Things To Consider When Building A Website By Oliver Feakins
<ul><li>Founded in 2006 </li></ul><ul><li>Based in Lancaster, PA </li></ul><ul><li>Boutique Style Firm </li></ul><ul><li>5...
10 Things to Consider  <ul><li>Site’s Purpose </li></ul><ul><li>Target Market </li></ul><ul><li>Cost/Time/Resources </li><...
What Is Your Site’s Mission/Purpose <ul><li>To inform users </li></ul><ul><li>Generate potential sales leads </li></ul><ul...
Define Your Target Market / Users <ul><li>User demographics </li></ul><ul><li>Industry Standard </li></ul><ul><li>Study Co...
Define Reasonable Expectations <ul><li>Cost </li></ul><ul><li>$100-$100,000 </li></ul><ul><li>Time needed </li></ul><ul><l...
Site Monetization/ROI E-Commerce  Lead Generation  Affiliate Marketing Advertising/Branding Service Based
Traffic Sources (My Favorite)  <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Social Media Marketing </li></ul...
Benchmarks ROI <ul><li>Need to determine “Conversion” </li></ul><ul><li>Determine “Cost Per Conversion”  </li></ul><ul><li...
Hosting <ul><li>Domain management </li></ul><ul><li>Constant uptime  </li></ul><ul><li>24/7 technical support </li></ul><u...
Programming <ul><li>Many Different Languages  </li></ul><ul><li>PHP, HTML,ASP,PERL </li></ul><ul><li>Use Common Languages ...
Web Design/Branding <ul><li>May need to be done by a separate agency </li></ul><ul><li>Corporate Branding should be done p...
Conclusion <ul><li>Don’t underestimate the power of the web as a marketing tool </li></ul><ul><li>Spend the time and money...
Thank You! Oliver Feakins President WebTalent SEO http://www.webtalentseo.com [email_address] 877-496-3327
Upcoming SlideShare
Loading in …5
×

Internet Marketing Presentation by WebTalent

443
-1

Published on

This is the presentation we used at Harrisburg Area Community College. The topic discussed was "Things to consider before building a website". We wanted to share a holistic approach to web site planning and implementation.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
443
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Internet Marketing Presentation by WebTalent

  1. 1. Things To Consider When Building A Website By Oliver Feakins
  2. 2. <ul><li>Founded in 2006 </li></ul><ul><li>Based in Lancaster, PA </li></ul><ul><li>Boutique Style Firm </li></ul><ul><li>5 Employees </li></ul><ul><li>Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR Management </li></ul><ul><li>Diverse Backgrounds </li></ul>
  3. 3. 10 Things to Consider <ul><li>Site’s Purpose </li></ul><ul><li>Target Market </li></ul><ul><li>Cost/Time/Resources </li></ul><ul><li>Monetization/ROI </li></ul><ul><li>Traffic Sources/SEO </li></ul><ul><li>Benchmark/Analytics </li></ul><ul><li>Hosting </li></ul><ul><li>Programming </li></ul><ul><li>Design/Branding </li></ul><ul><li>Working With A Web Design Firm </li></ul>
  4. 4. What Is Your Site’s Mission/Purpose <ul><li>To inform users </li></ul><ul><li>Generate potential sales leads </li></ul><ul><li>To directly sell items or services </li></ul><ul><li>To engage a community </li></ul><ul><li>All of the above </li></ul><ul><li>NONE of the above </li></ul>
  5. 5. Define Your Target Market / Users <ul><li>User demographics </li></ul><ul><li>Industry Standard </li></ul><ul><li>Study Competitors </li></ul><ul><li>Lead and Innovate </li></ul>
  6. 6. Define Reasonable Expectations <ul><li>Cost </li></ul><ul><li>$100-$100,000 </li></ul><ul><li>Time needed </li></ul><ul><li>1 day – 8 months </li></ul><ul><li>Resources needed </li></ul><ul><li>Technology </li></ul><ul><li>Design </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Legal </li></ul><ul><li>Capital </li></ul>
  7. 7. Site Monetization/ROI E-Commerce Lead Generation Affiliate Marketing Advertising/Branding Service Based
  8. 8. Traffic Sources (My Favorite) <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Pay Per Click Marketing </li></ul><ul><li>Affiliate / Banner Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Offline Marketing (Press releases, TV, Radio) </li></ul>
  9. 9. Benchmarks ROI <ul><li>Need to determine “Conversion” </li></ul><ul><li>Determine “Cost Per Conversion” </li></ul><ul><li>Track Visits, page views, conversions and costs </li></ul><ul><li>Use Analytics software and conversion tracking software </li></ul>
  10. 10. Hosting <ul><li>Domain management </li></ul><ul><li>Constant uptime </li></ul><ul><li>24/7 technical support </li></ul><ul><li>Clean C-Block </li></ul><ul><li>Unique IP address </li></ul><ul><li>Recommend: Go Daddy, Register.com and 1&1.com </li></ul>
  11. 11. Programming <ul><li>Many Different Languages </li></ul><ul><li>PHP, HTML,ASP,PERL </li></ul><ul><li>Use Common Languages </li></ul><ul><li>Blogs, Databases, CMS </li></ul><ul><li>On shore / Off shore </li></ul><ul><li>Make Sure You Spec Out Your Site In Great Detail </li></ul>
  12. 12. Web Design/Branding <ul><li>May need to be done by a separate agency </li></ul><ul><li>Corporate Branding should be done prior to building a site </li></ul><ul><li>Do not underestimate the importance of a corporate identity </li></ul><ul><li>Site should be clean, clear with good use of space </li></ul>
  13. 13. Conclusion <ul><li>Don’t underestimate the power of the web as a marketing tool </li></ul><ul><li>Spend the time and money necessary to build an effective website </li></ul><ul><li>Once site is launched, Continue to improve, update and build traffic </li></ul>
  14. 14. Thank You! Oliver Feakins President WebTalent SEO http://www.webtalentseo.com [email_address] 877-496-3327
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×