Introduktion til det mobile univers<br />1<br />
Fra massemedier…<br />Ikke noget nyt!<br />Interaktivitet – 2 vejs<br />2<br />
… til konvergens<br />battle<br />Office:  :pc – laptop<br />Home:  stadig åben – spil konsoller, net, tv, kabel mv.<br />...
… til en masse medier<br />konvergens<br />divergens<br />emergens<br />4<br />
mobilen<br />“The mobile phone will be the dominant connection tool: More than three-quarters of the expert respondents (7...
6<br />
7<br />
Mobil  framework<br />8<br />
Mobil  framework<br />9<br />
Keitai - something you carry with you<br />10<br />
personal<br />portable<br />pedistrian<br />11<br />
mobil merværdi<br />personal<br />portable<br />pedistrian<br />12<br />
13<br />
Tomi T. Ahonen: Mobile as the 7th mass media<br />14<br />
Den mobile platform<br /><ul><li> interpersonel kommunikation (tale, sms og sociale netværk)
 distributionsplatform (mobil internet)
 produktionsværktøj (usercreatedcontent)
  interaktionsværktøj  (mediator ,offline – online, geo-social)</li></ul>15<br />
Det mobile medielandskab<br /><ul><li> mobil internet (walled garden) (www)
services/programmer/applikationer
rss – widgets(pull)
Instantmessaging (IM) - chat
 sociale netværk
 mobile publishing
 mobile advertising
geo-social
 tale (voice)
 sms/mms (push/pull)
 logo/ringetoner
 musik (streaming/download)
 video/tv (streaming/download)
 games
 radio/tv broadcast
 mobile tags (qr’s)</li></ul>16<br />
17<br />”8 C’s of cellphones” - evolution <br /><ul><li> communication (voice /sms – 1979)
 consume  (media – 1998)
 charging (money – 1999)
 commercials (ads – 2000)
 create (camera – 2001)
 community  (social media – 2003)
 cool (fashion – 2005)
 control  (remote – 2007)</li></ul>Kilde: T Ahonen: Mobile as 7th of the mass media<br />
18<br />”Den 4. skærm”<br />18<br />
6 klare tendenser<br />Mobilt internet<br />Integration med sociale netværk<br />Smartphones - iphones<br />Intelligente s...
Mobilt Internet<br />20<br />
Integration med sociale netværk<br />21<br />
Smartphones<br />Hvem?<br />22<br />
23<br />Kilde: BørsensMediemarked 08122010, Greens analyseinstitut<br />
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Intro til det mobil univers

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Oplæg - intro til det mobile univers, mobil merværdi og kontekst. Interaktiv Design december 2010

