décor • Etsy & small business discovery • New business accounts & analytics • High-quality images • Produce visual content • 72%+ women
    19. 19. YouTube • Video engagement > text engagement • 350sec for video; 42sec for text • B2C: 90% online shoppers use video to make decisions • B2B: 75% execs watch work-related videos weekly • 65% then visit the marketer’s site • Testimonials, product reviews • How-to, guides, tours
    20. 20. Niche Media • Instagram & Vine • Tumblr, Blogger, Blogspot • CafeMom, Avvo • Houzz, Ravelry, Flickr • Wiser, Spotify • Industry Specific • Disregard if no: • Time • Resources • Audience
    21. 21. Using Social as B2B? • Brand Awareness • Sales leads • Find potential clients • Provide free content • Engage differently with clients • Monitor changes in client’s business • Inbound marketing • Position employees as knowledgeable
    22. 22. Which one to pick? Facebook Just about anyone as long as you have interesting content Twitter Marketing, new tech, consumer brands Google+ EVERYONE but primarily Marketing, Sales, Business Professionals LinkedIn B2B, Manufacturing, Technology, Finance Pinterest Household products, clothing retailers, food (grocery & restaurants), beauty & health YouTube Service providers, consumer products
    23. 23. How Often to Post? Facebook 4-7/week Twitter Multiple times a day (spaced in between or in a related series) Google+ 3-5/week LinkedIn 2-4/week Pinterest Every few days a couple pins at a time YouTube As needed, weekly or bi-weekly
    24. 24. Monitoring Social • Monitor on-page • Visit, but time-consuming daily • GoogleAnalytics for referral traffic • Google Alerts • Social Mention, Topsy • Automate & schedule posts • Via Hootsuite, Tweetdeck
    25. 25. Engage Engage Engage
    26. 26. What Do People Like To See?
    27. 27. Have a Conversation
    28. 28. Develop Relationships!
    29. 29. Use Social Sharing • Add this • Share This • Slide Share
    30. 30. Ask For It I’m the sucker that actually liked this photo… who wouldn’t want to help them get a puppy?!
    31. 31. Short & Sweet • Posts between 100-150 characters see 60% more Likes, comments and shares than longer posts • Pictures are worth 1,000 words
    32. 32. Engage with and Thank Your Followers • @sarah Thanks for following us! • Shout out to Sarah for liking our company putting us at 1,000 likes! • Increases the number of people you reach • Feeds egos and builds brand loyalty
    33. 33. Listen to your audience • Google Alerts • Tweet Deck • Social Mentions • RSS Feeds • Followerwonk
    34. 34. Some more things to consider • Don’t sell – talk • No spelling errors - Double check your spelling / grammar • Write unique content – don’t copy! • Don’t be ordinary • Don’t limit yourself to text – Think video!
    35. 35. Don’t Offend
    36. 36. Do Not Beg Your Customers Bash Your CompetitorsOr
    37. 37. How Social Media and SEO Influence Each Other
    38. 38. Social Media & Rankings Links are considered a “vote” of authority and now social signals are being factored into how websites rank in the search results
    39. 39. Social Media & Rankings
    40. 40. Search engines are listening!
    41. 41. Google Loves Brands
    42. 42. Important TIP!
    43. 43. Google Loves Branding & Themselves - Socially
    44. 44. Strike up a conversation about today’s Social Media Meet-Up Twitter: /webtalentmktg @webtalentmktg Facebook: /webtalentmarketing LinkedIn: /company/web-talent-marketing
    45. 45. Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm
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