Pharma in the Social Landscape

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My presentation from Social Media World '13 Conference

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Pharma in the Social Landscape

  1. 1. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςLet’s Talk AboutPharma in the SocialLandscape...and it’s not a joke!Ioannis OfakoglouFounder & Director of Pharma Market Journalwww.pmjournal.gr@ofakoglou
  2. 2. Tik Tak
  3. 3. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςMultichannel worldMarkets are conversationsMarket as a forumPowerful word of mouthmobility connectivity(Cluetrain Manifesto)
  4. 4. Patients JourneyΣυνδηµιουργίαWeb 2.0Εµπειρίεςdoctors
  5. 5. Patients JourneyΣυνδηµιουργίαWeb 2.0Εµπειρίεςpatients
  6. 6. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςAll practitionersand patientsreported thatpatients are usingthe Internet tofind outhealthcareinformation.They wereconcerned mostlyabout the risk ofmisinformationand the impactthis could have.Patients describedthe Internet asvery useful as aquick, easy way togather informationand opinionsabout any medicalcondition.The Internetmakes patientsmore active andresponsible.People trust each otherPower of organizing withoutorganizationsEurobarometer Qualitative Study, “Patients Involvement”, Aggregate Report May 2012, TNS ICAP for Greece
  7. 7. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςPatientsEmpowermentWorld Healthcare Organization, “Vision 2020 Patients Empowerment”Passive patients will become empowered participants
  8. 8. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςRevolutiondoesn’t happen when society adoptsnew technology,it happens when society adopts newbehaviors#Clay Shirky
  9. 9. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςWho will saveus from socialmedia????
  10. 10. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςTraditional wayCompany, Product, Marketing,Broadcast Message, Value and...#PUSH
  11. 11. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςSocial Media haschanged the game
  12. 12. engagewithcommunities
  13. 13. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςThink BIGStart smallAct NOW!!!
  14. 14. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςCo-createExperiences#Διάλογος#Διαφάνεια#Ρίσκο#ΠρόσβασηC.K.Prahalad. Venkat Ramaswamy - The Future Of Competition
  15. 15. EducationInformationCompliance
  16. 16. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςFrom Mass to NichePersonalized HealthPatient Centric Healthcare#Big Data
  17. 17. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςROI?Return On Investment
  18. 18. Patients JourneyΣυνδηµιουργίαWeb 2.0Εµπειρίες
  19. 19. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςΣυµπεριφερθείτε στουςανθρώπους σαν να είναιτο 2 ετών παιδί σας
  20. 20. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςFuture OfCompetitionHuman DNA
  21. 21. Patients JourneyΣυνδηµιουργίαWeb 2.0ΕµπειρίεςThanks!!!Ioannis OfakoglouFounder & Director of Pharma Market Journalwww.pmjournal.gr@ofakoglou
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