Things To Consider When Building A Website By Oliver Feakins

Founded in 2006 Based in Lancaster, PA Boutique Style Firm 5 Employees Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR Management Diverse Backgrounds

Founded in 2006

Based in Lancaster, PA

Boutique Style Firm

5 Employees

Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR Management

Diverse Backgrounds

10 Things to Consider Site’s Purpose Target Market Cost/Time/Resources Monetization/ROI Traffic Sources/SEO Benchmark/Analytics Hosting Programming Design/Branding Working With A Web Design Firm

Site’s Purpose

Target Market

Cost/Time/Resources

Monetization/ROI

Traffic Sources/SEO

Benchmark/Analytics

Hosting

Programming

Design/Branding

Working With A Web Design Firm

What Is Your Site’s Mission/Purpose To inform users Generate potential sales leads To directly sell items or services To engage a community All of the above NONE of the above

To inform users

Generate potential sales leads

To directly sell items or services

To engage a community

All of the above

NONE of the above

Define Your Target Market / Users User demographics Industry Standard Study Competitors Lead and Innovate

User demographics

Industry Standard

Study Competitors

Lead and Innovate

Define Reasonable Expectations Cost $100-$100,000 Time needed 1 day – 8 months Resources needed Technology Design Internet Marketing Legal Capital

Cost

$100-$100,000

Time needed

1 day – 8 months

Resources needed

Technology

Design

Internet Marketing

Legal

Capital

Site Monetization/ROI E-Commerce Lead Generation Affiliate Marketing Advertising/Branding Service Based

Traffic Sources (My Favorite) Search Engine Optimization (SEO) Social Media Marketing Pay Per Click Marketing Affiliate / Banner Advertising Email Marketing Offline Marketing (Press releases, TV, Radio)

Search Engine Optimization (SEO)

Social Media Marketing

Pay Per Click Marketing

Affiliate / Banner Advertising

Email Marketing

Offline Marketing (Press releases, TV, Radio)

Benchmarks ROI Need to determine “Conversion” Determine “Cost Per Conversion” Track Visits, page views, conversions and costs Use Analytics software and conversion tracking software

Need to determine “Conversion”

Determine “Cost Per Conversion”

Track Visits, page views, conversions and costs

Use Analytics software and conversion tracking software

Hosting Domain management Constant uptime 24/7 technical support Clean C-Block Unique IP address Recommend: Go Daddy, Register.com and 1&1.com

Domain management

Constant uptime

24/7 technical support

Clean C-Block

Unique IP address

Recommend: Go Daddy, Register.com and 1&1.com

Programming Many Different Languages PHP, HTML,ASP,PERL Use Common Languages Blogs, Databases, CMS On shore / Off shore Make Sure You Spec Out Your Site In Great Detail

Many Different Languages

PHP, HTML,ASP,PERL

Use Common Languages

Blogs, Databases, CMS

On shore / Off shore

Make Sure You Spec Out Your Site In Great Detail

Web Design/Branding May need to be done by a separate agency Corporate Branding should be done prior to building a site Do not underestimate the importance of a corporate identity Site should be clean, clear with good use of space

May need to be done by a separate agency

Corporate Branding should be done prior to building a site

Do not underestimate the importance of a corporate identity

Site should be clean, clear with good use of space

Conclusion Don’t underestimate the power of the web as a marketing tool Spend the time and money necessary to build an effective website Once site is launched, Continue to improve, update and build traffic

Don’t underestimate the power of the web as a marketing tool

Spend the time and money necessary to build an effective website

Once site is launched, Continue to improve, update and build traffic

Thank You! Oliver Feakins President WebTalent SEO http://www.webtalentseo.com [email_address] 877-496-3327