Internet Marketing Presentation by WebTalent
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Internet Marketing Presentation by WebTalent

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This is the presentation we used at Harrisburg Area Community College. The topic discussed was "Things to consider before building a website". We wanted to share a holistic approach to web site ...

This is the presentation we used at Harrisburg Area Community College. The topic discussed was "Things to consider before building a website". We wanted to share a holistic approach to web site planning and implementation.

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Internet Marketing Presentation by WebTalent Internet Marketing Presentation by WebTalent Presentation Transcript

  • Things To Consider When Building A Website By Oliver Feakins
    • Founded in 2006
    • Based in Lancaster, PA
    • Boutique Style Firm
    • 5 Employees
    • Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR Management
    • Diverse Backgrounds
  • 10 Things to Consider
    • Site’s Purpose
    • Target Market
    • Cost/Time/Resources
    • Monetization/ROI
    • Traffic Sources/SEO
    • Benchmark/Analytics
    • Hosting
    • Programming
    • Design/Branding
    • Working With A Web Design Firm
  • What Is Your Site’s Mission/Purpose
    • To inform users
    • Generate potential sales leads
    • To directly sell items or services
    • To engage a community
    • All of the above
    • NONE of the above
  • Define Your Target Market / Users
    • User demographics
    • Industry Standard
    • Study Competitors
    • Lead and Innovate
  • Define Reasonable Expectations
    • Cost
    • $100-$100,000
    • Time needed
    • 1 day – 8 months
    • Resources needed
    • Technology
    • Design
    • Internet Marketing
    • Legal
    • Capital
  • Site Monetization/ROI E-Commerce Lead Generation Affiliate Marketing Advertising/Branding Service Based
  • Traffic Sources (My Favorite)
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Pay Per Click Marketing
    • Affiliate / Banner Advertising
    • Email Marketing
    • Offline Marketing (Press releases, TV, Radio)
  • Benchmarks ROI
    • Need to determine “Conversion”
    • Determine “Cost Per Conversion”
    • Track Visits, page views, conversions and costs
    • Use Analytics software and conversion tracking software
  • Hosting
    • Domain management
    • Constant uptime
    • 24/7 technical support
    • Clean C-Block
    • Unique IP address
    • Recommend: Go Daddy, Register.com and 1&1.com
  • Programming
    • Many Different Languages
    • PHP, HTML,ASP,PERL
    • Use Common Languages
    • Blogs, Databases, CMS
    • On shore / Off shore
    • Make Sure You Spec Out Your Site In Great Detail
  • Web Design/Branding
    • May need to be done by a separate agency
    • Corporate Branding should be done prior to building a site
    • Do not underestimate the importance of a corporate identity
    • Site should be clean, clear with good use of space
  • Conclusion
    • Don’t underestimate the power of the web as a marketing tool
    • Spend the time and money necessary to build an effective website
    • Once site is launched, Continue to improve, update and build traffic
  • Thank You! Oliver Feakins President WebTalent SEO http://www.webtalentseo.com [email_address] 877-496-3327