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Intro til det mobil univers

  1. 1. Introduktion til det mobile univers<br />1<br />
  2. 2. Fra massemedier…<br />Ikke noget nyt!<br />Interaktivitet – 2 vejs<br />2<br />
  3. 3. … til konvergens<br />battle<br />Office: :pc – laptop<br />Home: stadig åben – spil konsoller, net, tv, kabel mv.<br />Pocket: mobilen<br />3<br />
  4. 4. … til en masse medier<br />konvergens<br />divergens<br />emergens<br />4<br />
  5. 5. mobilen<br />“The mobile phone will be the dominant connection tool: More than three-quarters of the expert respondents (77%) agreed with a scenario that posited that the mobile computing device—with moresignificant computing power in 2020—will be the primary Internet communications platform for a majority of people across the world.”<br />Kilde: ”The future of the Internet III”, Janna Quitney Anderson, Elon University, Lee Rainie, Director, Pew Internet & American Life Project<br />5<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8. Mobil framework<br />8<br />
  9. 9. Mobil framework<br />9<br />
  10. 10. Keitai - something you carry with you<br />10<br />
  11. 11. personal<br />portable<br />pedistrian<br />11<br />
  12. 12. mobil merværdi<br />personal<br />portable<br />pedistrian<br />12<br />
  13. 13. 13<br />
  14. 14. Tomi T. Ahonen: Mobile as the 7th mass media<br />14<br />
  15. 15. Den mobile platform<br /><ul><li> interpersonel kommunikation (tale, sms og sociale netværk)
  16. 16. distributionsplatform (mobil internet)
  17. 17. produktionsværktøj (usercreatedcontent)
  18. 18. interaktionsværktøj (mediator ,offline – online, geo-social)</li></ul>15<br />
  19. 19. Det mobile medielandskab<br /><ul><li> mobil internet (walled garden) (www)
  20. 20. services/programmer/applikationer
  21. 21. rss – widgets(pull)
  22. 22. Instantmessaging (IM) - chat
  23. 23. sociale netværk
  24. 24. mobile publishing
  25. 25. mobile advertising
  26. 26. geo-social
  27. 27. tale (voice)
  28. 28. sms/mms (push/pull)
  29. 29. logo/ringetoner
  30. 30. musik (streaming/download)
  31. 31. video/tv (streaming/download)
  32. 32. games
  33. 33. radio/tv broadcast
  34. 34. mobile tags (qr’s)</li></ul>16<br />
  35. 35. 17<br />”8 C’s of cellphones” - evolution <br /><ul><li> communication (voice /sms – 1979)
  36. 36. consume (media – 1998)
  37. 37. charging (money – 1999)
  38. 38. commercials (ads – 2000)
  39. 39. create (camera – 2001)
  40. 40. community (social media – 2003)
  41. 41. cool (fashion – 2005)
  42. 42. control (remote – 2007)</li></ul>Kilde: T Ahonen: Mobile as 7th of the mass media<br />
  43. 43. 18<br />”Den 4. skærm”<br />18<br />
  44. 44. 6 klare tendenser<br />Mobilt internet<br />Integration med sociale netværk<br />Smartphones - iphones<br />Intelligente services<br />User create content<br />Aplikationer<br />19<br />
  45. 45. Mobilt Internet<br />20<br />
  46. 46. Integration med sociale netværk<br />21<br />
  47. 47. Smartphones<br />Hvem?<br />22<br />
  48. 48. 23<br />Kilde: BørsensMediemarked 08122010, Greens analyseinstitut<br />
  49. 49. Intelligente services <br /> location, profile, time, etc.<br />24<br />
  50. 50. usercreatedcontent<br />documentor<br />Hvem?<br />25<br />
  51. 51. applikationerr<br />26<br />
  52. 52. hvordan udvikler vi indhold og tjenester ?<br />mobil mervædi<br />27<br />
  53. 53. mobil merværdi<br />personal<br />portable<br />pedistrian<br />28<br />
  54. 54. nytteværdi <br />oplevelse<br />relevans<br />29<br />
  55. 55. Kontekst<br />30<br />
  56. 56. 31<br />kontekst<br />og<br />kontekst<br />
  57. 57. 32<br />Kontekts handler om, at vi gennemmobiltindholdskaberellerudviderforståelsen for den aktuellekontekst, vi rent fysiskogmentaltbefinderosi<br />“It enhance my experience and awareness of my sourroundings in a significant way......<br />....This information is providing me context or better understanding of what this moment i time means to me. Context enable us to better understand a person, a place, a thing, a situation or even an idea by adding informatio to it” (O’Reilly: Mobile design and development)<br />
  58. 58. 33<br />Konteksterpå den anden side den rammevoresaktuelleplaceringellertilstedeværelse giver for receptionenbrugenafmobil + indhold. Barrierersommuligheder for reception.<br />Den kanvære rammer affysiskkarakter, privatelleroffentlig, men også mere mentalt, hvilkenstemning, sence of mood / presence of mind jegerisommodtager. Hvader mine forventningertildetindholdjegskalmodtage?<br />
  59. 59. det hele<br />versus<br />unik mobil<br />34<br />
  60. 60. browser/web<br />versus<br />applikationer<br />35<br />
  61. 61. service<br />versus oplevelser<br />36<br />
  62. 62. myndighed<br />versus personlig<br />37<br />
  63. 63. modtager<br />versus<br />afsender<br />Hvem?<br />38<br />
  64. 64. CreatingMagic<br />39<br />
  65. 65. The 6 M’s<br />Movement<br />Moment<br />Money<br />Machine<br />Multi-user<br />Me<br />40<br />
  66. 66. Movement<br />Escaping the fixedplace<br />41<br />
  67. 67. Movement<br />Escaping the fixedplace<br />Moment<br />Expanding the concept of time<br />42<br />
  68. 68. Movement<br />Escaping the fixedplace<br />Moment<br />Expanding the concept of time<br />Me<br />Expressingmyself<br />43<br />
  69. 69. Movement<br />Escaping the fixedplace<br />Moment<br />Expanding the concept of time<br />Me<br />Expressingmyself<br />Multi-user<br />Extendingmyexperiences to myfriends<br />
  70. 70. Movement<br />Escaping the fixedplace<br />Moment<br />Expanding the concept of time<br />Me<br />Expressingmyself<br />Multi-user<br />Extendingmyexperiences to myfriends<br />Money<br />Expendingfinanscial ressources<br />45<br />
  71. 71. Movement<br />Escaping the fixedplace<br />Moment<br />Expanding the concept of time<br />Me<br />Expressingmyself<br />Multi-user<br />Extendingmyexperiences to myfriends<br />Money<br />Expendingfinanscial ressources<br />Machine<br />Enabling automation and machines<br />46<br />
  72. 72. Ringetone<br />47<br />
  73. 73. 48<br />Creatingmagic<br />This clip is run through our database of over 8 million tracks <br />

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