Emerging web tactics for 2013

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Learn what is hot is search, social and mobile from Web Talent Marketing. This presentation was given to business representatives from the Lancaster Chamber of Commerce.

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Emerging web tactics for 2013

  1. 1. Emerging SEO Strategies & Trends that Every Marketer Needs to Know! Oliver Feakins CEO, Web Talent Marketing
  2. 2. • Born in London, England •I have a Wife, 2 dogs and a cat •Founded two internet companies starting when I was 24. •Hold an MBA •Working for Internet Companies since 2003 •Speak on Web Marketing at conventions across the country •I’m fueled by Vision.. Big time!
  3. 3. •Founded in 2008 •18 employees and growing! •Clients in varied Industries from across the country. •Promotion World ranked us #4 •Top SEOS ranks us #17 in the US •Our thoughts are published everywhere! •We operate the Lancaster SEO Meetup Group – It’s FREE!!!! •Saying we are passionate about search marketing is an UNDERSTATEMENT! Awards & Certifications Find us here
  4. 4. Where Do you Rank?
  5. 5. Your Name?
  6. 6. Your Service?
  7. 7. Things are not what they appear?
  8. 8. Welcome to SEO in 2013!
  9. 9. Remember This?
  10. 10. Google is smarter than ever! Google can…
  11. 11. Treat an illness
  12. 12. Finish math homework
  13. 13. Check my flight
  14. 14. Check my team
  15. 15. Saves Lives!
  16. 16. You (and your customers) now influence the search results
  17. 17. Important TIP! https://www.google.com/business/places forbusiness/
  18. 18. Important TIP!
  19. 19. Let’s give this a try!
  20. 20. Rank for “Internet Marketing Companies”
  21. 21. How do you see where you really rank?
  22. 22. Track your rankings
  23. 23. Where Do you Rank?
  24. 24. Google is cleaning up the web
  25. 25. •Launched February 2011 •Affected 12% of search results •Has been refreshed over 20 times •Targets poor/thin content •Websites with heavy ad usage •Put tons on online business out of business
  26. 26. •Launched April 2012 •Affected 3% of search results •Is very difficult to reverse •Targets Spammy SEO •Is known as the “over optimization penalty” •Punishes you for “bad links” •Google provided a tool in fall of 2012 to help correct sites that were punished.
  27. 27. Social Media is no longer an option !
  28. 28. Social Media & Rankings
  29. 29. Correlation is not always causation
  30. 30. Search engines are listening!
  31. 31. Link building vs. Share Building
  32. 32. What is your social media strategy?
  33. 33. What is social media
  34. 34. It’s a Conversation
  35. 35. What social media is not
  36. 36. The average person is exposed to 3,000 advertisements EACH DAY!
  37. 37. • Networking • Thought Leadership • Crisis Management • Recruitment • Public Relations • Customer Service • Client Retention • Loyalty Building • Collaboration Social media uses
  38. 38. And yes… BUSINESS DEVELOPMENT!!!
  39. 39. Develop your strategy!
  40. 40. Think conversation NOT campaign
  41. 41. Listen to your audience • Google Alerts • Tweet Deck • Social Mentions • RSS Feeds • Followerwonk • Friend Seeding
  42. 42. Tool up and engage • Ping.fm • Sprout Social • Namechk • Houtsuite • Followerwonk
  43. 43. Develop a winning content strategy
  44. 44. Keep your ear to the ground • Uber Search • Quora • Search.twitter.com • Google Trends • Google Alerts
  45. 45. Some more things to consider • Don’t sell – talk • Double check your spelling / grammar • Write unique content – don’t copy! • Think outside the box • Don’t limit yourself to text – Think video!
  46. 46. Don’t Offend
  47. 47. Get Local
  48. 48. Get Local
  49. 49. Get Local
  50. 50. Mobile is here!
  51. 51. Mobile usage growth
  52. 52. Mobile usage growth
  53. 53. Tips for Mobile • Responsive web design • Sites first, apps later! • Mobile URLs • Analyze your mobile data • Optimize site speed
  54. 54. Optimize for Siri 120 Million iphones and ipads Sold since 2008
  55. 55. In Conclusion
  56. 56. • Optimize your website for the social media revolution • Register and promote you local listings in search engines and other databases • Research, analyze and develop a strategy for mobile users • Stop looking at rankings – Look at leads, sales & engagement • Social Media is to important to leave to an intern • There is no cheap tricks or shortcuts to great online marketing • Content is king… Still! • Social shares are queen! • Focus only on quality metrics
  57. 57. Questions? @socialmediafirm
  58. 58. Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm

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