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Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
Fifty Fifty Executive Summary
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Fifty Fifty Executive Summary

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Executive Summary for FiftyFifty, a smart carpooling service that matches users based on personality in order to create loyalty with the service. It also has different revenue streams to support …

Executive Summary for FiftyFifty, a smart carpooling service that matches users based on personality in order to create loyalty with the service. It also has different revenue streams to support it.

- Created for Marketing Management Class URJC 2010 -

Published in: Investor Relations
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  • Workers blue and white collarNon working: non active and unemployedPotential Market of: 5,892,396
  • Universities: Near, inside, copying service
  • Transcript

    • 1. Executive Overview<br />Esteban Tapia • Javier Valera •Olimpiu Capra • José Frutos Mancha<br />
    • 2. Commuting<br />Executive Summary<br />1<br />20,636,738 cars in circulation<br />5,883,396 commutes daily (in Madrid, Valencia & Salamanca)<br />Economic crisis<br />
    • 3. Problems with current travel methods<br />Saturation<br />Inefficiency<br />Costly<br />2<br />Executive Summary<br />v<br />v<br />
    • 4. fiftyfifty.net<br />Executive Summary<br />3<br />Private transportation <br />Less saturated roads required<br />Service for sharing cars, easily<br />Product<br />
    • 5. fiftyfifty.netfor Consumers<br />Share routes<br />Match users<br />Share cars and costs<br />4<br />Executive Summary<br />Product<br />
    • 6. fiftyfifty.netfor Consumers<br />Executive Summary<br />5<br />Availability<br />Via web<br />Mobile web<br />Mobile native apps<br />Product<br />
    • 7. fiftyfifty.netfor Businesses<br />Car rental<br />Insurances<br />Local events<br />Local businesses<br />Loyalty Card<br />6<br />Executive Summary<br />Product<br />
    • 8. Is fiftyfifty.netprofitable?<br />6 income streams<br />Monthly subscription 3€/month<br />Extra Services 1€/service/0.15€/SMS<br />Single travel insurance 0.33€/transaction<br />Advertising 30€/45€/60€(CPM)<br />Referrals 15%/transaction<br />Loyalty Card 2%/transaction<br />7<br />Executive Summary<br />Price<br />
    • 9. Is fiftyfifty.netprofitable?<br />Executive Summary<br />8<br />With 55,000 users (by the end of year 3):<br />Price<br />
    • 10. Is fiftyfifty.netprofitable?<br />Executive Summary<br />9<br />Break even within first year<br />Huge ROI<br />High IRR<br />Price<br />
    • 11. Can we achieve 55,000 users?<br />Executive Summary<br />10<br />Market Leader<br />Increase size of market<br />Focus (segmentation)<br />Madrid, Valencia, Salamanca<br />Students 205,300pax<br />Workers 4,883,296 pax<br />Non working 803,800pax<br />Strategy<br />
    • 12. Can we achieve 55,000 users?<br />Executive Summary<br />11<br />Competitors (80,000 users)<br />Web searches (6 million related pages) <br />
    • 13. How are we going to achieve 55,000 users?<br />Executive Summary<br />12<br />Advertising online<br />Newspapers<br />Adwords<br />Social Sites<br />Twitter<br />Partners<br />Promotion<br />
    • 14. How are we going to achieve 55,000 users?<br />Executive Summary<br />13<br />Advertising offline<br />Metro / Train Stations<br />Bus stops<br />Universities<br />Word of Mouth<br />Recruiters<br />Media<br />
    • 15. Our aim<br />Executive Summary<br />14<br />To solve inefficiencies with current travel methods. <br />Connections between users<br />Advertising tool<br />Optimize current infrastructure<br />Sustainable and profitable<br />
    • 16. Join us!<br />Executive Summary<br />15<br />We require:<br /> 300,000 € in SF year 1<br /> 300,000 € in SF year 2<br /> 500,000 € in SF year 3<br />Want to participate?<br />Call us, visit us, e-mail us<br />
    • 17. Thanks!<br />We’d gladly listen to your feedback<br />Executive Summary<br />

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